In your opinion, what's a successful layout for a high-performing email?

[Champion]

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

[NHeartlin]

According to me, a successful e-mail should drive the customers directly to the message of your email as most of the email users are using their phone soo if the email gets boring , the user will not read it fully. 

So an email should contain the following items:

1) starts with a interactive title

2) should use a strong and quality content

3) should be in conversational mode

4) And it should be human made content

[J_Barevadiya]

For the high-performing email should have following below:

• Set the clear goal for the email. According to buyer's journey.
• Optimise email according to your customer devices such as mobile or desktop.
• Make your email more creative to improve subject line and preview text of your email. (If your email isn't opened then there is no meaning to get any conversion from that email.)
• Use high quality content and use copywriting context to serve quality content & set appropriate location CTA. Such as email sign-up, downloading, form fill-up, downloading etc.

[WKarmanyIV]

For an email to be high-performing, you need to really have a simple subject line with keywords that attracts your target audience. The introductory paragraph of your email needs to be consistent to your subject as well as tell a story for your target audience. This will be the differnce of whether they open your email or not. Once they open your email, you would need to have a compelling body text that drives what your are trying to market. There needs to be a reason why what your are emailing about is benefical to them and how your email can stand out omong other offers. 

[STamang48]

A successful marketing email template embodies clarity, relevance, and an engaging call-to-action (CTA) tailored to its audience's specific needs and interests. It starts with a compelling subject line, which acts as the gatekeeper, determining whether the recipient opens the email. This subject line should pique curiosity or offer value, making an irresistible promise that the email's content fulfills. Inside, a succinct, visually appealing design guides the reader through the message. It's not cluttered; each element serves a purpose, whether it's to inform, entertain, or persuade.

The heart of the email is the content, which must be relevant and valuable to the recipient, addressing their needs, challenges, or interests with solutions or opportunities. Personalization plays a crucial role here; using the recipient's name and tailoring the content to their past interactions with your brand can significantly increase engagement rates.

Visual elements like images and videos should complement the text, breaking up large blocks of text to maintain the reader's attention. However, they must be used judiciously to ensure that the email loads quickly across devices.

The CTA is the climax of the email, designed to be highly visible and action-oriented. It should be clear and concise, telling recipients exactly what you want them to do next, whether it's to make a purchase, sign up for a webinar, or download a whitepaper. The CTA should be linked directly to a landing page that continues the narrative and makes it easy to complete the desired action.

Finally, a successful marketing email respects the recipient's experience throughout. It includes easy-to-find links for more information, contact details, and an unsubscribe option, acknowledging the recipient's right to opt-out at any time. By prioritizing these elements, the email not only drives action but also builds trust and strengthens the relationship between brand and consumer.

[harshshah13]

Start with a subject line that grabs attention and tells people what's inside in a cool way.
Begin with a friendly hello and a quick intro to what's in the email, keeping it simple and easy to understand.
Break up your message into smaller, easy-to-read chunks with headings and bullet points. Nobody likes reading a big block of text!
Add some fun pictures or images that go along with your message. They make things more interesting and break up the words.
Include a big, colorful button or link that tells people what action to take next, like "Buy Now" or "Learn More".
Make sure your email looks good on phones and tablets, so people can read it wherever they are.
Try to make your email feel like it's just for the person reading it. Maybe mention their name or something they're interested in.
Put your contact details and stuff like that at the bottom, so people know how to get in touch if they want to.
Before sending it to everyone, try sending it to a few friends or coworkers to make sure everything looks and works just right.

[AEche]

A good email layout should contain the following inorder to make it outstanding or have a high performance.

1. Your goals should be set clearly
2. Have a good custom domain 
3. A good subject line will go a long way in making the visitor have an insight of what he/she is expecting.
4. You can also add a preview text
5. Have a targetted audience (recipient)
6. Go ahead with your design and content. Make sure they align with your goals.

[Saravanan87]

The email shopuld contain a clear subject line, which makes the reader to saty and open the email to read it.

After opening the email, the reader must understand the message in short time. This can be achived by creating the email in a professional easy way to read for them, by using simple words.

Do not drag it, by expalining eberything.

keep it short and simple.

Give click through action by providing weblink or weblink button, to redirect to the designated webpage

[Jvargas2023]

A high-performing email should have the following elements:

1. From

2.To

3.Subject

4.Body

5.Attachment

[NMoaleș]

I think the layout structure you propose is very accurate and well-designed for emails. It is important to take into account every small detail within the email and make sure that each one of them is guiding the reader toward our main goal.

[MiriãPaula]

1-Subject Line

• customize the subject
• Start with a question: "Do you want to know how to generate more traffic to your website?
• use emojis:
  "Needing news 💡 for your blog?"
• keep it short
• create a sense of urgency

2 Preview Text

the trick is to keep it short and interesting. Offer your contact just enough to make them want to know more.

3 Email Header

It is important to include Call to Action

4 Branding

Your brand logo, colors, fonts, and messaging should be consistent with what you use on other platforms.

5 Email Layout 

Within your layout, consider factors such as the positioning of blocks, font styles and sizes, as well as the position of each image. Don't be afraid to use plenty of white space so your emails will be more easily typed.

6 Visual content

gifs or animations

7 Email Personalization

8 Responsive Email Design

9 E-mail signature

10 Compliance with LGPD or GDPR

11 A/B Testing

12 call to action

[ShubhRawat]

In my opinion, a successful layout for a high performing email should look something as the following:
1. It should have a nice little greeting which shouldn't sound like too formal
2. A catchy or appealing subject line (still it should clear your business goal)
3. A straight forward and clear message for the reader so that he knows why he's reading and what's the main purpose of sending this email
4. An attractive and right CTA
5. Also it should include any relatable image or video to support your main content of the mail
6. A sweet thank you message for your receiver so that he will know that you value their time and effort which they are putting in opening and reading your mail

[MUHSI]

A high-performing email should have the following elements:

1. From

2.To

3.Subject

4.Body

5.Attachment

[adivenkat65]

A successful marketing email template typically follows these key principles:

1. **Clear and Compelling Subject Line**: The subject line should be concise, attention-grabbing, and relevant to the content of the email to entice recipients to open it.

2. **Eye-Catching Header**: A visually appealing header with your brand logo or imagery helps establish brand recognition and draws attention to the email.

3. **Engaging Content**: The body of the email should include concise and engaging content that is relevant to the recipient's interests or needs. This may include a combination of text, images, and multimedia elements to maintain interest and convey your message effectively.

4. **Strong Call to Action (CTA)**: A clear and prominent CTA button or link encourages recipients to take the desired action, whether it's making a purchase, signing up for an event, or visiting your website.

5. **Personalization**: Personalizing the email with the recipient's name or other relevant information can help increase engagement and make the email feel more tailored to the individual.

6. **Mobile Optimization**: With the increasing use of mobile devices, it's essential to ensure that your email is optimized for mobile viewing, with a responsive design that adapts to different screen sizes.

7. **Social Sharing Buttons**: Including social sharing buttons allows recipients to easily share the email content with their network, extending the reach of your message.

8. **Footer with Contact Information and Unsubscribe Link**: A footer containing your contact information, including your company's physical address and a link to unsubscribe from future emails, helps build trust with recipients and ensures compliance with email marketing regulations.

[ACotacio]

I think the layout structure you propose is very accurate and well-designed for emails. It is important to take into account every small detail within the email and make sure that each one of them is guiding the reader toward our main goal.  

[nataliag]

A high-performing email should have the following elements:

1) A credible "from" and email address

2) A short title that contains a keyword that is relevant for the receiver without feeling too "salesy"

3) A brief body with clear structure that provides value to the reader (an answer to a problem they have / information about a topic they are interested in) and a clear call-to-action button that will connect them to an external link (i.e. the company's website, blog, etc.)

[MGauvin1]

A successful marketing email template consists of a great subject line (that is 41-50 character keeping in mind mobile devices since most people view emails via mobile device), is short and concise and clear with a purpose set in place, is personalized in order to connect with the reader and contains one CTA at the end.

[Anirhythm]

I'm saying this as person that gets a ridiculous amount of marketing email.  you have 1 relevant email title,  and 2 sentences to convince me to not delete the email lol.  - I'll even admit that sometimes when I get emails titled "Act now and save"  -  i  take the advice, instantly delete and save 100% by not wasting my time reading the rest, and if someone is too persistent with those psycho hack type messages,  I'll ask to unsubscribe or block when necessary.  as the meme goes,  "Ain't nobody got time for that"

[ft19]

For me, a successful marketing email template looks very clear, concise and complete. It has a click-baiting subject line and the email body is grammar-free, looks neat and the content is laid out in a fun but still readable way. Reading the email must be interesting for the recipient that it will make him click available links to know more about the product the sender offers. I have attached screenshots of a high-performing email as an example.

[RLlanos]

that's right 

[Adilatkar]

In my opinion and in this scenario, we are aiming to introduce ourselves to the target audiance.So, a subject line that makes the reader think and act , "What is in for me?" will make him open an email

A great greeting line

A small introduction

Somethings mutual to be discussed eg. about the clients achievement or recent trend related to their industry or work.
Mixing the same with how we can add value to what their goals are . Engaging them to add content from their end or think on same lines
A time slot to catchup to pitch the product or service. (Offline or Online)
Appreciate the time taken to read the email

Finally salutation  

[NHolloman]

Creating a successful layout for a high-performing email involves considering various factors to engage and convert your audience effectively. Here are some key elements for a successful email layout:

Clear and Compelling Subject Line: Grab the recipient's attention with a concise and compelling subject line. Make it relevant to the content of the email to encourage open rates.

Eye-Catching Header: Use a visually appealing header or banner that aligns with your brand. This could include your logo, a captivating image, or a design that sets the tone for the email.

Concise and Relevant Content: Keep your content clear, concise, and focused on the main message. Use short paragraphs, bullet points, and compelling language to maintain the reader's interest.

Call-to-Action (CTA): Place a prominent and clear CTA that guides the reader on what action to take next. Whether it's making a purchase, downloading content, or signing up, make the CTA stand out.

Personalization: Tailor your email content to the recipient. Personalized emails, addressing the recipient by name and offering relevant recommendations, can significantly improve engagement.

Mobile Responsiveness: Ensure that your email is mobile-friendly as many users check emails on their mobile devices. A responsive design ensures a seamless experience across different devices.

Images and Visuals: Use high-quality images that enhance your message. However, avoid overwhelming the email with too many visuals, and ensure that the email is still effective even if images are disabled.

Social Media Integration: Include social media buttons or links to encourage recipients to share your content on their social networks, expanding your reach.

Footer with Contact Information: Provide a clear and accessible footer with essential contact information, including an unsubscribe option for compliance with email marketing regulations.