What contact information is important for your business to capture?

[Champion]

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

[JimmyGeorge]

Name of the company and designation of the person who filed the form

[JSlack5]

Full Name

Title

Organization

Email address

State/Region

Phone Number

[DBessonova]

Email, Name, Age (Date of Birth), Gender, Country/City, Language, Interests 

[AGUTIERREZVAR]

Para mi empresa es importante cpnsiderar los siguientes campos: nombre dela novia, numero de celular, correo electrónico, fecha de boda, número de invitados, estilo de boda.

[MaxProkopyev]

For me as a founder of a B2B enterprise startup, the critically important contact property is date of birth. That is so simle yet efficient to just send a "Happy Birthday"! And that sounds ridiculous to unsubscribe after recieveng it.

[FDew]

Name and email address. Company name, job position, and industry, (if applicable). 

[KateZyra]

This depends on the nature of the business. However, generally speaking these are the most significant informations to collect:
Name

Age
Number
Email
Interests
Do for a Living

[zik]

This depends on the structure of the brand involved, either B2B or B2C.

B2B contact information like:

Name.

Title.

Position in company.

Phone number.

Business email.

B2C  contact info like:

Email. 

Name,

Number,

DOB,

location and possibly product interest

[NLeabres]

Digital Marketing.. Virtual Assistant .. Marketing.. Email Address

[mwil19]

Which product lines they are interested in, what their maturity in those lines is and where they are in the buying cycle.

[katepapadelli]

Full name, email address, location, language, devices used, marketing opt in

[Vanessa1994]

Full name

Profession 

Goals

Education 

Interests

[pwillans]

Name

Age

Interests

Profession

Education

Goals

[GuillermoLoaiza]

Full Name

Age

Interests

Profession

Education

Long-term Objectives

Use of free time

Engagement Rate

Conversion Rate

[WRollins]

Contact Information

Loan Information

[pfcontrerasv]

Name

Email

Country

The rest would be implicit behavior.

[MZCoaching]

Name

Email

Number

Services Desired

Interest

[jlorenzo2378]

Permission to contact

Name, Email

Company name, address, Industry, phone #

Explicit / implicit data

[RCanadaJr]

Name, Email address, Interest

[DKathleenB]

Name, Email Interest, and Scope of their interests

[Kulpix]

Name ,email address, location, products or services of interest