What contact information is important for your business to capture?

[Champion]

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?

*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy. 

[AEspey]

Collect Now: email address, first name, last name

Could Collect: email address, first name, last name, category of specific interest, years of specific interest, sub-categories of interest

[CJPratt]

Name & Email, Company, Size of Company, Industry 

[ADelVecchio]

Company name, decision-maker name and title, email, address, website, and social profiles.

[MKanaly]

Agency Name and Website, Contact first and last name and business email, and the size of their current monthly media spend.

[DMondal]

Besides name, phone no I need the information of their website, location, their burning problem with their online business etc.

[Rickyave]

Customer name so you can tailor the email in a personalized manner.

Location is useful for deciding how you can further engage the customer if your service involves any type of offline service/need for timed services.

Capturing and using implicit data can really help pinpoint any details that may be missing for that little persuasive nudge. 

[TGMorris]

Explicit and implicit data about listening habits and preferences.

[nageswarp14]

Since I work in B2B domain, the contact informations that I collect are-

Company Name, Contact Number, Location, Industry Type and URL.

[Deepaak]

1) EXPLICIT CONSENT – Permission to Contact

2) CONTACT NAME, ADDRESS & LOCATION – Contact Property

3) BRAND CAMPAIGN NAME – Segmentation 

    Example: <Brand Name> Tooth Paste Product Sampling Campaign

4) CONSUMER PERSONA – Life Cycle Stage

     Example: Received Product Sample, Using Sample, Bought Product, Loyal Consumer.

[AMonis]

Wah deepak bro

[AElijah1]

The customer basic information such as the name, the location, the customer's personal email

[JennKay]

1. Customer name

2. Customer location

3. Customer email and permission to send marketing communications

[CVento]

Implicit and explicit data.

[JJamesU]

This is very good.

[KMolefe]

Names, locations, how many years of marketing experience, have they worked with a copywriter before, results they've been getting

[SPerea]

The contact, contact properties, and company properties, so I can associate this info with the buyer persona profile and their journey.

I need to keep in mind that we have two types of data one is explicit data, and the other one is implicit data.

[puneethck575]

For business information like contacts, contact properties, and company properties, explicit and implicit data needed to be collected to better segment its emails.

[anu2]

Explicit Informatin - like contact details, company details

Implicit information - location of purchase, buying alone/ in a group etc

[DineshRaj]

Demographics, behaviour data etc

[Kykes]

Location, Email, Phone number