Jul 11, 2021 4:25 PM - edited Aug 12, 2021 9:04 AM
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Keeping this in mind, what's one email metric you'd like to improve (and why)?
*To learn more about this, check out the Analyzing Your Marketing Emails lesson via HubSpot Academy.
Jun 24, 2022 5:01 PM
My clickthrough rate is the most important. It gives me an idea of interaction, interest, and willingness to perform a desired action.
Jun 16, 2022 12:09 PM
I think we're mostly trying to improve click rates because our open rates are steadily growing, but we need to really drive it home.