Jul 11, 20214:08 PM - edited Aug 12, 20218:55 AM
HubSpot Employee
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is looking for more information on making a purchase or speaking with sales.
Keeping this in mind, share what you think is a successful example of email through the buyer's journey. This can be a hypothetical or real example.
In the comments below, share:
Awareness stage email
Consideration stage email
Delight stage email
*To learn more about this, check out the Sending the Right Email lesson via HubSpot Academy.
What does email look like through the buyer's journey?
In the beginning of the buyers journey, I think a good email to send to someone who's considering a product or service is to educate them about it. This is where you'll give them the details on why your business/product is good, maybe how its helped others, and information about your services. If they're in the consideration stage, I think it would be good to personalize your email more and try to understand their needs by giving them more insights about it. In the delight stage, I'd probably send an email of recognition, noting how they've been a customer for so long, or sending a discount.
What does email look like through the buyer's journey?
Awareness Stage letting the buyer know about the products or services that you offer consideration stage providing information and prove to back up your informationDelight stage providing more information. keeping an active conversation in order to close a deal.
What does email look like through the buyer's journey?
Awareness
Brenda, thanks for reaching out to the Holistic Health Group. Whole health starts with you. And if you're done with generalized responses to your health needs, you've taken the first step to learning how Holistic health Group can help you regain control of your body's wellness.
View this video to see who we are and how we approach wellness for the whole body.
Consideration
Subj: We see you're taking control of your health- here's how we can help
You're ready to do away with only treating symptoms ? Holistic Health Group goes beyond standard labs to get to the root of barriers to your optimal well being.
To help you decide if the team at Holistic Health is right for you click here for a free consultation.
Decision
Your appointment is in the books, and we can't wait to partner with you on your journey to your best healthy you.
We'll send you a text a week before your scheduled appointment and 48 hours prior. In the meantime you can conveniently complete new patient paperwork by visiting this link where you can create a log in for your personal health portal. Here's to your optimal health.
What does email look like through the buyer's journey?
First and foremost, identifying the stages of the buyer's process of your contact will help you send relevant content to the right content and at the right time.
The Awareness Stage:
In this stage, your emails should be contain contents that first understand the interest, desires or goals of your contact. This would help offer a solution, be it a product or service with ample and detailed explanation on what the product or services does. It should be eye catching because once a contact feels the offer is not needful, impact is not felt and sales not made.
The Consideration Stage:
In this stage, a prospect has been successfully enticed to consider the offer being placed by a company. This emails should be engaging the more so that the contact don't loose interest.
While the contact is considering, the emails should portray the right content that will keep them abreast and their interest piqued.
The Decision Stage:
In this stage,it's obvious that we are about closing a deal, turning a prospect into a customer etc. This requires that the emails provides more information on making a purchase or speaking with sales.
The right emails, targeted and sent to the right contacts with the right contents will effortlessly build a clean contact database.
What does email look like through the buyer's journey?
The Awareness stage:
Looking at sending the right email at the right time to the right person, email that will be sent to the contact at this stage is a more educational content on the product and Service.
Consideration stage
At this stage the contact has completely gotten the ideal information about the product and needs the free trial email. So free trial email will sent here.
Decision stage: This is the stage where the contact has become a customer and looking for more information no making a purchase . So at this stage emails on how the contact can make purchases is what should be send.
Apr 28, 20225:04 AM - edited Apr 28, 20225:07 AM
Participant
What does email look like through the buyer's journey?
Awareness Stage : In this Stage, the buyer is either being educated or they are sourcing information on how to solve the problems they have in their business or company, information like articles, website data and more...Hence the emails they get at this point should be versed in this kind of data
Consideration Stage : Here the buyer has been exposed to the necessary and just about enough information on the problem and how to solve them,so when they get emails, they no longer expect to be informed, Instead they expect stuff like product demos and free trials in their emails
Decision Stage : Here the buyer has concluded to purchase the means to solve their problems as they've been equipped with the right information and explored the right resources. So at this point the buyer wants to compare the best and go for it going further to say that the email send they should get should be about helping them get what they want.
What does email look like through the buyer's journey?
Awareness stage email: the content will be around "There is a problem in the world/industry/your company" and why it is crucial for you. CTA - wanna learn more - please come...
Consideration stage email: There are tons of solutions to the problem. But here is the one .... CTA - Explore us.
Delight stage email: You learned with us? Here is another cool course for you - probably you might think of the additional tool to your toolkit? For free.
What does email look like through the buyer's journey?
In the awareness stage: for example, a lead will already be aware that their are company/organization who are specialize on making building blocks.
Consideration stage:The lead (which is not yet your customer) will want to get more information about your company and other companies who also are specialize in building blocks.
Then in the delight stage or decision stage, those leads will then desire either you buy from your company or other companies.
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