Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

 

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

DeIslandDudeMic
Member

What contact information is important for your business to capture?

Our company tracks the interests and behaviors of our subscribers. This way we can provide services and products tailored to them specifically. 

KGarcia1
Member

What contact information is important for your business to capture?

Great question, our company tracks location. This is inportant for us because we can/will send targeted emails to customers that  live in a certain geographical location. 

KTimms
Contributor

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. This means that you are collecting information based on name, business, email address, and location to help with their buyer's persona and to help to know where they are on the buyer's journey. You can even have an option where the client can select what buyer persona they most identify with. 

LAkers
Member

What contact information is important for your business to capture?

name, age, locaion, email address, buyers persona (or landing page form), where they are at in the buyers journey. 

bsorden
Participant

What contact information is important for your business to capture?

Our business collects makes and models of vehicles which is great for segmenting emails.

AAsati
Member

What contact information is important for your business to capture?

The means of collecting right information is collecting the first name, last name, age group, location, intrests, position in buyer's journey.
NirajDubey
Participant

What contact information is important for your business to capture?

Audience Name,age, location, behaviour and any contact for nurturing.

Kanta
Member

What contact information is important for your business to capture?

Email segmentation is more formal and suits for B2B.

DSMStoryForge
Member

What contact information is important for your business to capture?

For my business, I think the key is to snag a name and an email address first, to keep it simple. A follow up invitation to a survey about where they get their sales traffic and how they close sales is huge. With those two segments of data we can truly optimize their content and email marketing strategy!

Tlambert13
Participant

What contact information is important for your business to capture?

Collecting the correct information.

AGagoMolinero
Member

What contact information is important for your business to capture?

Demographics, survey or quiz results, email engagement, geo area, past purchases, amount spent, position in the sales funnel, website behaviour, time since last purchase...

Shayann
Member

What contact information is important for your business to capture?

Explicit data that individual is providing intentionally name, email address, qualification etc and implicit data as well social media engagements,interest or recent purchases

SMumbo
Member

What contact information is important for your business to capture?

Contact property, expicit data and implicit data

AKalwasinski
Member | Platinum Partner
Member | Platinum Partner

What contact information is important for your business to capture?

By collecting the correct information, allows you to properly address the target customer in email form.   How we do that is also referred to as Segmentation. 

VBansal
Member

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information

CSq
Participant

What contact information is important for your business to capture?

As part of a B2B company selling a service, I would segment my email audience according to job title and, within that, according to company sector.

Harbor-Isl-Girl
Member

What contact information is important for your business to capture?

We work with executives primarily and want to reach decision-makers and influencers. As such, titles are important for our segmentation. It's less valuable for us to have conversations with people who are not holding the purse strings--as important as they are to that company, those conversations just are of little value to us from a business development perspective. 

 

NickySmol
Member

What contact information is important for your business to capture?

Contact, Business info, product interest and where they are in the buyer's journey.

Rebecca10
Member

What contact information is important for your business to capture?

Ditto - buyer's journey stage, product interest or challenge, company info, connection to decision-maker

MBerroa
Member

What contact information is important for your business to capture?

Email segmentation divides people subscribed to your email list into small groups based on similar traits, demographics, or behaviors.

SMGD
Participant

What contact information is important for your business to capture?

This is the way I approach segmentation. First, I divide my list based on the person's interest in my subject.  This way, I can send offers from pet stores to people who like kittens and create articles about how to clean a parka for those who live in Nebraska.