Email Marketing

Champion
HubSpot Employee
HubSpot Employee

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

 

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

1,063 Replies 1,063
RMateo8
Participant

In your opinion, what's a successful layout for a high-performing email?

thank you so much for this free training course!

0 Upvotes
ARhoda
Member

In your opinion, what's a successful layout for a high-performing email?

A concise goal for each email is important. An engaging subject title too. 

0 Upvotes
jmdiamond76
Contributor

In your opinion, what's a successful layout for a high-performing email?

most importantly, a clear goal.  and a clear navigation to the call to action.

0 Upvotes
MAkramova
Member

In your opinion, what's a successful layout for a high-performing email?

It should contain the following elements like defining the email goal, clear subject line, short email that includes engagement, segmentation of contacts, and clear CTA. 

0 Upvotes
AChrischilles
Member

In your opinion, what's a successful layout for a high-performing email?

As someone who isn't very experienced in email marketing, I am speaking from my own experience receiving marketing emails. 

I think one thing I like to see in the format of an email is the company's logo at the top, with a familiar layout/design that I am used to seeing on their app, social media, website, etc. With spam emails so frequent these days, I usually don't like to click on any links in an email unless I am 100% sure I can trust the source of the email.

Another thing I think makes a high performing email is one where you don't have to scroll very much. Sometimes we get too creative or try to include too much info where we either distract from our call to action, or we burry it. Emails need to be quick and straight to the point. I want an email to accomplish one goal for me, not give me so many options.

In this lesson, I wasn't familiar with different email layouts/templates. I didn't fully realize you could have different columns. I think that since a lot of users are looking at emails on a phone, emails should stick to one or two columns at most, to help not overwhelm the space of the email.

asadshaheen
Member

In your opinion, what's a successful layout for a high-performing email?

should be readable in under 15 seconds.

AnForero
Member

In your opinion, what's a successful layout for a high-performing email?

The ideal design is to follow and maintain an AIDA model as a structure.

 

  1. Contain a subject line, short and concise. Since many people open the email from their mobile device, then we must generate interest for the client to enter our email.

 

2. Directed personally to the contact, that is humanized, that is, that it goes specifically with the name of the client and not general.

 

3. The text must attract the interest of the client. In this part we must have a call to action.

 

4. The content and information must be direct and to the point of what is meant. The more specific we are in the email, the easier it is for the reader.

0 Upvotes
GreenV10
Contributor

In your opinion, what's a successful layout for a high-performing email?

I think that you should consider the following: 

-Define the email goal. 

- Clear subject line.

- Short email that includes engagement. 

- Segmentation of your contacts. 

- Clear CTA. 

 

 

AVernon7
Member

In your opinion, what's a successful layout for a high-performing email?

The email should be concise and every element should be written with your goal in mind. Subject line to capture the reader is first step to getting them to open and follow-through with your CTA. 

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Joo
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email marketing template focused on driving engagement with your contact to actualized your CTA.

0 Upvotes
TCuervo
Participant

In your opinion, what's a successful layout for a high-performing email?

The cleaner the template the better and the clearner the message the better with a CTA clearly and positioned properly so they can take the appropriate action of  the email.

0 Upvotes
ahmedsohail21
Participant

In your opinion, what's a successful layout for a high-performing email?

The Two themes of High performing emails:-

1. Selecting the right goal.

2. Optimizing each part of your email to drive conversions.

The email should be short, sweet, and appropriate it should show the goal of the senders.

0 Upvotes
SMazivila
Member

In your opinion, what's a successful layout for a high-performing email?

High performing email should be able to target the right person if we takes in mind the ,5 Whys

Who

What

Where

When

Why

And it should also be written in the AIDA model

Caroline_03
Participant

In your opinion, what's a successful layout for a high-performing email?

The successful layout for a high-performing email is selecting the right email and optimizing each part of your email to drive your contacts toward your specific goal to get a high investment in return.

0 Upvotes
IOjo-Thomas
Participant

In your opinion, what's a successful layout for a high-performing email?

Proper and defined segments. 

0 Upvotes
uUgochukwu
Member

In your opinion, what's a successful layout for a high-performing email?

Segmentation is important

mcawley
Contributor

In your opinion, what's a successful layout for a high-performing email?

It's were you established I'm moving description of your products are product looks like you have to put in detail description of your products and what does it doing what you can have offer,
Have a picture what has sold before going description about yourself understanding your needs basically description of the way your product comes from what you put into it and when did the covers same down good for your,

Finalists of description of your products and what is it done for itself maybe sales transactions are picture viral have a good picture in the second opinion,
Have a list of customers who have bought and in detailed on the products more is better but one three ok.
0 Upvotes
DR236200
Member

In your opinion, what's a successful layout for a high-performing email?

Continuing with my BBQ theme, here is an example of a high-performance email from Traeger - makers of pellet grills and a great company. I received the email this morning. 

 

The subject line is clear and simple and attention grabbing. On my phone, the preview text on my iPhone reads: "Stay warm with Trager hot sauces". 

 

Everything you need to know about this email is in the hero image with a easy to read and understand headline and copy with a clear CTA. If you want to continue reading the email below you can, but in this case, I went directly to "Shop hot sauces".

 

Screen Shot 2023-01-26 at 12.53.58 PM.png

Kelly3310
Contributor

In your opinion, what's a successful layout for a high-performing email?

Great example - both here and your earlier post with the BBQ theme!  Thanks for sharing!

0 Upvotes
TPadmananda
Member

In your opinion, what's a successful layout for a high-performing email?

A high performing email should target the right person at the right time with the right content and should be made in the AIDA model and it should also give the 5 why's which are:

who

what

where

when 

why

mcawley
Contributor

In your opinion, what's a successful layout for a high-performing email?

The first sentence and paragraph should be about the product products only and then I sign up for the customer ,
Connect spot would be to attract your customer to your product product custom ing is important because your eyes will tell you whether or not in the first seconds if they like to buy that products all about featured
Badly again about products and customer service which provide a good feedback on your behalf if you are well successful sales
Fourly  I was mentioned the customer maybe a sentences to say about a customer.
0 Upvotes