Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

 

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

AEspey
Member

What contact information is important for your business to capture?

Collect Now: email address, first name, last name

Could Collect: email address, first name, last name, category of specific interest, years of specific interest, sub-categories of interest

0 Upvotes
CJPratt
Contributor

What contact information is important for your business to capture?

Name & Email, Company, Size of Company, Industry 

0 Upvotes
ADelVecchio
Participant

What contact information is important for your business to capture?

Company name, decision-maker name and title, email, address, website, and social profiles.

MKanaly
Participant

What contact information is important for your business to capture?

Agency Name and Website, Contact first and last name and business email, and the size of their current monthly media spend.

0 Upvotes
DMondal
Member

What contact information is important for your business to capture?

Besides name, phone no I need the information of their website, location, their burning problem with their online business etc.

0 Upvotes
Rickyave
Member

What contact information is important for your business to capture?

Customer name so you can tailor the email in a personalized manner.

Location is useful for deciding how you can further engage the customer if your service involves any type of offline service/need for timed services.

Capturing and using implicit data can really help pinpoint any details that may be missing for that little persuasive nudge. 

 

TGMorris
Participant

What contact information is important for your business to capture?

Explicit and implicit data about listening habits and preferences.

nageswarp14
Member

What contact information is important for your business to capture?

Since I work in B2B domain, the contact informations that I collect are-

Company Name, Contact Number, Location, Industry Type and URL.

Deepaak
Member

What contact information is important for your business to capture?

1) EXPLICIT CONSENTPermission to Contact


2) CONTACT NAME, ADDRESS & LOCATIONContact Property


3) BRAND CAMPAIGN NAMESegmentation 

    Example: <Brand Name> Tooth Paste Product Sampling Campaign


4) CONSUMER PERSONALife Cycle Stage

     Example: Received Product Sample, Using Sample, Bought Product, Loyal Consumer.

 

AMonis
Contributor

What contact information is important for your business to capture?

Wah deepak bro

0 Upvotes
AElijah1
Member

What contact information is important for your business to capture?

The customer basic information such as the name, the location, the customer's personal email

0 Upvotes
JennKay
Participant

What contact information is important for your business to capture?

1. Customer name

2. Customer location

3. Customer email and permission to send marketing communications

0 Upvotes
CVento
Member

What contact information is important for your business to capture?

Implicit and explicit data.

JJamesU
Participant

What contact information is important for your business to capture?

This is very good.

0 Upvotes
KMolefe
Participant

What contact information is important for your business to capture?

Names, locations, how many years of marketing experience, have they worked with a copywriter before, results they've been getting

SPerea
Member

What contact information is important for your business to capture?

The contact, contact properties, and company properties, so I can associate this info with the buyer persona profile and their journey.

I need to keep in mind that we have two types of data one is explicit data, and the other one is implicit data.

 

0 Upvotes
puneethck575
Member

What contact information is important for your business to capture?

For business information like contacts, contact properties, and company properties, explicit and implicit data needed to be collected to better segment its emails.

0 Upvotes
anu2
Member

What contact information is important for your business to capture?

Explicit Informatin - like contact details, company details

Implicit information - location of purchase, buying alone/ in a group etc

0 Upvotes
DineshRaj
Member

What contact information is important for your business to capture?

Demographics, behaviour data etc

0 Upvotes
Kykes
Member

What contact information is important for your business to capture?

Location, Email, Phone number

0 Upvotes