What’s an A/B test you’ve performed that surprised you and why?

[chrlee]

Tell us about an A/B test you've conducted in email marketing. Give us some context about your company and industry, then tell us about the parameters of your experiment. What were the results and why did they surprise you?

[BOyindamola]

Have not tried it 

[IBaako]

Ive not tried yet

[BOyindamola]

Have not triwd teu

[DKeith]

Haven't performed A/B testing yet.

[ESIMONAUDU]

I have tried sending out a batch of mail with a number on the headline and the same title without a number 

i found out numbers perform better to increase open rate's for me 

[FAlli]

I'm yet to conduct an A/B test..But i will definitely do so after completing the course

[mnarote]

I have tried sending out a batch of mail with a number on the headline and the same title without a number 

[AIfeoluwa2]

I'm yet to perform an A/B test in Email Marketing. I am looking forward to doing that after completing this course.

[SirJadwin]

Serving a student community, I had to test 2 different types of communication, formal and non-formal to see the one the student community responded to. 

[Paschal_gregg]

In haven't done any yet 😞

[hparvi]

An A/B test comparing "Buy Now" vs. "Add to Cart" CTAs revealed that "Add to Cart" increased click-through rates by 25% and purchases by 10%. This surprising result showed that users preferred the lower-commitment option, highlighting the importance of testing small changes and understanding user psychology.

[DGay]

I have yet to do any a/b testing, but as I am now able to focus on my email marketing because I have my day-to-day operations covered in my small business, I plan on a/b testing a lot. I want to begin with click-through rates, as my open rate is usually well above the average. 

[RSumner]

New here, still learning and processing all the information which is a wonderful resource for when I do utilize this!

[Haleemah_01]

I'm yet to perform an A/B test in Email Marketing. I am looking forward to doing that after completing this course

[AreejHsn]

I'm still learning about A/B testing😊

[BeccaVL]

I am yet to conduct A/B Testing in my current business, as we are not yet in the position to start sending email campaigns. However, previously I have tested different types of subject lines and call to actions - the results have always proven the more direct, clear and to the point, the better.

[BBlaise]

I am new here currently taking and understanding the concepts

[PAdunmoye]

I'm still learning the ropes

[Graciouslygrace]

I'm still learning about A/B testing 

[Pamilerin_03]

I am still learning about the A/B testing. 

[Zufar]

I ran an A/B test for an email campaign: Variant A had a formal subject line, 'We Miss You! Here’s an Exclusive Offer,' while Variant B used a casual tone, 'Hey, [Name], Let’s Catch Up!'

Surprisingly, the casual tone boosted open rates by 35% and click-throughs by 20%, showing that a personal approach resonated better with my audience.