jul 11, 20214:02 PM - editado ago 12, 20218:52 AM
HubSpot Employee
What contact information is important for your business to capture?
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?
What contact information is important for your business to capture?
We offer a service for schools, so we need to separate them into some categories: the methodology they use, who are the coordinators, the school calendar they use, and what kind of programs they offer to the students.
What contact information is important for your business to capture?
We currently don't have a email strategy, per se. But we are collecting information like contact information: name, company, telephone, email, and every interaction, like phone calls, emails and Whatsapp communications.
But they are not in a segmented way, the data it's just there. So it can be sometimes difficult to read, and it's not available for automatize a strategy.
We also gather company revenues, number of employees, if they have rotation, if they have a sistematized process, etec.
What contact information is important for your business to capture?
Behavioral things, like what they engaged with and/or bought from us before, and what page or funnel they opted in through . I don't like the location thing, because what if the person wants to take a trip to a different climate, or move to one, or send gifts or donations to someone elsewhere? What if they don't live in a place where it is already popular, but would be an innovator or early adopter in their area and it turns out to be helpful to people there? That has happened to me before, finding things not geared to my area that were great and others liked them too, but it was hard to get here.
What contact information is important for your business to capture?
We collect first touch and the emails that they interact with and more. This is great for understanding how we can cater to their needs through the products we offer.
What contact information is important for your business to capture?
Contact information that is important to capture is what the customer's or buyer's interests are and to deal with them through marketing strategy. Using it for business would be essential to making it more successful.
What contact information is important for your business to capture?
I run a virtual receptionist/customer service company, so for me the most important thing is whether or not a company needs someone to just answer the phone and take a message or follow a specialized script that breaks down a company's info and assists callers on a platform.
So, finding a way to get that done is really important.