What contact information is important for your business to capture?

[Champion]

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

[GuillermoLoaiza]

Full Name

Age

Interests

Profession

Education

Long-term Objectives

Use of free time

Engagement Rate

Conversion Rate

[WRollins]

Contact Information

Loan Information

[pfcontrerasv]

Name

Email

Country

The rest would be implicit behavior.

[MZCoaching]

Name

Email

Number

Services Desired

Interest

[jlorenzo2378]

Permission to contact

Name, Email

Company name, address, Industry, phone #

Explicit / implicit data

[RCanadaJr]

Name, Email address, Interest

[DKathleenB]

Name, Email Interest, and Scope of their interests

[Kulpix]

Name ,email address, location, products or services of interest

[CChan2]

Name (first name, last name), Company Name, email address, location, products or services of interest

[iamjenjenc03]

Name & Email, Company, Interest

[Bestival]

Email and name

[AEspey]

Collect Now: email address, first name, last name

Could Collect: email address, first name, last name, category of specific interest, years of specific interest, sub-categories of interest

[CJPratt]

Name & Email, Company, Size of Company, Industry 

[ADelVecchio]

Company name, decision-maker name and title, email, address, website, and social profiles.

[MKanaly]

Agency Name and Website, Contact first and last name and business email, and the size of their current monthly media spend.

[DMondal]

Besides name, phone no I need the information of their website, location, their burning problem with their online business etc.

[Rickyave]

Customer name so you can tailor the email in a personalized manner.

Location is useful for deciding how you can further engage the customer if your service involves any type of offline service/need for timed services.

Capturing and using implicit data can really help pinpoint any details that may be missing for that little persuasive nudge. 

[TGMorris]

Explicit and implicit data about listening habits and preferences.

[nageswarp14]

Since I work in B2B domain, the contact informations that I collect are-

Company Name, Contact Number, Location, Industry Type and URL.

[Deepaak]

1) EXPLICIT CONSENT – Permission to Contact

2) CONTACT NAME, ADDRESS & LOCATION – Contact Property

3) BRAND CAMPAIGN NAME – Segmentation 

    Example: <Brand Name> Tooth Paste Product Sampling Campaign

4) CONSUMER PERSONA – Life Cycle Stage

     Example: Received Product Sample, Using Sample, Bought Product, Loyal Consumer.