[Resources] Email Deliverability

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A few resources that may help make sense of the many factors affecting email deliverability.

 

Essential
It's a Bird, It's a Plane, It's Email Deliverability by Courtney Sembler of HubSpot Academy (5 min Read)

Understanding Email Deliverability -- Community Articles

Understanding Email Deliverability -- Knowledge Base

 

Good To Know
Email Bounces and how they affect contact eligibility

How can I improve the deliverability of my emails?

Also Useful
Everything Email Marketers Need to Know About Sender Score

 

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The following big dogs are responsible for sending / testing over 25% of the world's non-spam email, so should probably consider anything on their radar a priority concern.

 

- see 15 Email Deliverability Best Practices for Gmail (SparkPost)
- see Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing (Litmus)
- see Top Tips to Avoid Spam Filters When Sending Emails (SendGrid)
- see How to Avoid Spam Filters (MailChimp)
- see A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters (HubSpot)

As a side note, SparkPost also has some excellent information about ramping up sends to large lists (>1M contacts) and warming up sends to lists in general. Just excellent stuff every email marketer should indelibly impress in their brains. Smiley Happy

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Best,
Frank


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www.MFrankJohnson.com

HubSpot • Marketing • Design • Training

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Community Manager

Thanks for sharing @MFrankJohnson!


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Community Manager

Thanks for sharing @MFrankJohnson!


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