In your opinion, what's a successful layout for a high-performing email?

[Champion]

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

[OEmovon]

A successful layout for a high performing email would be avoiding unnecessary explanations or sentences, avoiding message spams (1-2 mail a day should be enough), the message should be clear (,the reader shouldn't have to struggle to understand the message) and keep in mind the stages of each of your buyer personas 

[CHart24]

getting straight to the point and not adding any unnessary information

[BrianSteinhoff]

To-the-point messages. Don't send too much unnecessary information.

[Kriscamena]

Don't send too many emails, as most people can only effectively manage about 50 emails per day. Sending too many emails can quickly overwhelm your subscribers and lead to them unsubscribing. For me, that would be the unsuccessful outcome.

[VGISEO]

A successful layout for a high-performing email is one that captures the recipient's attention, delivers the message effectively, and encourages the desired action.

[EKearney]

- Personalization throughout the email, but especially in the subject line.

- Creativity

- Value

- CTA

- The correct tone

- Scanability (bolding, short paragraphs, bullet points); just organized.

- Relevant and important information

[BAGEJIVWIE]

In my opinion, a layout for a high-perfomrming email is a mix of different factors. From my training, the formost factor is my primary goal. 

I must focus on the reason for my email in the first place. Tailor out how to personalize that goal and put myself on the same page as the reader to see reasons why that email is needed.

Second, I must optimize each of the factors in my goal to drive conversion from my reader.

As I learned, taking time to make my email creative is key. Short paragraphs, specific informations, good images and a clear CTA will go a long way.

And one last thing-I must make my email engaging and conversational.

[Gerby_Anyanwu]

Good subject line, good body copy, cta.

[pratanubanerjee]

A performing email must have a catchy headline with a good call to action at the end. The email must be able to communicate with the receiver really well. 

[SELVAVIAYAGAM]

In my POV : High Performing Email must have this Kind of step : 

• Short and Clear Subject Line for Your Campeign
• Good Design 
• Good and releveted image for your layout 
• Logo and Branding 
• Optimize a Email which can make attractive in all kond of device like Iphones , Android , Laptop,,, 

[TNPHUONGVY]

- Clear subject line

- Keep your email copy conversational and helpful

- Clear and Focused Message

- Prominent logo and branding

- Personalization

[VKarnany]

A successful layout for a high-performing email should be visually appealing, easy to read, and strategically designed to engage the recipient and drive the desired action (such as clicking a link or making a purchase). Here's an outline of a successful email layout:

1. Clear and Compelling Subject Line: A subject line that is clear, concise, and compelling will encourage the recipient to open the email. Avoid spammy language and make sure the subject accurately reflects the content inside the email.

2. Preheader Text: The preheader text is a short summary or continuation of the subject line that appears in the recipient's email preview. Use it to provide additional context or entice the reader to open the email.

3. Branding and Personalization: Include your brand logo and personalized greeting (e.g., "Hi [Recipient's Name]") to establish trust and a connection with the reader.

4. Engaging Header and Hero Image: The header should be visually appealing and relevant to the email's purpose. It can include a hero image that showcases your product, service, or an eye-catching visual related to your message.

5. Clear and Focused Message: Keep the content concise and focused on a single objective or message. Use short paragraphs, bullet points, and headers to break up the text and make it easily scannable.

6. Compelling Call-to-Action (CTA): Place a clear and prominent CTA button that stands out from the rest of the content. Use action-oriented language (e.g., "Shop Now," "Get Started," "Download," etc.) to encourage clicks.

7. Supporting Images and Videos: Supplement your message with relevant images or videos that enhance the content and engage the reader further. Visual content can be more compelling than text alone.

8. Social Proof: If applicable, include customer testimonials, reviews, or social media mentions to build trust and credibility.

9. Mobile-Optimization: Ensure your email layout is mobile-responsive, as a significant portion of recipients will be viewing emails on their mobile devices.

10. Footer: The footer should include essential information like contact details, social media links, and an unsubscribe option, as required by email marketing regulations.

11. Personalization and Dynamic Content: Utilize personalization to address recipients by name and consider using dynamic content that tailors the email based on recipient data (e.g., location, past purchases, preferences).

12. Brief Postscript (P.S.): Consider adding a P.S. at the end of the email to highlight a special offer, a limited-time deal, or a final call-to-action.

Remember, testing is crucial in email marketing. A/B testing different elements of your email (e.g., subject lines, CTAs, visuals) can help you identify what works best for your audience and refine your layout for maximum performance.

[Adno01]

Marketing email templates should be visually appealing, easy to read, and designed to engage the audience and motivate them to take action. An example of a high-performing email layout is as follows:

1. Clear and Eye-catching Subject Line

2. Branding and Personalization

3. Header with a Strong Call-to-Action (CTA)

4. Engaging Header Image or Hero Section

5. Concise and Scannable Content

6. Clear and Persuasive Body Text

7. Social Proof and Testimonials

8. Relevant and Personalized Product/Service Recommendations

9. Mobile Responsiveness

10. Footer with Contact Information and Unsubscribe Link

11. Footer with Legal Information

12. Closing with Gratitude

[TPhythian]

What is really important is the ability to make the email look desirable to your customer so they want to carry on reading.

[jthakur]

• Content
• CTA
• Subject Line
• Unsubscribe link
•  logo
• Short Paragraph

[TNeyedly]

For me, a high-performing email should have the following. 

Lots of white space and a breaking up of the sentences. Almost creating single-sentence paragraphs or lines. 
A great subject line that hooks me in, and makes me want to read the email. 
A clear CTA someplace in the email. 
A PS line to give that little extra. 
A clear and compelling copy. 

[JOLUSOLA]

I will like to learn from members of the  community

[Damsy]

My Opinion- A High-performing email should have a layout that visually encourages the reader to continue reading. People already have short attention spans. The layout should make the email easier to read. It should enhance the experience of reading the email. It should be clean, cluster free and coherent. The reader's eyes should flow through the email just like that.

A simple example: 

 

[Sha_zan01]

Certainly! A successful layout for a high-performing email should be:

1. Clear subject line: Engaging and relevant to encourage opens.

2. Concise preheader text: Providing a preview of the email's content.

3. Prominent logo and branding: Reinforcing your brand identity.

4. Engaging header image or banner: Aligning with your message and brand.

5. Clean and organized content: Easy to read and understand.

6. Call-to-action (CTA) buttons: Clearly directing recipients to take the desired action.

7. Mobile-friendly design: Ensuring easy viewing on various devices.

8. Personalization: Tailoring the content to each recipient if possible.

9. Short paragraphs and bullet points: Improving readability and skimming.

10. Unsubscribe link: Allowing recipients to opt-out if they wish.

11. Professional closing: Including your contact details and social media links if relevant.

[TDang89]

A successful layout for a high-performing email:

- The subject line:

+ Keep it short and sweet 

+ Personalize it when appropriate

+ Be creative

-Keep your email copy conversational and helpful

+ Write for scanability 

# Use short paragraph 

# Bolding headlines

# Bullet point

+ Using the right tone 

+Personalize when appropriate

+ Proofread

-Two key action

+ The open 

+The click 

-Avoid any language that isn't human and helpful

[dinhquynh]

Two themes of high-performing emails:

1. Selecting the right goal:

- By answering 5 w's 
2. Optimizing each part of your email to drive conversation

To focus on conversion that is the key.

Two key actions:

- The open:

+ Subject line: 41-50 characters, short and sweep; personalize it when appropriate; be creative

+ Preview text

- The click: need to write effective email copy ( email copy shows Why u sent this email; why u do; what u do; the value they get from it)