Jul 11, 20214:12 PM - edited Aug 12, 20218:57 AM
HubSpot Employee
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.
Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.
In your opinion, what's a successful layout for a high-performing email?
The most successful layout for a high-performing email is an email with a clear goal and an optimized email for conversations.
When setting a goal, use the 5 whys to narrow down the goal: who, what, when, where, and why.
Who: use segmentation, so you know who you are taking to and where they are in the buyer journey.
What: what is it that you want them to do
When: when is the most relevant time to send the email
Where: where is the read looking at the email? (mostly on mobile devices, 48% on mobile and 41% on iPhone.)
Additionally, for best optimization, we want more opens and clicks.
For better opens, focus on the subject line, the Sender, and the preview text. Remember your "why" have all parts connected to why you're sending the email in the first place.
For better clicks, don't make the reader work too hard.
Have short paragraphs, bulleted text, and bold headlines.
In your opinion, what's a successful layout for a high-performing email?
-Write straightforward subject lines, keep the email copy short, avoid introducing too many ideas together, end with an effective call-to-action, adopt the right contact approach.
In your opinion, what's a successful layout for a high-performing email?
1. Attractive subject line that does not have spam triggers.2. Personalized and interesting preview text. 3. Value preposition that sparks desire of your product or what you are offering (this should be good copy). 4. A clear call to action that will convert.
A hierarchy should be followed as it leads the reader to the call to action or desired outcome.
In your opinion, what's a successful layout for a high-performing email?
Clear, organized, and beautifully designed, that knows how and where to use photographs, videos, gifs, and different text formats to give even more clarity and relevancy to the message we want to convey. Not too long and tedious but containing all the necessary elements to inform and motivate the reader to take action.
Preview text which connects with the subject line and gives readers a peep into the body of the email.
Email body with short sentences and paragraphs, personalization (by inserting first names, writing email copy which that segment of audience can relate to).
Images, GIFs, and emojis (as appropriate) to make take the emai for bland to attention-grabbing.
Call-to-action that drives readers to take a specific action.
In your opinion, what's a successful layout for a high-performing email?
An excellent email template has an interesting subject line that is readable, a sender profile with a clear purpose, an eye-catching preheader, and a message that is easy to understand. A well-designed email should also have a simple layout with one main CTA.
In your opinion, what's a successful layout for a high-performing email?
A successful email template includes a relevant and well-written subject line, a strategic sender profile, a useful and attractive preheader, along with an easily digestable message and clean layout with a single, direct CTA.
In your opinion, what's a successful layout for a high-performing email?
Depends on several factors, but also on market. I use as much as possible personalization in Subject and Preheader, but also in body of email. Emojis also can be a good trigger. Some CTA are holding emoji for present like Valentine's Day.
Sometimes one CTA is enough but sometimes more is appropriate (for Sport betting) linked to specific web pages or blog. Animated gif if possible unstead still image.
In your opinion, what's a successful layout for a high-performing email?
Depends on several factors, but also on market. I use as much as possible personalization in Subject and Preheader, but also in body of email. Emojis also can be a good trigger. Some CTA are holding emoji for present like Valentine's Day. Sometimes one CTA is enough but sometimes more is appropriate (for Sport betting) linked to specific web pages or blog. Animated gif if possible unstead still image. Halloween example: Subject and PreheaderMobile version with animated gif.Desktop version animated gif.