Email Marketing

Champion
HubSpot Employee
HubSpot Employee

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

 

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

1,063 Replies 1,063
VUzoma
Contributor

In your opinion, what's a successful layout for a high-performing email?

High performing email should be able to target the right person at the right time with the right content because inbound is the happy marrying of context and content, and it should also have the give why's which are

Who

What

Where

When

Why

And it should also be written in the AIDA model

0 Upvotes
AndrewLerch1
Contributor | Elite Partner
Contributor | Elite Partner

In your opinion, what's a successful layout for a high-performing email?

A successful marketing email template has:

-a clear CTA

-an intriguing subject line

-persona-relevant copywriting

-personalization

-attractive imagery/design

0 Upvotes
OObi8
Member

In your opinion, what's a successful layout for a high-performing email?

A high performing email should be able to target the right person at the right time with the right content. AIDA email model can also help to create a high performing email.

AsherKabir
Participant

In your opinion, what's a successful layout for a high-performing email?

To:______________

From:_____________

SUBJECT LINE

Preview Text

Then we can write engaging email copy here with some high quality images with links leading to desired action. 

Call-to-Action 

Social links

MCox6
Member

In your opinion, what's a successful layout for a high-performing email?

Like your resume, keep the information clear and engaging.  Many people may scan and not read.

Skhattak
Participant

In your opinion, what's a successful layout for a high-performing email?

The quote that says that the customers may not be interested in what you do or sell, but the information about why you do or sell may interest them.  

The AIDA copywriting formula can help here.

Personalization helps

And 5 whys that has mentioned in the video lesson

 

 

0 Upvotes
OBola
Member

In your opinion, what's a successful layout for a high-performing email?

Your Sending email should not be from a generic like Admin/info@companyname.com

 

The subject line should stay between 41 -50 words (for the design to be mobile-friendly)

 

Try to include a bit of personalization if possible In the Subject line/preview text.

 

Email content should align with the subject line and preview text and the layout should be user-friendly with the right tone.

 

 

ShRahimoghli
Participant

In your opinion, what's a successful layout for a high-performing email?

describe what a successful marketing email template looks like.

first, we set the main goal using different ways like the 5ws or the SMART. when the goal is determined, we define who is the receiver exactly and what's the stage of the person in our marketing funnel. we determine the sender's email address as well as the receiver's.
after that, we write down the subline and the preview text. the shorter the better!
we start writing the email copy with clarity, purpose, and the primary goal in mind. while writing the copy we should pay attention to the tone to be right for the occasion. it is preferred to attach an engaging relevant image to the email also.

This is it. hopefully, we are done!

mcawley
Contributor

In your opinion, what's a successful layout for a high-performing email?

Happy formance take your time spend your time to get to know the person and give great quality feedback to the customer and yourself
0 Upvotes
Alegra
Contributor

In your opinion, what's a successful layout for a high-performing email?

HubSpot Academy recommends the following components for a high-performance email layout:

  • An eye-catching topic
  • Short paragraphs
  • Bullet points
  • Right tone
  • White space
  • Call-to-action (CTA)

It's essential to stick to one CTA. Concerning the CTA, three questions can be helpful:

  • What do I want the reader to do?

  • Why should they do it?

  • How will they know to do it?

 

I agree with all of those points. I'm swamped attending university, studying Digital Marketing here, and working long hours as a musician and singer. I delete emails with extended content and no white space.

Best,

I hope you have a pleasant day.

Alegra

LJatau
Member

In your opinion, what's a successful layout for a high-performing email?

- A catchy and attractive subject line.

- Salutation and address the contacts appropriately.

- Beautiful introductory in the first line.

- Making use of short and detailed messages.

- Use bullet points.

- Avoid too many exclamations.

- Your email should carry the right tone all through.

DYoung24
Member

In your opinion, what's a successful layout for a high-performing email?

D07A4741-F104-41A9-B4C5-3E87BB1BDA53.jpeg

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 Air BnB is an excellent example company that produces successful, high performing email layouts. It is inclusive of everyone of all ages, genders and nationalities because who WOULDNT enjoy a destination vacation and or get away rental dwelling? Kudos to them for their target market strategies!!

0 Upvotes
PawanBhagat
Participant

In your opinion, what's a successful layout for a high-performing email?

A successful high performance email for me look like the below:

 

After having drawn the OBJECTIVE of the email -

1. Salutation of the addressor & the addressee

2. A crisp SUBJECT LINE to draw attention - can be quirky

3. Follow by the recipients FIRST NAME

4. An 2 LINER INTRO of what the email has

5. A very AESTHETIC IMAGE of the product or service

6. FollOwed by a BRIEF DESCRIPTION of the PRODUCT/SERVICE on offer

7. DISCOUNT CODE if any

8. Ending with the goal for the user with the CTA 

Kartz
Member

In your opinion, what's a successful layout for a high-performing email?

A successful high performing email should have the below characteristics:

  • Subject line that is catchy and evokes curiosity.
  • Preview text that goes with your subject line and goal of the email.
  • Highlight Headers.
  • Give enough spaces and avoid long paragraphs.
  • Use bullet points.
  • Make sure your email is mobile friendly and not too long.
  • Use the same font for the entire email.
  • Put up a relevant image.
  • And finally a goal specific CTA.
TCNaidoo
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email campaign is clear ; consice; does not have too much written content; includes images 
In addition; it needs to have a great Subject Line that grabs the users attention ; invities them to open the mail and lastly a successful campaign interacts and gives the reader an opportunity to engage with clear CTA's

MarshubDC
Member

In your opinion, what's a successful layout for a high-performing email?

Subject Line

Preview

Hook

Body

CTA

0 Upvotes
Aslam_Basha
Member

In your opinion, what's a successful layout for a high-performing email?

Want to Create a high performing Email ?

 

Follow these Pro tips !

 

* Catchy Subject line

Highlight the Headers

Use Bullet Points

* Give Space to White spaces

* Use a releavent Image

* Finally CTA mate!

 

 

MRAJAONAH
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email marketing is an email that grabs attention.
How ?
The title should be catchy and offer a solution.
The body should be spaced out and easy to read with an image and a CTA

TGoon74
Member

In your opinion, what's a successful layout for a high-performing email?

A high-performing email should have a goal and objective in mind. The subject line should be personalized and attention-grabbing. The body text should be short and to the point that is relevant to the reader and will entice them to read more and click on the CTA.

BBACHIRI
Member

In your opinion, what's a successful layout for a high-performing email?

-Write straightforward subject lines, keep the email copy short, avoid introducing too many ideas together, end with an effective call-to-action, adopt the right contact approach.

IUpton6
Participant

In your opinion, what's a successful layout for a high-performing email?

At Propchain the lowest-performing emails were our weekly newsletters. To address this problem we analyzed who was actually opening and reading the emails and only started sending the emails to these people. In addition, we began sending emails to groups of people who actually specifically asked for a certain kind of content.