What’s an A/B test you’ve performed that surprised you and why?

[chrlee]

Tell us about an A/B test you've conducted in email marketing. Give us some context about your company and industry, then tell us about the parameters of your experiment. What were the results and why did they surprise you?

[LAsenjo]

In the first example, it goes straight to the message; the second one talks about the other person's hobbies, and apparently the second one was better received.

[noor88]

remarkably changed the conversion rate and open rate  by just changing the emoji for clothing brand

[CPacheco7]

on first mails to a sequence, one mail was direct to the point, and the other mentioned something about the persons hobbies, best performance with the second one 

[monnie0620]

havent tried out yet but got some outlines already

[Meechi]

A few years ago, I conducted an A/B test for my brand, Laugh Now Ride Later, which focuses on motorcycle-inspired apparel and lifestyle content. The goal was to find out which type of Facebook post would get better engagement. One version featured a long, descriptive caption sharing the backstory of a shirt design, while the other was a straightforward image post with a short, catchy caption and emojis. I expected the text-heavy post to perform better because it offered more context and connection to the brand. To my surprise, the image post ended up generating almost three times more engagement, including more likes, comments, and shares, as well as a noticeable increase in traffic to our online store. That test taught me that on social platforms, simplicity and visuals often capture attention more effectively than detailed explanations. Now, I focus on crafting visually appealing posts with brief, engaging captions that immediately grab interest rather than relying on long text-based content.

[Jaycee_Lewis]

Hey hey @Meechi 👋 If you’re looking to skill up, HubSpot Community Learning Paths are a great place to start. They offer step-by-step guides on content marketing, digital strategy, automation, and more. — Jaycee

[Bella00]

One A/B test that caught me off guard was when I tested two different email designs for the same campaign. Version A had a colorful banner, product images, and multiple sections, while version B was a simple plain text style with just one image and a short message. I was sure the fancy design would win because it looked more polished, but the plain text version actually got more replies and higher click rates. It made the email feel more personal, like a message from a friend rather than a promotion.

That experience really changed how I approach email marketing. Now I focus more on clarity and connection rather than just visuals.

[DOfBeauty]

Not done one yet 

still learning the process 

[LAlvarez95]

I haven't done an A/B test be before. But understand it as to Optimize your emails for a better engagement and result.

[SwarajS]

I run the A/B Test by sending our content in  paragraph format and other version by highligting the key detials and assigning each key area point wise which subsequently increased our open rates in our B2B Email Marketing Campaign

[QAHMED]

A/B testing is essential, although I have not tried it in my email marketing campaign. With the explanations from the courses so far, it's a great and effective strategy to implement before sending out email campaigns

[hGChen3]

i have not yet done a ab test

[LThevarajah]

During my work at Loblaws, we would confuct A/B testing with different offers to see which ones consumers liked and used more. We would use two different loyalty points vs multi buy offers to test it with our two parties. 

[APopoola6]

I haven't done an A/B test be before. But understand it as to Optimize your emails for a better engagement and result.

[CGeurts]

I have not yet done an A/B test yet, but understand the important of this in marketing and how different lines can help draw an great opening statement for those seeking.

[CArukwe]

Using Klaviyo, I conducted an A/B test on an email subject line and preview text. While both variations achieved a high open rate, the conversion rates differed significantly.

[MKhan322]

Email marketing game face ON!

Haven't A/B tested yet, but watch out world, because I'm leveling up! Running campaigns for Gaotek, mastering the tools, and diving into this course. I know A/B testing is the key to unlocking those killer click-through rates and conversions. Huge thanks to you Chrlee for the support & guidance:)

[Jaycee_Lewis]

Hey, @MKhan322 👋 Welcome to our community! Make sure to check out our community! Make sure to check out the Inbound Marketing certification too. It will be a nice complement to your email marketing work. Hope to see you around the community! — Jaycee

[Skhan008]

I have some technical issues. My laptop is not working as well. Due to some
issue. For that reason I am not continuing your courses. After fixings the
issue o will join you.

[JPadro]

Have not yet done any