Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What's one email metric you're working to improve?

Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Keeping this in mind, what's one email metric you'd like to improve (and why)?

 

*To learn more about this, check out the Analyzing Your Marketing Emails lesson via HubSpot Academy. 

311 Replies 311
DKennedy91
Member

What's one email metric you're working to improve?

Click trough rates

0 Upvotes
Emildeca1
Member

What's one email metric you're working to improve?

Always for me the clickthrough rate. And I also can practice more on my design creatives.

0 Upvotes
charisse_u
Member

What's one email metric you're working to improve?

Open rates and clickthrough rate.

0 Upvotes
POlagunju
Member

What's one email metric you're working to improve?

I believe its clickthrough rate because it leads to a better conversion 

 

0 Upvotes
JYadav0
Participant

What's one email metric you're working to improve?

Can't deny on the ClickThrough Rates... But Open Rates are equally important.... However, Email Design, Call to Action plays an important roles to get sucess. 

0 Upvotes
CHaralambou
Member

What's one email metric you're working to improve?

This is new to me, but one area we will work on right away is looking at which clients have timed out and who need to be removed from our contact list.

0 Upvotes
MTariq9
Member

What's one email metric you're working to improve?

Working to improve the individual email metrics to get better conversions and in return a more better ROI.

0 Upvotes
AWang8
Contributor

What's one email metric you're working to improve?

Really working on consistently analyzing the ROI so that we are able to use that information to improve and adjust the content of the email.

0 Upvotes
HNoble
Participant

What's one email metric you're working to improve?

Currently working on improving our open rates. 

0 Upvotes
ELedbetter
Member

What's one email metric you're working to improve?

Open rate and click through rate!

0 Upvotes
DDallow
Participant

What's one email metric you're working to improve?

Open rates have become useless. (The Demise of Email Open Rates – What Now? - Blue State). Use CTR.

0 Upvotes
DSemiriad
Member

What's one email metric you're working to improve?

You should analyse the whole funnel and find the metrics that is really a blockroad during the process of deliverying the value to your customers

0 Upvotes
AUdoh6
Participant

What's one email metric you're working to improve?

I would say the click through rate because that then creates the chance of conversion 

Bhoomika
Member

What's one email metric you're working to improve?

The email metric that we are working on to improve is the ROI /conversions through emails. 

0 Upvotes
TJohnson14
Member

What's one email metric you're working to improve?

Click through rate. We have a very high open rate, but the click through rate could be better. The click is what brings them to the "good stuff", and ultimately our end goal. 

0 Upvotes
DKathleenB
Member

What's one email metric you're working to improve?

Click through rate or open rate

0 Upvotes
MKomal
Member

What's one email metric you're working to improve?

Open rate and then click through rate

Reason:

Open rates because it determines the number of contacts taking interest in opening your emails.

 

And CTR to derive more desired action.

0 Upvotes
Debosmita_Kundu
Member

What's one email metric you're working to improve?

What's one email metric you're working to improve?

Clickthrough rate

0 Upvotes
gloriafavour8
Member

What's one email metric you're working to improve?

Click through rate -CTR

0 Upvotes
amaguire2
Participant

What's one email metric you're working to improve?

Click through rate 

0 Upvotes