May 18, 2022 7:48 PM - edited May 19, 2022 2:36 PM
Performance reports are fun to dissect in email marketing. HubSpot provides an interesting attention metric called Time spent viewing email (Read, Skimmed, Glanced).
Here's my interpretation of this metric:
One more thing to be aware of is that your audience is always going to be spread between all 3 classes of this metric. My goal is to have more of my audience in the "Read and Skimmed" buckets as much as possible👍.
What is your interpretation?
May 23, 2022 9:19 AM
I like your interpretation @Roynal. Seems logical. I especially like the addition of clicked links. That's what it comes down to for me. Each email should have a goal. Is it a reply? A click? A meeting booked? If we set this expecation ahead of time, we know each email ought to end in a click at some point. With the evolution of privacy settings, opens and glances and reads are becoming less trustworthy. Those clicks though... hopefully that will help with insights.
Love the conversation!
May 20, 2022 10:22 AM
@Roynal I think your interpretations are pretty spot on - the only thing I would add/change is the following:
Glanced: they want to hear from me, but this message didn't hit the target
I'll take Glanced over not opened, it is still telling me something about that contact that distinguishes them from those who didn't even open.
May 19, 2022 6:16 PM
Thanks for sharing, @Roynal!
I'll add some top contributors from our community to get the conversation going.
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