Email Marketing

Champion
HubSpot Employee
HubSpot Employee

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

 

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

1,223 Replies 1,223
LHernandez93
Member

In your opinion, what's a successful layout for a high-performing email?

The 5 why's, short catchy wordings, and eye catchy graphic designs related with buisness.

CrystalC
Participant

In your opinion, what's a successful layout for a high-performing email?

The most successful layout for a high-performing email is an email with a clear goal and an optimized email for conversations. 

 

When setting a goal, use the 5 whys to narrow down the goal: who, what, when, where, and why. 

Who: use segmentation, so you know who you are taking to and where they are in the buyer journey.

What: what is it that you want them to do

When: when is the most relevant time to send the email

Where: where is the read looking at the email? (mostly on mobile devices, 48% on mobile and 41% on iPhone.)

 

Additionally, for best optimization, we want more opens and clicks. 

 

For better opens, focus on the subject line, the Sender, and the preview text. Remember your "why" have all parts connected to why you're sending the email in the first place. 

 

For better clicks, don't make the reader work too hard. 

Have short paragraphs, bulleted text, and bold headlines. 

Check spelling and have a clear CTA.

jranido
Member

In your opinion, what's a successful layout for a high-performing email?

-Write straightforward subject lines, keep the email copy short, avoid introducing too many ideas together, end with an effective call-to-action, adopt the right contact approach.

0 Upvotes
AIbrahimShuaibu
Contributor

In your opinion, what's a successful layout for a high-performing email?

A successful email marketing template should entail;

  • Subject Line- which is clear and states the purpose of sending the email. 
  • Preview Text - which years the content of the email and pique interest the reader.
  • Body - which is brief, personalized, and provides value to the reader. 
  • CTA - clearly tells the reader the next action to take. 
RPhukuile
Participant

In your opinion, what's a successful layout for a high-performing email?

1. Attractive subject line that does not have spam triggers.2. Personalized and interesting preview text. 3. Value preposition that sparks desire of your product or what you are offering (this should be good copy). 4. A clear call to action that will convert. 

A hierarchy should be followed as it leads the reader to the call to action or desired outcome.

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Example from https://www.redbubble.com/people/ArtbyRicks/shop?asc=u

0 Upvotes
AComas
Participant

In your opinion, what's a successful layout for a high-performing email?

Clear, organized, and beautifully designed, that knows how and where to use photographs, videos, gifs, and different text formats to give even more clarity and relevancy to the message we want to convey. Not too long and tedious but containing all the necessary elements to inform and motivate the reader to take action.

0 Upvotes
Rjs
Member

In your opinion, what's a successful layout for a high-performing email?

Clear, Precise, and Straight to the point subject line.

Short - but catchy copy.

Follows the AIDA format

Engaging content/Graphics

0 Upvotes
EKarageorgou
Member

In your opinion, what's a successful layout for a high-performing email?

In your opinion, what's a successful layout for a high-performing email?

  1. A non extented Subject line but comprenhesive
  2. Email and the name of the sender
  3. Email and the name of the recepient
  4. Short lines of a preview text that informs the reader for what the e-mail is talking about
  5. The main text of the email
  6. Images or videos
  7. Call to action  ( complete a contact form- subscribe-follow a link - complete a purchase)
  8. Regards- Thank you
0 Upvotes
PKumar2
Member

In your opinion, what's a successful layout for a high-performing email?

  1. A non extented Subject line but comprenhesive
  2. Short lines of a preview text that informs the reader for what the e-mail is talking about
  3. The main text of the email
  4. Images or videos
  5. Call to action  ( complete a contact form- subscribe-follow a link - complete a purchase)
0 Upvotes
MHanna5
Member

In your opinion, what's a successful layout for a high-performing email?

attractive wording good colour use accessible layout clear concise message easily navigaagted 

Dvaghasiya
Member

In your opinion, what's a successful layout for a high-performing email?

The subject line must be eye-catching and keep the email short and sweet. Keep the email up to the point.

0 Upvotes
AP49
Member

In your opinion, what's a successful layout for a high-performing email?

short catchy wordings and eye catchy  graphic designs related with buisness 

 

0 Upvotes
AKaur577
Member

In your opinion, what's a successful layout for a high-performing email?

Short with some graphics and depends on market

0 Upvotes
BOlabayo
Participant

In your opinion, what's a successful layout for a high-performing email?

First things first, there should be a goal for sending a marketing email. This will inform the structure of the email. 

That said, a successful marketing email layout will have the following:

  • Short, catchy subject line that doesn't contain spam trigger words
  • Real-person sender with their email bearing the company name e.g. dianastevens@hubspot.com
  • Preview text which connects with the subject line and gives readers a peep into the body of the email.
  • Email body with short sentences and paragraphs, personalization (by inserting first names, writing email copy which that segment of audience can relate to).
  • Images, GIFs, and emojis (as appropriate) to make take the emai for bland to attention-grabbing.
  • Call-to-action that drives readers to take a specific action.
CHenderson1
Member

In your opinion, what's a successful layout for a high-performing email?

An excellent email template has an interesting subject line that is readable, a sender profile with a clear purpose, an eye-catching preheader, and a message that is easy to understand. A well-designed email should also have a simple layout with one main CTA.

0 Upvotes
substate
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email template includes a relevant and well-written subject line, a strategic sender profile, a useful and attractive preheader, along with an easily digestable message and clean layout with a single, direct CTA. 

0 Upvotes
soyrixi
Member

In your opinion, what's a successful layout for a high-performing email?

i have no idea for answer this

0 Upvotes
OSundayKayode
Member

In your opinion, what's a successful layout for a high-performing email?

Depends on several factors, but also on market. I use as much as possible personalization in Subject and Preheader, but also in body of email. Emojis also can be a good trigger. Some CTA are holding emoji for present like Valentine's Day.

Sometimes one CTA is enough but sometimes more is appropriate (for Sport betting) linked to specific web pages or blog. Animated gif if possible unstead still image.

0 Upvotes
CLorin
Participant

In your opinion, what's a successful layout for a high-performing email?

Depends on several factors, but also on market. I use as much as possible personalization in Subject and Preheader, but also in body of email. Emojis also can be a good trigger. Some CTA are holding emoji for present like Valentine's Day.
Sometimes one CTA is enough but sometimes more is appropriate (for Sport betting) linked to specific web pages or blog. Animated gif if possible unstead still image. Halloween example: Subject and PreheaderSubject and PreheaderMobile version with animated gif.Mobile version with animated gif.Desktop version animated gif.Desktop version animated gif.

0 Upvotes
Somto
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high-performing email should include:

1. Subject line.

2. Non-generic email address.

3. Preview Text.

4. Body.

5. Image.

6. Call to Action.

7. Footer.

0 Upvotes
AKhan20
Member | Platinum Partner
Member | Platinum Partner

In your opinion, what's a successful layout for a high-performing email?

Short and sweet I believe

0 Upvotes