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Hi there, my name is Jessica. I just joined the Email Marketing Course and I hope to learn a lot, I'm very new to the field so I look forward to studying with you all.
Welcome to the course! Being new to email marketing is exciting because you’re about to dive into a field that’s both creative and strategic. You're going to learn a lot, and we're all here to help you along the way.
To get started, I recommend focusing on a few key areas:
Understand the basics: Familiarize yourself with core concepts like list building, segmentation, and the anatomy of a great email. The course materials will cover these, but additional resources like HubSpot’s ultimate guide can be helpful.
Experiment and practice: As you learn, try creating sample email campaigns or even set up a simple email list to practice with. While doing so, make sure to not run into typical pitfalls like an account suspension: https://knowledge.hubspot.com/account-management/account-suspension-faq
Learn about compliance: Email marketing comes with its share of regulations, like GDPR and CAN-SPAM. Knowing these early on will help you avoid common pitfalls. Check out these resources for an overview:
Engage with the community: Don’t hesitate to ask questions here in the forum. Everyone has unique insights and experiences to share. Also, consider following email marketing blogs or joining LinkedIn groups to stay updated with trends and best practices.
Finally, remember that email marketing is as much about learning what works through testing and analysis as it is about following best practices. So, experiment, measure your results, and don’t be afraid to make mistakes – that’s how you’ll learn the most.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer