Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

 

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

AKoperska
Participant

What contact information is important for your business to capture?

I will focus at a random brand selling consumer goods, for example: jewellery.

Database for newletter should include: First Name, E-mail address, Location, Purchase history 

It would be perfect if we could additionaly get to know: Surname, Jewellery preferences (silver/gold etc.), Family members/Relationship status

SPaloma
Member

What contact information is important for your business to capture?

We collect customer info, location, interests (to help with recommending deals that they may want to purchase)

0 Upvotes
sof_tid
Contributor

What contact information is important for your business to capture?

Location, profession, goals, company's URL, previous behavior/purchases, etc.

 

 

 

0 Upvotes
NWilson02
Member

What contact information is important for your business to capture?

I run a virtual receptionist/customer service company, so for me the most important thing is whether or not a company needs someone to just answer the phone and take a message or follow a specialized script that breaks down a company's info and assists callers on a platform. 

 

So, finding a way to get that done is really important. 

0 Upvotes
MGater
Member

What contact information is important for your business to capture?

We collect...

  • Contact infomation
  • Location
  • Website URLs
  • Customer's placement within journey (from prospect to purchased)
Rimk
Participant

What contact information is important for your business to capture?

We collect following infos :

- Full name

- Socio-professionnal category they belong to (income)

- Location

- Customer's intentions regarding the service or product (stage of buyer journey)

SHubdarKazmi
Member

What contact information is important for your business to capture?

collecting and evaluating both explicit and implicit information in a systematic way

0 Upvotes
PThompson20895
Member

What contact information is important for your business to capture?

Goals of the prospective business

demongraphics of employees

 

0 Upvotes
LKhan
Participant

What contact information is important for your business to capture?

Data would like to collect

Name

Occupation

location

buyer's interest

0 Upvotes
dcameron5
Top Contributor | Elite Partner
Top Contributor | Elite Partner

What contact information is important for your business to capture?

I'm new so I don't know a lot, but I know we collect data that reflects where a user is in their buyer's journey. As in, are they an MQL (marketing qualified lead) or an SQL (sales qualified lead). MQLs might be people who have asked to download a handbook about our marketing automation products. An SQL might be someone who has contacted us after reading that handbook requesting a demonstration. We send emails appropriate to the two different types of potential customers. 

0 Upvotes
mayurpatil0709
Member

What contact information is important for your business to capture?

We can collect clients Email,First name,Last name,Location,Industry.

0 Upvotes
rasis
Participant

What contact information is important for your business to capture?

Behaviour of Users.

0 Upvotes
Vcugrad13
Member

What contact information is important for your business to capture?

The buyer's journey could help layer segmented emails.

VoncyJones9000
Contributor

What contact information is important for your business to capture?

yes

 

0 Upvotes
Maryvanessa
Member

What contact information is important for your business to capture?

Collecting right information of the clients which includes their name, location, address etc.

Depends on the company we work for, we may ask them some relevant questions about it.

MMarquez4
Member

What contact information is important for your business to capture?

I collect location, email, age, telephone and products-services in which you are interested.

0 Upvotes
VoncyJones9000
Contributor

What contact information is important for your business to capture?

AWESOME

0 Upvotes
debbieCAM
Member

What contact information is important for your business to capture?

Collect email, name, size of storage unit and purpose of storage. These are key info for me.

0 Upvotes
RParkin
Member

What contact information is important for your business to capture?

We collect, name, email, contact number, location, what products/services they are interested in. We are looking to better qualify customers and filter out spam

 

KFox3141
Member

What contact information is important for your business to capture?

Name, email, phone, programs of interest, programs participated in, address, local/nonlocal (business in tourist location)

StewartC
Member

What contact information is important for your business to capture?

What interests them

0 Upvotes