Jul 11, 20214:02 PM - edited Aug 12, 20218:52 AM
HubSpot Employee
What contact information is important for your business to capture?
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?
What contact information is important for your business to capture?
Apart from the consumers demographics and geographics infomation collected by my business to allow for more targeted segmentation is psycographic infomation which we collect by means of surveys and questionaires. This infomation allows us to segment consumers by what they are interested in to introduce our interest to the consumer naturally.
What contact information is important for your business to capture?
Some of the information I deem my business could collect to better segment my emails are the names of the prospective clients, their position, and their company and the services it offers. Moreover, their online behavior is also important since it demonstrates a lot about the services they want to avail of from my business.
What contact information is important for your business to capture?
Our business could collect more information based on consumer wants while targetting the appropiate audience such as emailing links to surveys (surveymonkey), coupons based on past purchases and monitoring the users' email engagement.
What contact information is important for your business to capture?
We could better segment our emails in our industry based on geographic location targeting more out of state interest to increase acceptance rates, high school locations, and interest in higher education.
What contact information is important for your business to capture?
I would collect contact, contact properties, and the company along with their properties. In addition, I would collect data for the buyer's journey stage. You need to collect the implicit data, which is user behavior information. You could collect the lifecycle stage for the funnel.
What contact information is important for your business to capture?
Great question, our company tracks location. This is inportant for us because we can/will send targeted emails to customers that live in a certain geographical location.
What contact information is important for your business to capture?
A best practice for a successful segmentation strategy is collecting the right information. This means that you are collecting information based on name, business, email address, and location to help with their buyer's persona and to help to know where they are on the buyer's journey. You can even have an option where the client can select what buyer persona they most identify with.