Pros/cons of using ! punctuation in preview text?SOLVE
For my company, we avoid using exclamation marks in our Subject Lines because we have concerns about deliverability / being marked as Spam.
Does the same rule apply for Preview Text, or should we consider it a more open space to experiment with the exclamation mark?
What do others do? Any links to blogs on best practices for preview text would be appreciated as a quick Google returned virtually nada of relevance.
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