What’s an A/B test you’ve performed that surprised you and why?
Tell us about an A/B test you've conducted in email marketing. Give us some context about your company and industry, then tell us about the parameters of your experiment. What were the results and why did they surprise you?
What’s an A/B test you’ve performed that surprised you and why?
Thanks, Christine. In addition to the response above, I would also like to add, now that we are able to identify words like automation gets the attention of our cohort, we are now testing the email copy to include two different messages. Around Automation and AI. We are also using tools like keywrds.ai and Magikstem to see what else comes up as popular keywords for our audience.
What’s an A/B test you’ve performed that surprised you and why?
Hello, I'm Kritika. In a previous role, I conducted an A/B test for our sales email announcements. I collaborated with the Marketing and Creative teams to create two versions, A and B, each with a different color layout. After analyzing the results, we discovered that version B outperformed version A in terms of engagement and click-through rates. It was a pleasant surprise to find that our hypothesis was correct. Based on the successful performance of version B, we decided to use it for the email campaign.
What’s an A/B test you’ve performed that surprised you and why?
I have performed an A/B test as a produce clerk at the Jewel Osco that I work at. I had to help with an email to push sales on the fresh cut fruit. The two rivals were "The only way it would be fresher is if you grew it yourself!" The other one was "Most options for fresh cut you've ever seen at Jewel Osco!" The first one worked better and stuck as a marketing slogan for the produce department of Jewel Osco.
What’s an A/B test you’ve performed that surprised you and why?
Hi, I am Valeria, I performed an A/B test at a local company in my city to understand what gets the interest of their leads and after doing different projects, it is amazing how this helps to understand a segmentation of people and how we can analyze their behavior.
What’s an A/B test you’ve performed that surprised you and why?
An A/B test I've performed in my previous job was when we had to send out different versions of announcements of a webinar my former company was hosting. We tested it first with the Marketing and Creative team using different colors for the email layout. Once we established that version B performed higher than version A, we went ahead and used version B. Surprsingly, our hypothesis was correct. Version B perfomed really well and we got a high engagement rate and click-through rate in our email.
What’s an A/B test you’ve performed that surprised you and why?
Our company primarily focuses on retiring business owners. Through A/B testing, I discovered that a casual and friendly tone works better for our email campaigns, even with the older generation, compared to a formal and strict approach.
What’s an A/B test you’ve performed that surprised you and why?
I work in the luxury industry and was creative manager, over 10 years ago, in a high end department store. We were just starting with emailing. They're still having a hard time figuring out how to deal with the fact that the highest promotions (50-70-90%! off), make the most successfull campaigns. I think branding or emailing is the question here (at least in this industry)
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