What's one email metric you're working to improve?

[Champion]

Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Keeping this in mind, what's one email metric you'd like to improve (and why)?

*To learn more about this, check out the Analyzing Your Marketing Emails lesson via HubSpot Academy. 

[asherrmann]

Our click-through rate so that our content is further engaged with, which leads to our goal of boosting audience participate in live events  

[AChansamooth]

return on investment

[DVucenovic]

I will try to analyse hard bounce first, to know how many real recipients I have

[JBrady]

The open rate and click through rate.

[KattieUyenDinh]

I would like to grow a healthy database, so it can help me to improve the deliverability and the open rate. When getting good results from those metrics, I believe that it can also help improve the click-through rate and the conversion too.

[dharth]

definitely the CTR!

[JKennelly]

Our open rate is low due to lack of personalization. My goal is to create the subscriber opt in section to allow for more engagement with content they want to receive.

[Zaftab]

The open rate of the emails sent. 

[NPearl]

Click rates!

[shivsankari]

Click through rate.

Just mere opening of the message could not be enough, if the receiver went through the mail and he found it intresting and want to know more then thrn he will surely perform the CTR function. From which we can identify the effectiveness of the mail sent.

[TDuhart]

individual email metric and overall channel

[RJansen]

We started out only recently with our Email marketing campaign. The first metric I would like to measure and improve is the send metric. We need to clean up our database, since contacts and their preferences have changed in the meantime and this negatively impacts other metrics. Only a clear soup, let's you see what's in there. 

[IMArevalo]

Personally, I'd like to improve my emails' ROI. Although the email deliverability is okay, my target clients do not subscribe to the services that I offer. 

[LizKenyon]

click-through rate

[JeffSyblik]

Click-through rate is the metric I will analyze.  I will look closely at this because it is the metric most closely tied to the goal and measurement of that goal.

[SuzanneHorrocks]

I'm starting from the bottom of the list first - I want to improve my ROI. 

[Bren08]

Open rate

[CLinsmeier]

I'd like to improve our open rate. We have a large contact database, but I feel we could increase our open rate.

[JKujeKayJohnson]

Open and clicks

[JGassner]

Sending at the right time

[PBlessing2]

Click-through rate - so we can make sure our readers are engaging with the content we are spending time creating