Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

 

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

1,010 Replies 1,010
ThanhNgan
Participant

What contact information is important for your business to capture?

- Full name

- Email address

- Location

- Services of interest

- When  do the customers purchase?

- Identify the customer's placement (awareness/consideration/decision)

AMmayie
Member

What contact information is important for your business to capture?

Travel Company

- Full Name

- Email

- Date of Birth 

- Expiry date on passports ID 

- Phone Numer

- Address 

RahulD
Member

What contact information is important for your business to capture?

full names,

emails,

product interest

service preference etc.

FSangRhiza
Member

What contact information is important for your business to capture?

Data would like to collect

Name

Email

company name

location

buyer's journey

SMartinez4
Member

What contact information is important for your business to capture?

Planter Company

- Full Name

- Email

- Phone Numer

- Address 

NBabu
Member

What contact information is important for your business to capture?

  • full name
  • email
  • company
  • Linkedin profile (I believe it is the best way to identify duplicates because people don't change them often)
  • product/services of interest
  • Location
SBaldwin
Member

What contact information is important for your business to capture?

From a financial standpoint, my industry would collect the following information:

- name

- age

- phone number

- email address

- average annual income

- lifestyle goals

- financial goals

Abby_Taylor
Contributor

What contact information is important for your business to capture?

these will be helpful. Thanks

KietPham
Member

What contact information is important for your business to capture?

So, in my perspective, my business will collect the following information:

Name

Age

**bleep**

Occupation

Income
Habits
Marriage

Goal

LSystems
Participant

What contact information is important for your business to capture?

I help run a mountain guide business and there is a lot of segmentation information that would be helpful for our company. That said we are slightly limited by our tools to collect and aggregate the data but we have a decent strategy in place. Currently, we collect and segment contacts based on: 

 

- Customer or Prospect (this helps us tailor messaging in email) 

- Purchases (there isn't much of a better indicator to tell me what people are interested in than what they spend their money on. We can also use this info to cross-sell similar products when appropriate) 

- Birthday (we use this as an opportunity as a casual touchpoint to wish them a happy birthday. Corny but the email has a high open-rate 🤷🏻‍♂️

- Email (gotta communicate with folks somehow) 

- First/Last name (used regularly for personalization) 

- Source (whether it's from our booking system, landing pages, etc. That tells me a couple of things.) 

 

I would like to collect: 

 

- address

- interests

Abby_Taylor
Contributor

What contact information is important for your business to capture?

these are some useful tips as well

BGervais
Contributor

What contact information is important for your business to capture?

This would be helpful segmentation information for our company:

  • Name
  • Email
  • Country 
  • Goals
  • Areas of interest
  • Buyer's journey as subscriber, intestor, or supporter
TGhosh2
Participant

What contact information is important for your business to capture?

Great

CReyes1
Member

What contact information is important for your business to capture?

In my presperstive these are some conatct information that we will need:

-name

-location

-email address 

-phone number 

-services/products 

 

asigmar
Member

What contact information is important for your business to capture?

I'm not sure about the data collection, but it would be beneficial to email more than just the Office Space renters. Targeting our potential and/or current clients that use one or more of our services via email marketing would be great!

Itvaleria
Participant

What contact information is important for your business to capture?

Hello, here is what I believe is important to collect:

  • full name
  • email
  • company
  • Linkedin profile (I believe it is the best way to identify duplicates, because people don't change them often)
  • product/services of interest
  • Subscription date
  • Location
  • Subscription page (if you offer multiple subscribe forms)
  • source (if you use different channels to drive subscribers)
Dbhardwaj
Member

What contact information is important for your business to capture?

Well I think the contact information is important for your business to capture is how we will do contact management . Sending the right contant to the right audience at the right time .  For a successful segmentation strategy one must have a clean and organized database ,collect the right information, understand the explict and implicit data 

YoussefZidan
Member

What contact information is important for your business to capture?

asking them why they opt-in will help to send them relevant content

achukwuemeka3
Contributor

What contact information is important for your business to capture?

We need to collect information that are only relevant to the email marketing goals. 

YCuellar
Participant

What contact information is important for your business to capture?

In my view we need to collect more than the basic info such us name, email, etc. We should focus on their inteteres-goals-needs. In that case, the email campaigne could be successful, especially maintain the relashion/engagement the customer. 

sensocodes
Member

What contact information is important for your business to capture?

Name, Email and Interested service/ products. I think these are important details as they will guide us on developing a realistic email marketing strategy that will provide right message/ content to right people