Jul 11, 2021 4:02 PM - edited Aug 12, 2021 8:52 AM
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?
*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy.
Jan 28, 2022 4:56 AM
Contact information that is important to capture is what the customer's or buyer's interests are and to deal with them through marketing strategy. Using it for business would be essential to making it more successful.
Jan 27, 2022 7:14 AM
I will collect:
Phone Number (especially active Whatsapp number)
Position in the company
Jan 26, 2022 10:52 AM
I will focus at a random brand selling consumer goods, for example: jewellery.
Database for newletter should include: First Name, E-mail address, Location, Purchase history
It would be perfect if we could additionaly get to know: Surname, Jewellery preferences (silver/gold etc.), Family members/Relationship status
Jan 24, 2022 10:19 AM
I run a virtual receptionist/customer service company, so for me the most important thing is whether or not a company needs someone to just answer the phone and take a message or follow a specialized script that breaks down a company's info and assists callers on a platform.
So, finding a way to get that done is really important.
Jan 24, 2022 9:40 AM
Jan 23, 2022 1:34 PM
We collect following infos :
- Full name
- Socio-professionnal category they belong to (income)
- Customer's intentions regarding the service or product (stage of buyer journey)
Jan 21, 2022 9:19 PM
I'm new so I don't know a lot, but I know we collect data that reflects where a user is in their buyer's journey. As in, are they an MQL (marketing qualified lead) or an SQL (sales qualified lead). MQLs might be people who have asked to download a handbook about our marketing automation products. An SQL might be someone who has contacted us after reading that handbook requesting a demonstration. We send emails appropriate to the two different types of potential customers.
Jan 20, 2022 1:15 AM
Collecting right information of the clients which includes their name, location, address etc.
Depends on the company we work for, we may ask them some relevant questions about it.