In your opinion, what's a successful layout for a high-performing email?

[Champion]

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

[rahma97]

A high-performing email is an email that accomplishes the goal for which it was sent. If, for instance, you're sending out an abandoned cart email, that email would be classified as high performing if it accomplished the goal of getting recipients to complete their purchase.

[KMorris63]

In your opinion, what's a successful layout for a high-performing email?

1. Proper greeting

2. Proper spelling and grammar

3. Keep it concise

4. Good subjectline

5. Small graphics

[StephanieMhango]

• A captivating subject line
• Short subheading summurazing email and prompts reader further
• Great and engaging copy
• Simple to follow CTA

[RGorumba]

DESIGN  

1. Scannability: bolding, bullet points, etc.
2. Proportion of the images and the text inside the email margin 
3. Proper Spacing and Blank Spaces (for our visually challenged friends) 
4. Easy to identify clickable components 
5. Minimal images and components (no multiple actions with the same components) 

CONTENT  

1. Few to no repeated words and fillers 
2. Quality and catchy content 

• Interesting headline 
• Enticing preview 
• Relevant content 
• Captivating CTA

    3. Conscientious and empathetic

    4. Educational and informative

    5. Professional yet friendly 

    6. Short and straight to the point 

[chardanne]

A successful layout for a high-performing email has the following: 

• A short and interesting subject line
• Preview text, a snippet of what the email is about
• Engaging and informative content that can benefit the recipients of the email. 
• Clear call-to-action buttons

[IAbiola]

• A captivating headline
• Killer preview text
• Highly compelling content
• Simple but enticing CTA

[Beyoncebernard]

A successful high-performing email adds value creatively to your readers and compels them by seeking their best interest.

[oneeb_alvi]

A successful layout for high performing email has a creative and personalized subject line. Keep it sweet and short. 

[Steph_HIKMKT]

I believe that a successful layout for a high-performing email must have the following:

-Compelling subject line that will entice the prospects to open your email

-Preview texts that will give them an appetizer of what they can expect from the email

-A short and informative yet engaging content 

-Visually striking graphics that have a good copy 

-CTA that will give them the drive to take the next step

[ACHAWE]

A successful layout for a high performing email should have the following;

1. A creative and personalized subject line. Keep it sweet and short

2. A valuable preview text

3. An email copy that's clear, valuable and with a primary goal

4. A CTA that drives readers to a desired action. Stick to one CTA towards the desired goal

[patrick-a24]

A successul layout for a high-performing email is a layout where the brand image/logo is identifiable, the email is personalized (not just with personalization tokens), and has a strong CTA

[abderrahmanet]

A unique and inventive subject line and email preview text will encourage recipients to open the message.

[BlessedAF]

A personalized and creative subject line and preview text that will make contacts open and click email send

Effective email copy that is clear, purposeful and has a primary goal

CTA that drives contact to take desired action

[MSmith01]

the email needs to start with a tempting subject line and the preview text should be like a sneak peek into the email. Next, use personalisation with the name and keep a clear and concise email leading them towards your goal of the email and CTA 

[DubemEric]

Attention-grabbing subject line: A short, catchy subject line that accurately conveys the purpose of the email and entices the recipient to open it.

Personalized greeting: Use the recipient's name to create a personalized connection.

Clear and concise message: Use short paragraphs and bullet points to convey your message in a clear and concise way. Keep in mind that most people scan emails rather than reading them in full, so make sure your key points stand out.

Call-to-action: Clearly state the action you want the recipient to take and make it easy for them to do so. This could be clicking on a link, filling out a form, or simply replying to the email.

By following these best practices, you can create an effective email that engages your audience and drives action.

[Kartikt11]

I think a succesful layout for a high performing emails should be crafted in AIDA seqeuence, as the email should go in the format of inverted pyramid of AIDA to gain the attetion, holding the the interest and persuading the reader to take action as suggested in the email.

[ALewis13]

You should start by knowing the goal of the email, the audience segment, and what is valuable to that segment.

From there be sure to have a catchy, creative title that is relative to the email copy. 

Then treat the preview text like a sneak peak.  Write powerful copy that captivates the reader, lets the reader know either that you understand their painpoints, can educate them, are a qualified expert, offer the solution they are looking for, or appreciative of the current customer and want them to join your membership program for continued benefits. This is dependent upon  where you are with your funnel. The copy shouldn't be too long and show white space inbetween . Bold some keywords for emphasis. Also you should have images within that support the copy and your goal. When the reader clicks they should be directed to a landing page that provides more information/sign up page/ download page that is about the exact topic in your email. 

[mcawley]

Lay out introduce yourself and the product than move to detailed about your product than go into detail about your product team enter some customers for reference.
bit.ly/3X2HPKs
Michael

[AVokes0]

Keep the email simple, to the point, and have a purpose and/or goal.

[Shubham2001]

Write with clarity, with purpose & with primary goal

[ErickRezende]

The CTA should direct to the goal.