Jul 11, 20214:12 PM - edited Aug 12, 20218:57 AM
HubSpot Employee
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.
Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.
In your opinion, what's a successful layout for a high-performing email?
High-Performance Email comes at an intersection of
1. Audience Segment
2. Relevant Content 3. Right Time
Steps
1. Set a Goal for the all and this specific email. ( Should be one single goal)
2. Write a copy that drives the user towards that goal
3. CTA to drive towards conversion
4. Measure & Optimise
Levers for Optimisation
1. Open Rate
2. CTA Conversion Rate
Best Practices
- START WITH WHY : Readers should have a value addition when recieving your email.
- RELEVANCE : Ensure content is relevant to the user based on User life cycle (which stage of the journey they are on), want to recieve the email in the first place (content should have value).
- TRUST : Ensure your email is trustworthy with low spam (only relevant audience) and a strong senders name (either official or a persons name)
- DEVICE CONSCIOUS : Most people will read on mobile, so design accordingly
- PERSONALISED : Try personalising where relevant with things like user names, their interest, the actions they performed, a tone relevant to your audience segment.
In your opinion, what's a successful layout for a high-performing email?
Here are some tips for creating a high-performing email layout:
1) Use a large font size and ample spacing between lines to make the text easy to read. 2) Place the most important information at the top of the email, as people are more likely to read it first. 3) Use a clear and concise headline to summarize the message. 4) Organize the content into easily scannable sections. 5) Make sure all links and buttons are easy to find and click. 6) Use images and videos sparingly, as they can slow down loading times.
In your opinion, what's a successful layout for a high-performing email?
A high-performing email must have a couple of things, in order for the sender to achieve the goal they have set for pushing the email. Great copy is necessary for an email. Just as much value as high resolution images and design add, the copy is where the value will be conveyed to the receiver of the content. By personalizing such emails to the different segments of consumers that are on the receiving end, and sending from a more personal account (rather than a basic company "donotreply" or "info" email), you are humanizing the content, and making the consumer feel more engaged, and willing to interact with another human.
In your opinion, what's a successful layout for a high-performing email?
A high-performing email comes down to how well it is executed and if the potential or current customer's needs in whichever stage they are in are fulfilled.
In your opinion, what's a successful layout for a high-performing email?
A high-performing email comes down to how it is executed. It should be included with a very professional but engaging subject line - don't bore your reader, get to the point and pull them.
Using the components of where, why, when, what, and who, I see a high performing will all depend on your body of the email, introduction and call to action is written and if it keeps your reader engaged.
In your opinion, what's a successful layout for a high-performing email?
A successful layout for a high-performing email has a subject line that is both relevant to the information contained in the email body, and concise so that the entire text is displayed to the recipient. Conciseness is important throughout the message and especially in the body of the text. The reader should quickly understand why they are receiving this email and how this can make their life easier. The reader needs to be drawn into a CTA where they can decide on what to do next (respond, unsubscribe, etc.).
In your opinion, what's a successful layout for a high-performing email?
This involves knowing and setting the right goal of the email and ensuring every other aspect or part of the email is centered or is in conversion to the goal
In your opinion, what's a successful layout for a high-performing email?
In your opinion, what's a successful layout for a high performing email?
It involves selecting the right goal and optimizing each part of your email to drive conversation.
Knowing the five whys which are who(relevance), what(what do you want your contact to do with the email), when(when will this content be most valuable to them), where(where your contacts will be needing them which turns out that 48% of emails are opened on a smart phone), why(what is the desired outcome).
In your opinion, what's a successful layout for a high-performing email?
A successful layout for a high-performing email has a subject line that is both relevant to the information contained in the email body, and concise so that the entire text is displayed to the recipient. Conciseness is important throughout the message and especially in the body of the text. The reader should quickly understand why they are receiving this email and how this can make their life easier. The reader needs to be drawn into a CTA where they can decide on what to do next (respond, unsubscribe, etc.).
In your opinion, what's a successful layout for a high-performing email?
In my opinion, a successful marketing email template looks like having a clear, consise and engaging headline, an easy-to-read and digestable body/copy, and easy to navigate a CTA at the end of your email.
In your opinion, what's a successful layout for a high-performing email?
clear template , concise wording with clear meaning and completing expectations of buyer or reciever.following AIDA and proper connection between content and context
In your opinion, what's a successful layout for a high-performing email?
A successful email copy offers something of value to its audience. It successfully captures their attention. It elevates the interest by giving valuable and relevant content in an attractive way. Finally, it pushes them to take action.
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