Email Marketing

Champion
HubSpot Employee
HubSpot Employee

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

 

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

635 Replies 635
matakita
Member

In your opinion, what's a successful layout for a high-performing email?

i dont have any example yet

0 Upvotes
mmsumons
Participant

In your opinion, what's a successful layout for a high-performing email?

Here are some tips for creating a high-performing email layout:

1) Use a large font size and ample spacing between lines to make the text easy to read.
2) Place the most important information at the top of the email, as people are more likely to read it first.
3) Use a clear and concise headline to summarize the message.
4) Organize the content into easily scannable sections.
5) Make sure all links and buttons are easy to find and click.
6) Use images and videos sparingly, as they can slow down loading times.

adammcouch
Participant

In your opinion, what's a successful layout for a high-performing email?

A high-performing email must have a couple of things, in order for the sender to achieve the goal they have set for pushing the email. Great copy is necessary for an email. Just as much value as high resolution images and design add, the copy is where the value will be conveyed to the receiver of the content. By personalizing such emails to the different segments of consumers that are on the receiving end, and sending from a more personal account (rather than a basic company "donotreply" or "info" email), you are humanizing the content, and making the consumer feel more engaged, and willing to interact with another human.

GRathod
Participant

In your opinion, what's a successful layout for a high-performing email?

Yays:
-Attractive, short subject line
-Trustable sender email address

-Preview text highlights the best part of the email

-Neatly spaced and structured email body

-Brevity

-Graphic complementing the body 

-Tastefully prominent CTA toward the tail-end or wherever they aptly fit
-1 Subject & CTA per Email
-Proofread copy


Nays:

-Spammy and/or lengthy subject lines promising discounts or freebies

-Impersonal send (donotreply) or clearly bot-sent

-Overcrowded email body

-Anachronistic CTAs

-Flashy CTA buttons

-Graphics overload

-Business-like font type

-Typos, unsavory slang, jargon

HemaLatha
Member

In your opinion, what's a successful layout for a high-performing email?

A successful Layout should have the follow:
1. Know your five whys of creating an 
email ·

2. Set a smart goal for your email ·

3. Write a great subject line ·

4. Avoid non-human words

Amrez
Member

In your opinion, what's a successful layout for a high-performing email?

hm

0 Upvotes
DWright2
Participant

In your opinion, what's a successful layout for a high-performing email?

A high-performing email comes down to how well it is executed and if the potential or current customer's needs in whichever stage they are in are fulfilled. 

0 Upvotes
leahneave
Member

In your opinion, what's a successful layout for a high-performing email?

A high-performing email comes down to how it is executed. It should be included with a very professional but engaging subject line - don't bore your reader, get to the point and pull them. 

 

Using the components of where, why, when, what, and who, I see a high performing will all depend on your body of the email, introduction and call to action is written and if it keeps your reader engaged. 

0 Upvotes
UEzeZeechenna
Participant

In your opinion, what's a successful layout for a high-performing email?

A high performing email should understand the customer's person and needs.

0 Upvotes
lucaloreto
Participant

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high-performing email has a subject line that is both relevant to the information contained in the email body, and concise so that the entire text is displayed to the recipient. Conciseness is important throughout the message and especially in the body of the text. The reader should quickly understand why they are receiving this email and how this can make their life easier. The reader needs to be drawn into a CTA where they can decide on what to do next (respond, unsubscribe, etc.). 

Okechukwuchisom
Member

In your opinion, what's a successful layout for a high-performing email?

This involves knowing and setting the right goal of the email and ensuring every other aspect or part of the email is centered or is in conversion to the goal

0 Upvotes
Eogunmade
Member

In your opinion, what's a successful layout for a high-performing email?

In your opinion, what's a successful layout for a high performing email?

  

It involves selecting the right goal and optimizing each part of your email to drive conversation.

Knowing the five whys which are who(relevance), what(what do you want your contact to do with the email), when(when will this content be most valuable to them), where(where your contacts will be needing them which turns out that 48% of emails are opened on a smart phone), why(what is the desired outcome).

 

RohanP
Member

In your opinion, what's a successful layout for a high-performing email?

I think the email should be focussed on what the customer desire rather than datail product.

 

0 Upvotes
DJensen9ಠ_ಠ
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high-performing email has a subject line that is both relevant to the information contained in the email body, and concise so that the entire text is displayed to the recipient. Conciseness is important throughout the message and especially in the body of the text. The reader should quickly understand why they are receiving this email and how this can make their life easier. The reader needs to be drawn into a CTA where they can decide on what to do next (respond, unsubscribe, etc.). 

JAngulo3
Member

In your opinion, what's a successful layout for a high-performing email?

Clear template, valid recipient, appealing subject line, and strong body content.

0 Upvotes
YMaharaj
Member

In your opinion, what's a successful layout for a high-performing email?

In my opinion, a successful marketing email template looks like having a clear, consise and engaging headline, an easy-to-read and digestable body/copy, and easy to navigate a CTA at the end of your email.

0 Upvotes
BBhangu
Member

In your opinion, what's a successful layout for a high-performing email?

clear template , concise wording with clear meaning and completing expectations of buyer or reciever.following AIDA and proper connection between content and context

0 Upvotes
ADhuri
Participant

In your opinion, what's a successful layout for a high-performing email?

Also, email subject line is very important 

0 Upvotes
Saeed_niazi
Participant

In your opinion, what's a successful layout for a high-performing email?

A successfull email consist of following.

A valid reciepant

A strong subject line as Goal of email

Body of email 

And in the end some crisp lines to show your business intentions.

0 Upvotes
PAVANKUMAR
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email copy offers something of value to its audience. It successfully captures their attention. It elevates the interest by giving valuable and relevant content in an attractive way. Finally, it pushes them to take action. 

0 Upvotes