Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

 

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

Abby_Taylor
Contributor

What contact information is important for your business to capture?

What are some of the questions that can help you understand your buyers' journey

0 Upvotes
NGOCAN1998
Member

What contact information is important for your business to capture?

- Name

- Date of birth

- Email Address

- Location

- Services of interest

 

Adedeji
Member

What contact information is important for your business to capture?

we always want to capture explicit data such as name,phone,email and whataspp number.

0 Upvotes
MMore2
Member

What contact information is important for your business to capture?

Name, Email and Interest

0 Upvotes
ThanhNgan
Participant

What contact information is important for your business to capture?

- Full name

- Email address

- Location

- Services of interest

- When  do the customers purchase?

- Identify the customer's placement (awareness/consideration/decision)

AMmayie
Member

What contact information is important for your business to capture?

Travel Company

- Full Name

- Email

- Date of Birth 

- Expiry date on passports ID 

- Phone Numer

- Address 

0 Upvotes
RahulD
Member

What contact information is important for your business to capture?

full names,

emails,

product interest

service preference etc.

0 Upvotes
FSangRhiza
Member

What contact information is important for your business to capture?

Data would like to collect

Name

Email

company name

location

buyer's journey

0 Upvotes
SMartinez4
Member

What contact information is important for your business to capture?

Planter Company

- Full Name

- Email

- Phone Numer

- Address 

0 Upvotes
NBabu
Member

What contact information is important for your business to capture?

  • full name
  • email
  • company
  • Linkedin profile (I believe it is the best way to identify duplicates because people don't change them often)
  • product/services of interest
  • Location
SBaldwin
Member

What contact information is important for your business to capture?

From a financial standpoint, my industry would collect the following information:

- name

- age

- phone number

- email address

- average annual income

- lifestyle goals

- financial goals

Abby_Taylor
Contributor

What contact information is important for your business to capture?

these will be helpful. Thanks

0 Upvotes
KietPham
Member

What contact information is important for your business to capture?

So, in my perspective, my business will collect the following information:

Name

Age

**bleep**

Occupation

Income
Habits
Marriage

Goal

0 Upvotes
LSystems
Participant

What contact information is important for your business to capture?

I help run a mountain guide business and there is a lot of segmentation information that would be helpful for our company. That said we are slightly limited by our tools to collect and aggregate the data but we have a decent strategy in place. Currently, we collect and segment contacts based on: 

 

- Customer or Prospect (this helps us tailor messaging in email) 

- Purchases (there isn't much of a better indicator to tell me what people are interested in than what they spend their money on. We can also use this info to cross-sell similar products when appropriate) 

- Birthday (we use this as an opportunity as a casual touchpoint to wish them a happy birthday. Corny but the email has a high open-rate 🤷🏻‍♂️

- Email (gotta communicate with folks somehow) 

- First/Last name (used regularly for personalization) 

- Source (whether it's from our booking system, landing pages, etc. That tells me a couple of things.) 

 

I would like to collect: 

 

- address

- interests

Abby_Taylor
Contributor

What contact information is important for your business to capture?

these are some useful tips as well

0 Upvotes
BGervais
Contributor

What contact information is important for your business to capture?

This would be helpful segmentation information for our company:

  • Name
  • Email
  • Country 
  • Goals
  • Areas of interest
  • Buyer's journey as subscriber, intestor, or supporter
0 Upvotes
TGhosh2
Participant

What contact information is important for your business to capture?

Great

0 Upvotes
CReyes1
Member

What contact information is important for your business to capture?

In my presperstive these are some conatct information that we will need:

-name

-location

-email address 

-phone number 

-services/products 

 

0 Upvotes
asigmar
Member

What contact information is important for your business to capture?

I'm not sure about the data collection, but it would be beneficial to email more than just the Office Space renters. Targeting our potential and/or current clients that use one or more of our services via email marketing would be great!

0 Upvotes
Itvaleria
Participant

What contact information is important for your business to capture?

Hello, here is what I believe is important to collect:

  • full name
  • email
  • company
  • Linkedin profile (I believe it is the best way to identify duplicates, because people don't change them often)
  • product/services of interest
  • Subscription date
  • Location
  • Subscription page (if you offer multiple subscribe forms)
  • source (if you use different channels to drive subscribers)
Dbhardwaj
Member

What contact information is important for your business to capture?

Well I think the contact information is important for your business to capture is how we will do contact management . Sending the right contant to the right audience at the right time .  For a successful segmentation strategy one must have a clean and organized database ,collect the right information, understand the explict and implicit data 

0 Upvotes