Email Marketing

Ronkyjoy
Participant

Segmentation that has led to increased engagement

I work for an e-learning company, and segmenting our contacts has greatly improved our ability to send the right emails to the right audiences. For example, segmentation allows us to target customers who previously used our product but unsubscribed, enabling us to send them updates about our new services.

0 Upvotes
3 Replies 3
PamCotton
Community Manager
Community Manager

Segmentation that has led to increased engagement

Hey @Ronkyjoy, welcome to our Community!

 

Thank you for sharing your success story! It's fantastic to hear how segmentation has significantly improved your engagement rates. Targeting specific groups like customers who previously unsubscribed is a smart approach, and it sounds like it's paying off for your e-learning company.

I'd love to hear more about your segmentation strategy. What criteria do you use to segment your contacts? Are there any specific tools or techniques you've found particularly effective in managing and analyzing your segments?

 

Keep up the great work, and thank you for contributing to the Community!

 

Kindly,

Pam

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ADunworth
Member

Segmentation that has led to increased engagement

I also would love to hear more about segmentation criteria! How do you guys discern an Engaged customer VS. a non-engaged one? Thanks guys! 

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RME
Member

Segmentation that has led to increased engagement

Engaged would be one who clicks. Unengaged- no response or possibly unsubscribes or even marks as spam.

0 Upvotes