Jul 11, 20214:02 PM - edited Aug 12, 20218:52 AM
HubSpot Employee
What contact information is important for your business to capture?
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?
What contact information is important for your business to capture?
I help run a mountain guide business and there is a lot of segmentation information that would be helpful for our company. That said we are slightly limited by our tools to collect and aggregate the data but we have a decent strategy in place. Currently, we collect and segment contacts based on:
- Customer or Prospect (this helps us tailor messaging in email)
- Purchases (there isn't much of a better indicator to tell me what people are interested in than what they spend their money on. We can also use this info to cross-sell similar products when appropriate)
- Birthday (we use this as an opportunity as a casual touchpoint to wish them a happy birthday. Corny but the email has a high open-rate 🤷🏻♂️)
- Email (gotta communicate with folks somehow)
- First/Last name (used regularly for personalization)
- Source (whether it's from our booking system, landing pages, etc. That tells me a couple of things.)
What contact information is important for your business to capture?
I'm not sure about the data collection, but it would be beneficial to email more than just the Office Space renters. Targeting our potential and/or current clients that use one or more of our services via email marketing would be great!
What contact information is important for your business to capture?
Well I think the contact information is important for your business to capture is how we will do contact management . Sending the right contant to the right audience at the right time . For a successful segmentation strategy one must have a clean and organized database ,collect the right information, understand the explict and implicit data
What contact information is important for your business to capture?
In my view we need to collect more than the basic info such us name, email, etc. We should focus on their inteteres-goals-needs. In that case, the email campaigne could be successful, especially maintain the relashion/engagement the customer.
What contact information is important for your business to capture?
Name, Email and Interested service/ products. I think these are important details as they will guide us on developing a realistic email marketing strategy that will provide right message/ content to right people