Jul 11, 2021 4:02 PM - edited Aug 12, 2021 8:52 AM
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?
*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy.
Jan 31, 2022 11:22 AM
We offer a service for schools, so we need to separate them into some categories: the methodology they use, who are the coordinators, the school calendar they use, and what kind of programs they offer to the students.
Jan 30, 2022 12:36 PM
We currently don't have a email strategy, per se. But we are collecting information like contact information: name, company, telephone, email, and every interaction, like phone calls, emails and Whatsapp communications.
But they are not in a segmented way, the data it's just there. So it can be sometimes difficult to read, and it's not available for automatize a strategy.
We also gather company revenues, number of employees, if they have rotation, if they have a sistematized process, etec.
Jan 28, 2022 11:32 PM - edited Jan 28, 2022 11:37 PM
Behavioral things, like what they engaged with and/or bought from us before, and what page or funnel they opted in through
I don't like the location thing, because what if the person wants to take a trip to a different climate, or move to one, or send gifts or donations to someone elsewhere? What if they don't live in a place where it is already popular, but would be an innovator or early adopter in their area and it turns out to be helpful to people there? That has happened to me before, finding things not geared to my area that were great and others liked them too, but it was hard to get here.
Jan 28, 2022 6:41 PM
We collect first touch and the emails that they interact with and more. This is great for understanding how we can cater to their needs through the products we offer.
Jan 28, 2022 4:56 AM
Contact information that is important to capture is what the customer's or buyer's interests are and to deal with them through marketing strategy. Using it for business would be essential to making it more successful.
Jan 27, 2022 7:14 AM
I will collect:
Phone Number (especially active Whatsapp number)
Position in the company
Jan 26, 2022 10:52 AM
I will focus at a random brand selling consumer goods, for example: jewellery.
Database for newletter should include: First Name, E-mail address, Location, Purchase history
It would be perfect if we could additionaly get to know: Surname, Jewellery preferences (silver/gold etc.), Family members/Relationship status
Jan 24, 2022 10:19 AM
I run a virtual receptionist/customer service company, so for me the most important thing is whether or not a company needs someone to just answer the phone and take a message or follow a specialized script that breaks down a company's info and assists callers on a platform.
So, finding a way to get that done is really important.
Jan 24, 2022 9:40 AM
Jan 23, 2022 1:34 PM
We collect following infos :
- Full name
- Socio-professionnal category they belong to (income)
- Customer's intentions regarding the service or product (stage of buyer journey)
Jan 21, 2022 9:19 PM
I'm new so I don't know a lot, but I know we collect data that reflects where a user is in their buyer's journey. As in, are they an MQL (marketing qualified lead) or an SQL (sales qualified lead). MQLs might be people who have asked to download a handbook about our marketing automation products. An SQL might be someone who has contacted us after reading that handbook requesting a demonstration. We send emails appropriate to the two different types of potential customers.