What contact information is important for your business to capture?

[Champion]

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

[LKhan]

Data would like to collect

Name

Occupation

location

buyer's interest

[dcameron5]

I'm new so I don't know a lot, but I know we collect data that reflects where a user is in their buyer's journey. As in, are they an MQL (marketing qualified lead) or an SQL (sales qualified lead). MQLs might be people who have asked to download a handbook about our marketing automation products. An SQL might be someone who has contacted us after reading that handbook requesting a demonstration. We send emails appropriate to the two different types of potential customers. 

[mayurpatil0709]

We can collect clients Email,First name,Last name,Location,Industry.

[rasis]

Behaviour of Users.

[Vcugrad13]

The buyer's journey could help layer segmented emails.

[VoncyJones9000]

yes

[Maryvanessa]

Collecting right information of the clients which includes their name, location, address etc.

Depends on the company we work for, we may ask them some relevant questions about it.

[MMarquez4]

I collect location, email, age, telephone and products-services in which you are interested.

[VoncyJones9000]

AWESOME

[debbieCAM]

Collect email, name, size of storage unit and purpose of storage. These are key info for me.

[RParkin]

We collect, name, email, contact number, location, what products/services they are interested in. We are looking to better qualify customers and filter out spam

[KFox3141]

Name, email, phone, programs of interest, programs participated in, address, local/nonlocal (business in tourist location)

[StewartC]

What interests them

[SMaheshwari]

name

content they read

most viewed pages

[STan5]

What my company can do is to collect information on the buyer's journey. We currently don't have that, and usually because our customers are in for the long-term, we're always puzzled as to why there are drop outs.

Putting this on forms, or a field for them to input 'what I'm looking for' or 'what do I want to do' would be good

[Abby_Taylor]

What are some of the questions that can help you understand your buyers' journey

[NGOCAN1998]

- Name

- Date of birth

- Email Address

- Location

- Services of interest

[Adedeji]

we always want to capture explicit data such as name,phone,email and whataspp number.

[MMore2]

Name, Email and Interest

[ThanhNgan]

- Full name

- Email address

- Location

- Services of interest

- When  do the customers purchase?

- Identify the customer's placement (awareness/consideration/decision)

[AMmayie]

Travel Company

- Full Name

- Email

- Date of Birth 

- Expiry date on passports ID 

- Phone Numer

- Address