Email Marketing Tool

Tolu_Oke
Member

Is it possible to A/B test a different background on a template for email?

SOLVE

Hello community,

 

I want to A/B test background color on my email. After creating the new version I tried to edit the template so that I can try to change the background color. However, it seems that if I make a change to the template in one variation, the other will also be affected.

 

Is there a way to work around this? Will I have to create a completely different template and email and check those differences separately?

 

Thanks in advance.

 

 

 

 

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1 Accepted solution
Phil_Vallender
Solution
Most Valuable Member | Diamond Partner
Most Valuable Member | Diamond Partner

Is it possible to A/B test a different background on a template for email?

SOLVE

Hi @Tolu_Oke


Since the A/B test variations still need to be based on a template, I understand that any change you make to a template will affect all variations using it. 

 

So, yes, you will have to clone your template, edit the background and then apply that template to an A/B variation. 

 

Here's a guide to cloning templates: How to Clone a Template Layout

 

Hope that helps.

Phil Vallender | HubSpot Website Agency

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1 Reply 1
Phil_Vallender
Solution
Most Valuable Member | Diamond Partner
Most Valuable Member | Diamond Partner

Is it possible to A/B test a different background on a template for email?

SOLVE

Hi @Tolu_Oke


Since the A/B test variations still need to be based on a template, I understand that any change you make to a template will affect all variations using it. 

 

So, yes, you will have to clone your template, edit the background and then apply that template to an A/B variation. 

 

Here's a guide to cloning templates: How to Clone a Template Layout

 

Hope that helps.

Phil Vallender | HubSpot Website Agency