Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

 

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

RParkin
Member

What contact information is important for your business to capture?

We collect, name, email, contact number, location, what products/services they are interested in. We are looking to better qualify customers and filter out spam

 

KFox3141
Member

What contact information is important for your business to capture?

Name, email, phone, programs of interest, programs participated in, address, local/nonlocal (business in tourist location)

StewartC
Member

What contact information is important for your business to capture?

What interests them

0 Upvotes
SMaheshwari
Member

What contact information is important for your business to capture?

name

content they read

most viewed pages

STan5
Member

What contact information is important for your business to capture?

What my company can do is to collect information on the buyer's journey. We currently don't have that, and usually because our customers are in for the long-term, we're always puzzled as to why there are drop outs.

 

Putting this on forms, or a field for them to input 'what I'm looking for' or 'what do I want to do' would be good

0 Upvotes
Abby_Taylor
Contributor

What contact information is important for your business to capture?

What are some of the questions that can help you understand your buyers' journey

0 Upvotes
NGOCAN1998
Member

What contact information is important for your business to capture?

- Name

- Date of birth

- Email Address

- Location

- Services of interest

 

Adedeji
Member

What contact information is important for your business to capture?

we always want to capture explicit data such as name,phone,email and whataspp number.

0 Upvotes
MMore2
Member

What contact information is important for your business to capture?

Name, Email and Interest

0 Upvotes
ThanhNgan
Participant

What contact information is important for your business to capture?

- Full name

- Email address

- Location

- Services of interest

- When  do the customers purchase?

- Identify the customer's placement (awareness/consideration/decision)

AMmayie
Member

What contact information is important for your business to capture?

Travel Company

- Full Name

- Email

- Date of Birth 

- Expiry date on passports ID 

- Phone Numer

- Address 

0 Upvotes
RahulD
Member

What contact information is important for your business to capture?

full names,

emails,

product interest

service preference etc.

0 Upvotes
FSangRhiza
Member

What contact information is important for your business to capture?

Data would like to collect

Name

Email

company name

location

buyer's journey

0 Upvotes
SMartinez4
Member

What contact information is important for your business to capture?

Planter Company

- Full Name

- Email

- Phone Numer

- Address 

0 Upvotes
NBabu
Member

What contact information is important for your business to capture?

  • full name
  • email
  • company
  • Linkedin profile (I believe it is the best way to identify duplicates because people don't change them often)
  • product/services of interest
  • Location
SBaldwin
Member

What contact information is important for your business to capture?

From a financial standpoint, my industry would collect the following information:

- name

- age

- phone number

- email address

- average annual income

- lifestyle goals

- financial goals

Abby_Taylor
Contributor

What contact information is important for your business to capture?

these will be helpful. Thanks

0 Upvotes
KietPham
Member

What contact information is important for your business to capture?

So, in my perspective, my business will collect the following information:

Name

Age

**bleep**

Occupation

Income
Habits
Marriage

Goal

0 Upvotes
LSystems
Participant

What contact information is important for your business to capture?

I help run a mountain guide business and there is a lot of segmentation information that would be helpful for our company. That said we are slightly limited by our tools to collect and aggregate the data but we have a decent strategy in place. Currently, we collect and segment contacts based on: 

 

- Customer or Prospect (this helps us tailor messaging in email) 

- Purchases (there isn't much of a better indicator to tell me what people are interested in than what they spend their money on. We can also use this info to cross-sell similar products when appropriate) 

- Birthday (we use this as an opportunity as a casual touchpoint to wish them a happy birthday. Corny but the email has a high open-rate 🤷🏻‍♂️

- Email (gotta communicate with folks somehow) 

- First/Last name (used regularly for personalization) 

- Source (whether it's from our booking system, landing pages, etc. That tells me a couple of things.) 

 

I would like to collect: 

 

- address

- interests

Abby_Taylor
Contributor

What contact information is important for your business to capture?

these are some useful tips as well

0 Upvotes
BGervais
Contributor

What contact information is important for your business to capture?

This would be helpful segmentation information for our company:

  • Name
  • Email
  • Country 
  • Goals
  • Areas of interest
  • Buyer's journey as subscriber, intestor, or supporter
0 Upvotes