What’s an A/B test you’ve performed that surprised you and why?
Tell us about an A/B test you've conducted in email marketing. Give us some context about your company and industry, then tell us about the parameters of your experiment. What were the results and why did they surprise you?
What’s an A/B test you’ve performed that surprised you and why?
Ive actually performed hundreds of A/B split tests. Mainly timing to begin with, then subject/preview lines, then content. Always test to keep improving.
What’s an A/B test you’ve performed that surprised you and why?
I experimented with two different versions of my subject line. One version was brand focused to, the other, benefit focused. The brand version performed well internally however the benefit version was hit with customers.
What’s an A/B test you’ve performed that surprised you and why?
I haven't used A/B testing for email marketing campaigns yet, but I intend to do so soon to gain more practical experience as I am really into this topic.
What’s an A/B test you’ve performed that surprised you and why?
At my university marketing role, I ran an A/B test for a scholarship email campaign. Version A was a serious, text-heavy email with clear details. Version B had a quirky student-made video sharing personal stories. I expected Version A to win, but Version B surprised me with a 35% higher click-through rate and 20% more applications. Students loved the relatable, human touch. It taught me that even in academic marketing, authenticity and storytelling often outperform formal approaches. Now, I use more student-generated content, and it consistently resonates
What’s an A/B test you’ve performed that surprised you and why?
there were local community in my region where i was in charge of promoting local tourism and most of of the time the CTA insreased for images and short message on A/B test
What’s an A/B test you’ve performed that surprised you and why?
I tried it this one time, but I was just getting to know my way around mail system. It was actually a mistake, but I guess there was a bit of difference in responses.
What’s an A/B test you’ve performed that surprised you and why?
I have tried out 2 versions with CTA. First version contained plain text followed by hero image & CTA and the second version contained hero image then some text & then the CTA. I have used the same web optimized image for both copies.
Test resulted more (nearly double) CTR in the second version where the text placed after the image.
.png "HubSpot Employee"){kind=icon}
