Jul 11, 2021 4:02 PM - edited Aug 12, 2021 8:52 AM
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?
*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy.
Jul 20, 2021 1:53 AM
Our company tracks the interests and behaviors of our subscribers. This way we can provide services and products tailored to them specifically.
Jul 19, 2021 10:19 PM
Great question, our company tracks location. This is inportant for us because we can/will send targeted emails to customers that live in a certain geographical location.
Jul 18, 2021 12:03 PM
name, age, locaion, email address, buyers persona (or landing page form), where they are at in the buyers journey.
Jul 16, 2021 11:57 AM
Jul 15, 2021 9:58 PM
For my business, I think the key is to snag a name and an email address first, to keep it simple. A follow up invitation to a survey about where they get their sales traffic and how they close sales is huge. With those two segments of data we can truly optimize their content and email marketing strategy!
Jul 15, 2021 1:30 PM
Demographics, survey or quiz results, email engagement, geo area, past purchases, amount spent, position in the sales funnel, website behaviour, time since last purchase...
Jul 15, 2021 12:15 PM
Explicit data that individual is providing intentionally name, email address, qualification etc and implicit data as well social media engagements,interest or recent purchases
Jul 15, 2021 8:13 AM
By collecting the correct information, allows you to properly address the target customer in email form. How we do that is also referred to as Segmentation.
Jul 14, 2021 10:12 AM
As part of a B2B company selling a service, I would segment my email audience according to job title and, within that, according to company sector.
Jul 13, 2021 1:25 PM
We work with executives primarily and want to reach decision-makers and influencers. As such, titles are important for our segmentation. It's less valuable for us to have conversations with people who are not holding the purse strings--as important as they are to that company, those conversations just are of little value to us from a business development perspective.
Jul 13, 2021 3:13 PM
Email segmentation divides people subscribed to your email list into small groups based on similar traits, demographics, or behaviors.
Aug 4, 2021 3:06 PM
This is the way I approach segmentation. First, I divide my list based on the person's interest in my subject. This way, I can send offers from pet stores to people who like kittens and create articles about how to clean a parka for those who live in Nebraska.