What's one email metric you're working to improve?

[Champion]

Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Keeping this in mind, what's one email metric you'd like to improve (and why)?

*To learn more about this, check out the Analyzing Your Marketing Emails lesson via HubSpot Academy. 

[astevankova]

ROI againts fully automated emails and customer journey - in the long run would help cut company costs and increase revenue

[VHetisani]

Improving how you communicate with your audience and speaking their language in order to solve their pain points, it must come across in your email because you are there to solve their problem.

[UGlory]

Individual metrics because it helps in analyzes of email marketing thereby leading to high conversion rate

[KDhanajeyan]

Click through Rate.

[GTalukdar]

Working towards improving the CTR and forward rate is important for an email campaign to be successful. Providing readers with a compelling cause to click through will assist boost the CTR and crafting shareable content, including discount coupons etc. help improve the forward rate. Forwards/shares are an excellent approach to increase word-of-mouth marketing by converting your subscribers into brand advocates.

[BNikolic3]

Currently I'm working on improving CTR

[Vojin]

CTR tells a complete story in my opinion. Obviously, without optimal deliverability the email would never be opened in the first place. However, good CTR means that email is doing its job properly and is actionable enough to lead to conversions.

[TDang89]

+Open rate, Click rate,...

+Conversion rate

[BAGEJIVWIE]

Well, as I write this, I do not have any email campaign list or channels, as my autoresponder provider monthly payment could not be sustained.

But honestly, I would choose the Channel Metrics.

This metrics seems to give one a holistic analysis of the email marketing for the company. At a glance, this metric will tend to expose areas to improve on with keeping your email database clean.

[TPhythian]

Deliverability 

[jthakur]

Open Rate 

CTR

Bounce Rate

[BarbieB]

Click Through Rate

[tparker2]

Tracking

[JValenzuela15]

Deliverability. 

[RLogan492]

Deliverability would be the first metric of my concern but Conversions would be my main concern.

[OPerez3]

The open metric.

[DVillarreal19]

Deliverability. 

[IPerpetual]

Open rate

[PhuongNguyen262]

bounce rate and conversion rate

[YAlimohammadi]

Open rate, Conversion rate, click-to-open rate, forward rate, list growth rate.