My Account Base Marketers, wanting to email un-opted in targeted contacts in Hubspot

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My company has just implemented Hubspot and I'm add odds with my Account Base Marketers and SDRs because of Hubspot's Terms of Service forbidding targeted email to contacts that haven't opted in.

 

Traditionally sales has used email in outbound campaigns to targeted company's that fit our Ideal Customer Profile. Whoever responds directly back or clicks a link in the email recieves a phone call from an SDR to begin a conversation to .....
a) Recieve additional information through a subscription
b) See a demonstration of our solution.

How do HubSpot'ers (ABM/SDR users) make intital contact with targeted companies to start the ABM process?

Lastly any suggestions with best prcatices outside the Hubspot solution are welcomed also.

Thank you.......... I would appreciate any guidance.

David

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Community Manager

Hi @MarketingMerlin,

 

I would recommend syncing up with your point of contact at HubSpot to determine what is best for your company. 

 

I did want to share a few resources as well to assist in the meantime. 

Manage your contacts' subscriptions

Determine if your contacct list is ok to email using HubSpot

 

Thank you,
Jenny


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