Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

 

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

GuillermoLoaiza
Member

What contact information is important for your business to capture?

Full Name

Age

Interests

Profession

Education

Long-term Objectives

Use of free time

 

Engagement Rate

Conversion Rate

0 Upvotes
WRollins
Contributor

What contact information is important for your business to capture?

Contact Information

Loan Information

0 Upvotes
pfcontrerasv
Member

What contact information is important for your business to capture?

Name

Email

Country

 

The rest would be implicit behavior.

0 Upvotes
MZCoaching
Member

What contact information is important for your business to capture?

Name

Email

Number

Services Desired

Interest

0 Upvotes
jlorenzo2378
Member

What contact information is important for your business to capture?

Permission to contact

 

Name, Email

Company name, address, Industry, phone #

Explicit / implicit data

 

0 Upvotes
RCanadaJr
Contributor

What contact information is important for your business to capture?

Name, Email address, Interest

0 Upvotes
DKathleenB
Member

What contact information is important for your business to capture?

Name, Email Interest, and Scope of their interests

0 Upvotes
Kulpix
Member

What contact information is important for your business to capture?

Name ,email address, location, products or services of interest

0 Upvotes
CChan2
Member

What contact information is important for your business to capture?

Name (first name, last name), Company Name, email address, location, products or services of interest

0 Upvotes
iamjenjenc03
Member

What contact information is important for your business to capture?

Name & Email, Company, Interest

Bestival
Participant

What contact information is important for your business to capture?

Email and name

0 Upvotes
AEspey
Member

What contact information is important for your business to capture?

Collect Now: email address, first name, last name

Could Collect: email address, first name, last name, category of specific interest, years of specific interest, sub-categories of interest

CJPratt
Contributor

What contact information is important for your business to capture?

Name & Email, Company, Size of Company, Industry 

0 Upvotes
ADelVecchio
Participant

What contact information is important for your business to capture?

Company name, decision-maker name and title, email, address, website, and social profiles.

MKanaly
Participant

What contact information is important for your business to capture?

Agency Name and Website, Contact first and last name and business email, and the size of their current monthly media spend.

0 Upvotes
DMondal
Member

What contact information is important for your business to capture?

Besides name, phone no I need the information of their website, location, their burning problem with their online business etc.

0 Upvotes
Rickyave
Member

What contact information is important for your business to capture?

Customer name so you can tailor the email in a personalized manner.

Location is useful for deciding how you can further engage the customer if your service involves any type of offline service/need for timed services.

Capturing and using implicit data can really help pinpoint any details that may be missing for that little persuasive nudge. 

 

TGMorris
Participant

What contact information is important for your business to capture?

Explicit and implicit data about listening habits and preferences.

nageswarp14
Member

What contact information is important for your business to capture?

Since I work in B2B domain, the contact informations that I collect are-

Company Name, Contact Number, Location, Industry Type and URL.

Deepaak
Member

What contact information is important for your business to capture?

1) EXPLICIT CONSENTPermission to Contact


2) CONTACT NAME, ADDRESS & LOCATIONContact Property


3) BRAND CAMPAIGN NAMESegmentation 

    Example: <Brand Name> Tooth Paste Product Sampling Campaign


4) CONSUMER PERSONALife Cycle Stage

     Example: Received Product Sample, Using Sample, Bought Product, Loyal Consumer.