In your opinion, what's a successful layout for a high-performing email?

[Champion]

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

[HBoamah]

A successful email template has the sender name, subject line which should be kept as short as possible, preview text which should be deduced from the body of the email, the body of the email, a call to action, image and footer.

[MBracken]

Relevant, short and eye-catching subject line. Simple one column layout with some attention grabbing images and conversational copy, with a CTA above the fold.

[Khakasa]

A high-performing e-mail should have an eye-catching title/subject, have a good design and structure (from/to, body with related images and links, conclusion & CTA). It also must be proofread at all times.  

[RBoyd0]

a successful email layout should include the following (effectively). it should define the goal, subject, copy, footer and what image to use.

- to whom it concerns and a from who. the "from" should have a personal feel and not a robotic "info@"

- the subject should be short, sweet and effective. 

- the preview should describe the value accurately 

- the copy should convert the value and make it appear as something desirable, while also containing good grammar and the most appropriate tone.

- CTA's that have a specific duty and should be hyperfocused on benefitting either me or the consumer. this focuses on what i want the reader to do, why they should want to do it and how they will do it

[mercybliss]

A successful email template should contain the sender's name,recipient's name,the subject line,the preview text,the body of the email and lastly the call to action which would lead to reaching the set goal.

[MLennon32]

A simple yet intriguing subject line, preview text (or a secondary subject line) that corresponds to the subject line, well-written copy, and eye-catching images of your products or services that will all combine to get the customer to click.

[LShi]

Describe what a successful marketing email template looks like.

Setting a clear goal is the key to your high-performance emails. Who are the readers of your emails? And What content do you want to provide for your audiences? It is food for thought.

To engage your readers in the conversation. It is a good idea to insert images into your emails or do some personalization in the subject line, which helps you attract people's attention and motivate them to click your emails. 

To build trust in your emails and make your readers loyal to your brand.

[Chunhui_0131]

A high-performance e-mail should have an attractive title, concise and understandable content and footnotes, and a sense of design layout.

[MSamson]

Definitely a SUPER personalized email to cut through the noise. I'm also a fan of well used GIFs in email.

[AdolfoTo]

Start with the creative or bamboozling subject line; An offer or Pain Point

Next, write your copy with some purpose and you must be able to present a solution to what your email copy is pointing at.

End your email with the best CTA; a quoatation, powerful tagline or some exciting offer for the customer and attach brand's logo and image or some free samples of the offer.

[AlixJouan]

In my opinion the organization of the email is very important, creating a clear email (without useless information) and with a clear target of what is the purpose for the readers

[ArunKS]

catchy subject line

personalised preview text if possible

minimalistic design which is easy for eye

nowdays test your email in darkmode too. which most of the people are using now so whiich will be a deciding  factor

high quality image but keep in mind that it should be fast to load. if an image takes long time to load, there is a chance that the person who opened the mail wont want to wait till the image to load he may close the mail.

[NChawale]

For a high performing email,

The strong subject line

Personalization

Previous text

[Enanga]

Strong Subject line

Relevant preview text

Personalization if possible

High Quality photos (if deemed necessary)

Clear, relevant and concise copy

footer with unsubscribe link

[Lakia_Marie]

A successful marketing email template has 

Strong Subject line

Relevant preview text

Personalization if needed

High Quality photos (if needed)

Clear, relevant and concise copy

1 relevant CTA

footer with unsubscribe link

[APanicker1]

A high performing email should start with a personalised but still professional subject line followed by a captivating preview text that makes the contact open the email and read it. 

Also the body of the email should support the subject line . The email should end with an appropriate CTA so that the contact finds it easy to take decision to subscribe or take a decision as per needed.

[Kia]

A high performing email is an optimized email. With an eye-catching preview that attracts the interest and curiosity of prospect clients/leads. With a concise content and easy to read layout with images (if appropriate) and a call to action. A well

-structured email that is sent to the right segment of audiences. 

[Lane_Teñoso]

To put it simply, I think that a successful layout for a performing email must have a one specific goal and it must also be optimize to drive leads and turn into customers.

[GIdoko]

A successful layout for a high performing Email involves an email that has a captivating subject line, with a preview text that makes your audience open the mail

• A mail with Images or videos that align with the goal of the mail or the subject line of the emails
• The email content must be clear and easy to comprehend
• Lastly with a CTA that cements the purpose of sending the mail, but a CTA that is achievable.

   Here's a link to access the full content of the email I wrote

https://mailchi.mp/32c1f5d3c67d/what-fruit-would-you-be-if-you-were-to-choose

[PhúcCao]

Tôi nghĩ, sau tất cả những suy nghĩ về mục tiêu và dòng tiêu đề cho mục tiêu mở email của bạn, sẽ hiệu quả hơn nếu có dòng đầu tiên cá nhân. Nó sẽ giống như một bằng chứng cho thấy dòng tiêu đề không chỉ là lời dụ dỗ. Bạn sẽ có một số liên lạc có giá trị, hãy tin tôi

[Paul_M]

I subscribed to "The daily Upside" and they send me free emails of most important and engaging stories in business. 

I read alot of their emails and i believe their emails are high performing for the follwoing reasons;

Subject line - Brief and witty. they have a good understanding of who their desired persona is and know how to capture their attention with a relatable subject line.

Content- the tone of the email is conversational, human like and it contains alot of valuable and informative business insights. The conversational tone is also witty and at times hilarious which makes the large chunk of the content easier to read through and digest.

CTA - the emails have CTAs embedded in the conversation which subtly direct the reader to their desired goal of "driving subsritptions for partner sponsors" The CTA doesnt come off as intruding but rather more of a "by the way, here is this offer!"