Email Marketing

Champion
HubSpot Employee
HubSpot Employee

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

 

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

1,146 Replies 1,146
oneeb_alvi
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for high performing email has a creative and personalized subject line. Keep it sweet and short. 

0 Upvotes
Steph_HIKMKT
Participant

In your opinion, what's a successful layout for a high-performing email?

I believe that a successful layout for a high-performing email must have the following:

-Compelling subject line that will entice the prospects to open your email

-Preview texts that will give them an appetizer of what they can expect from the email

-A short and informative yet engaging content 

-Visually striking graphics that have a good copy 

-CTA that will give them the drive to take the next step

0 Upvotes
ACHAWE
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high performing email should have the following;

1. A creative and personalized subject line. Keep it sweet and short

2. A valuable preview text

3. An email copy that's clear, valuable and with a primary goal

4. A CTA that drives readers to a desired action. Stick to one CTA towards the desired goal

0 Upvotes
patrick-a24
Participant

In your opinion, what's a successful layout for a high-performing email?

A successul layout for a high-performing email is a layout where the brand image/logo is identifiable, the email is personalized (not just with personalization tokens), and has a strong CTA

0 Upvotes
abderrahmanet
Member

In your opinion, what's a successful layout for a high-performing email?

A unique and inventive subject line and email preview text will encourage recipients to open the message.

0 Upvotes
BlessedAF
Member

In your opinion, what's a successful layout for a high-performing email?

A personalized and creative subject line and preview text that will make contacts open and click email send

Effective email copy that is clear, purposeful and has a primary goal

CTA that drives contact to take desired action

 

0 Upvotes
MSmith01
Member

In your opinion, what's a successful layout for a high-performing email?

the email needs to start with a tempting subject line and the preview text should be like a sneak peek into the email. Next, use personalisation with the name and keep a clear and concise email leading them towards your goal of the email and CTA 

0 Upvotes
DubemEric
Contributor

In your opinion, what's a successful layout for a high-performing email?

Attention-grabbing subject line: A short, catchy subject line that accurately conveys the purpose of the email and entices the recipient to open it.

Personalized greeting: Use the recipient's name to create a personalized connection.

Clear and concise message: Use short paragraphs and bullet points to convey your message in a clear and concise way. Keep in mind that most people scan emails rather than reading them in full, so make sure your key points stand out.

Call-to-action: Clearly state the action you want the recipient to take and make it easy for them to do so. This could be clicking on a link, filling out a form, or simply replying to the email.

 

By following these best practices, you can create an effective email that engages your audience and drives action.

Kartikt11
Member

In your opinion, what's a successful layout for a high-performing email?

I think a succesful layout for a high performing emails should be crafted in AIDA seqeuence, as the email should go in the format of inverted pyramid of AIDA to gain the attetion, holding the the interest and persuading the reader to take action as suggested in the email.

ALewis13
Participant

In your opinion, what's a successful layout for a high-performing email?

You should start by knowing the goal of the email, the audience segment, and what is valuable to that segment.

 

From there be sure to have a catchy, creative title that is relative to the email copy. 

Then treat the preview text like a sneak peak.  Write powerful copy that captivates the reader, lets the reader know either that you understand their painpoints, can educate them, are a qualified expert, offer the solution they are looking for, or appreciative of the current customer and want them to join your membership program for continued benefits. This is dependent upon  where you are with your funnel. The copy shouldn't be too long and show white space inbetween . Bold some keywords for emphasis. Also you should have images within that support the copy and your goal. When the reader clicks they should be directed to a landing page that provides more information/sign up page/ download page that is about the exact topic in your email. 

mcawley
Contributor

In your opinion, what's a successful layout for a high-performing email?

Lay out introduce yourself and the product than move to detailed about your product than go into detail about your product team enter some customers for reference.
bit.ly/3X2HPKs
Michael
AVokes0
Member

In your opinion, what's a successful layout for a high-performing email?

Keep the email simple, to the point, and have a purpose and/or goal.

0 Upvotes
Shubham2001
Member

In your opinion, what's a successful layout for a high-performing email?

Write with clarity, with purpose & with primary goal

 

0 Upvotes
ErickRezende
Participant

In your opinion, what's a successful layout for a high-performing email?

The CTA should direct to the goal.

0 Upvotes
SGazbare
Participant

In your opinion, what's a successful layout for a high-performing email?

A high performing email needs to be writtten with a goal in mind reason being what is the purpose of the email. 

 

The email format needs to have a To and From address . Secondly a Subject line which will provide the receiver in a glance what is the email about. Thirdly the email needs to have a proper body with describing the matter. It will also have a picture so that the viewer gets a quick idea what the email is about. For example if the purpose of the email is of a new gadget being lauched in the market a picture of the gadget makes sence. Lastly the email needs to have a proper footer with the name and designation and company name of the sender. 

irfangul
Participant

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high-performing email should be visually appealing, easy to scan, and focused on a clear message or call-to-action (CTA).

 

The layout should start with a strong subject line that captures the recipient's attention and entices them to open the email. The opening should be engaging and compelling, with a clear value proposition conveying the benefits of the product or service.

 

The email should also have a clear and prominent CTA that directs the recipient to take a specific action, such as making a purchase, signing up for a newsletter, or visiting a website. The CTA should be prominently placed and visually distinct from the rest of the content so that it is easily noticeable and easy to click.

 

In terms of design, the layout should be visually appealing and easy to read, with a clear hierarchy of information and a balanced use of images and text. The email should also be optimized for mobile devices since many recipients will be reading emails on their smartphones.

 

In general, a successful email layout should be focused on a clear message, with a prominent CTA that directs the recipient to the desired goal, whether it is to make a purchase or take some other action.

MedAbbadi
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high-performing email would include a catchy subject line that makes the contact curious, followed by a preview text that does not surpass 50 characters. It is important to create trust by having the name of the sender included and by sending the emails with a company email. It is also important to take into account the buyer persona and at what stage in the buyer journey the contact is, because the content has to be adapted accordingly to that stage. The most important thing in a high-performing email however is the CTA that drives the contact from the inbox to whatever phase you want them to reach.

MChiwetalu
Member

In your opinion, what's a successful layout for a high-performing email?

A successful marketing template will first have a goal, a good subject line and preview text.The CTA must also be something enticing

0 Upvotes
Hubspot22
Participant

In your opinion, what's a successful layout for a high-performing email?

What is CTA mean???

0 Upvotes
MSmith01
Member

In your opinion, what's a successful layout for a high-performing email?

Call to Action

0 Upvotes
RMateo8
Participant

In your opinion, what's a successful layout for a high-performing email?

thank you so much for this free training course!

0 Upvotes