Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What's one email metric you're working to improve?

Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Keeping this in mind, what's one email metric you'd like to improve (and why)?

 

*To learn more about this, check out the Analyzing Your Marketing Emails lesson via HubSpot Academy. 

448 Replies 448
Dancedad
Contributor

What's one email metric you're working to improve?

As a new business the first metric I want to improve is the number of contacts in our list and my first campaign will be to do just that.

0 Upvotes
MKumar0
Participant

What's one email metric you're working to improve?

Ok
0 Upvotes
nmonroe
Participant

What's one email metric you're working to improve?

click through rate is a great method because we can test if our clients are getting the content that is being shared throughout the comapny and help increase our email subscription list.

0 Upvotes
LMcLean
Contributor

What's one email metric you're working to improve?

I would work to improve the clickthrough rate (individual email metrics).  Improving the clickthrough rate impacts ROI, so an increase in this rate may also increase the ROI provided the contact engagement is positive.

NAkande
Member

What's one email metric you're working to improve?

Click through rate us one email marketing strategy we are hoping to try.
abhijeetgaurav5
Member

What's one email metric you're working to improve?

Click rate
StephC
Participant

What's one email metric you're working to improve?

We are working to utlize Hubspot and start tracking our metrics. Right now we have an idea and some data, but looking to improve- hence the training. Which is great btw! 🙂

CCrisler
Member

What's one email metric you're working to improve?

Click rate 

GNecastro
Member

What's one email metric you're working to improve?

The click rate because a lot of our emails are just being ignored. 

Rebecca10
Member

What's one email metric you're working to improve?

ROI

NCopeland
Member

What's one email metric you're working to improve?

Our click rate.

TMaria
Participant

What's one email metric you're working to improve?

I would like to improve the return on investment metric.

ELDinCT
Member

What's one email metric you're working to improve?

Click through rate
LAkers
Member

What's one email metric you're working to improve?

I would imorive individual email metrics, to make sure I am sending to the right customer. I would do this by analyzing the post-send details screen, and update any decaying email addresses to maintain a healthy database. 

mastamari
Member

What's one email metric you're working to improve?

click through rate 

mastamari
Member

What's one email metric you're working to improve?

Click through rate 

Tlambert13
Participant

What's one email metric you're working to improve?

CTR 

jcorona64
Participant

What's one email metric you're working to improve?

Open rates because that means my headline game (subject line) is strong. 

AMcIntyre
Member

What's one email metric you're working to improve?

CTR

NSmith5
Participant

What's one email metric you're working to improve?

engaging contetnt to increase click through rate 

MTelandro
Member

What's one email metric you're working to improve?

Click through rate, cause a good CTR means that who opens the email is really interested in the content.