Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

 

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

LKhan
Participant

What contact information is important for your business to capture?

Data would like to collect

Name

Occupation

location

buyer's interest

0 Upvotes
dcameron5
Top Contributor | Elite Partner
Top Contributor | Elite Partner

What contact information is important for your business to capture?

I'm new so I don't know a lot, but I know we collect data that reflects where a user is in their buyer's journey. As in, are they an MQL (marketing qualified lead) or an SQL (sales qualified lead). MQLs might be people who have asked to download a handbook about our marketing automation products. An SQL might be someone who has contacted us after reading that handbook requesting a demonstration. We send emails appropriate to the two different types of potential customers. 

0 Upvotes
mayurpatil0709
Member

What contact information is important for your business to capture?

We can collect clients Email,First name,Last name,Location,Industry.

0 Upvotes
rasis
Participant

What contact information is important for your business to capture?

Behaviour of Users.

0 Upvotes
Vcugrad13
Member

What contact information is important for your business to capture?

The buyer's journey could help layer segmented emails.

VoncyJones9000
Contributor

What contact information is important for your business to capture?

yes

 

0 Upvotes
Maryvanessa
Member

What contact information is important for your business to capture?

Collecting right information of the clients which includes their name, location, address etc.

Depends on the company we work for, we may ask them some relevant questions about it.

MMarquez4
Member

What contact information is important for your business to capture?

I collect location, email, age, telephone and products-services in which you are interested.

0 Upvotes
VoncyJones9000
Contributor

What contact information is important for your business to capture?

AWESOME

0 Upvotes
debbieCAM
Member

What contact information is important for your business to capture?

Collect email, name, size of storage unit and purpose of storage. These are key info for me.

0 Upvotes
RParkin
Member

What contact information is important for your business to capture?

We collect, name, email, contact number, location, what products/services they are interested in. We are looking to better qualify customers and filter out spam

 

KFox3141
Member

What contact information is important for your business to capture?

Name, email, phone, programs of interest, programs participated in, address, local/nonlocal (business in tourist location)

StewartC
Member

What contact information is important for your business to capture?

What interests them

0 Upvotes
SMaheshwari
Member

What contact information is important for your business to capture?

name

content they read

most viewed pages

STan5
Member

What contact information is important for your business to capture?

What my company can do is to collect information on the buyer's journey. We currently don't have that, and usually because our customers are in for the long-term, we're always puzzled as to why there are drop outs.

 

Putting this on forms, or a field for them to input 'what I'm looking for' or 'what do I want to do' would be good

0 Upvotes
Abby_Taylor
Contributor

What contact information is important for your business to capture?

What are some of the questions that can help you understand your buyers' journey

0 Upvotes
NGOCAN1998
Member

What contact information is important for your business to capture?

- Name

- Date of birth

- Email Address

- Location

- Services of interest

 

Adedeji
Member

What contact information is important for your business to capture?

we always want to capture explicit data such as name,phone,email and whataspp number.

0 Upvotes
MMore2
Member

What contact information is important for your business to capture?

Name, Email and Interest

0 Upvotes
ThanhNgan
Participant

What contact information is important for your business to capture?

- Full name

- Email address

- Location

- Services of interest

- When  do the customers purchase?

- Identify the customer's placement (awareness/consideration/decision)

AMmayie
Member

What contact information is important for your business to capture?

Travel Company

- Full Name

- Email

- Date of Birth 

- Expiry date on passports ID 

- Phone Numer

- Address 

0 Upvotes