Email Marketing

Champion
HubSpot Employee
HubSpot Employee

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

 

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

1,072 Replies 1,072
GRathod
Participant

In your opinion, what's a successful layout for a high-performing email?

Yays:
-Attractive, short subject line
-Trustable sender email address

-Preview text highlights the best part of the email

-Neatly spaced and structured email body

-Brevity

-Graphic complementing the body 

-Tastefully prominent CTA toward the tail-end or wherever they aptly fit
-1 Subject & CTA per Email
-Proofread copy


Nays:

-Spammy and/or lengthy subject lines promising discounts or freebies

-Impersonal send (donotreply) or clearly bot-sent

-Overcrowded email body

-Anachronistic CTAs

-Flashy CTA buttons

-Graphics overload

-Business-like font type

-Typos, unsavory slang, jargon

HemaLatha
Member

In your opinion, what's a successful layout for a high-performing email?

A successful Layout should have the follow:
1. Know your five whys of creating an 
email ·

2. Set a smart goal for your email ·

3. Write a great subject line ·

4. Avoid non-human words

Amrez
Member

In your opinion, what's a successful layout for a high-performing email?

hm

DWright2
Participant

In your opinion, what's a successful layout for a high-performing email?

A high-performing email comes down to how well it is executed and if the potential or current customer's needs in whichever stage they are in are fulfilled. 

0 Upvotes
leahneave
Member

In your opinion, what's a successful layout for a high-performing email?

A high-performing email comes down to how it is executed. It should be included with a very professional but engaging subject line - don't bore your reader, get to the point and pull them. 

 

Using the components of where, why, when, what, and who, I see a high performing will all depend on your body of the email, introduction and call to action is written and if it keeps your reader engaged. 

0 Upvotes
UEzeZeechenna
Participant

In your opinion, what's a successful layout for a high-performing email?

A high performing email should understand the customer's person and needs.

0 Upvotes
lucaloreto
Participant

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high-performing email has a subject line that is both relevant to the information contained in the email body, and concise so that the entire text is displayed to the recipient. Conciseness is important throughout the message and especially in the body of the text. The reader should quickly understand why they are receiving this email and how this can make their life easier. The reader needs to be drawn into a CTA where they can decide on what to do next (respond, unsubscribe, etc.). 

Okechukwuchisom
Participant

In your opinion, what's a successful layout for a high-performing email?

This involves knowing and setting the right goal of the email and ensuring every other aspect or part of the email is centered or is in conversion to the goal

0 Upvotes
Eogunmade
Member

In your opinion, what's a successful layout for a high-performing email?

In your opinion, what's a successful layout for a high performing email?

  

It involves selecting the right goal and optimizing each part of your email to drive conversation.

Knowing the five whys which are who(relevance), what(what do you want your contact to do with the email), when(when will this content be most valuable to them), where(where your contacts will be needing them which turns out that 48% of emails are opened on a smart phone), why(what is the desired outcome).

 

RohanP
Member

In your opinion, what's a successful layout for a high-performing email?

I think the email should be focussed on what the customer desire rather than datail product.

 

DJensen9ಠ_ಠ
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high-performing email has a subject line that is both relevant to the information contained in the email body, and concise so that the entire text is displayed to the recipient. Conciseness is important throughout the message and especially in the body of the text. The reader should quickly understand why they are receiving this email and how this can make their life easier. The reader needs to be drawn into a CTA where they can decide on what to do next (respond, unsubscribe, etc.). 

JAngulo3
Member

In your opinion, what's a successful layout for a high-performing email?

Clear template, valid recipient, appealing subject line, and strong body content.

0 Upvotes
YMaharaj
Member

In your opinion, what's a successful layout for a high-performing email?

In my opinion, a successful marketing email template looks like having a clear, consise and engaging headline, an easy-to-read and digestable body/copy, and easy to navigate a CTA at the end of your email.

0 Upvotes
BBhangu
Member

In your opinion, what's a successful layout for a high-performing email?

clear template , concise wording with clear meaning and completing expectations of buyer or reciever.following AIDA and proper connection between content and context

0 Upvotes
ADhuri
Participant

In your opinion, what's a successful layout for a high-performing email?

Also, email subject line is very important 

0 Upvotes
Saeed_niazi
Participant

In your opinion, what's a successful layout for a high-performing email?

A successfull email consist of following.

A valid reciepant

A strong subject line as Goal of email

Body of email 

And in the end some crisp lines to show your business intentions.

0 Upvotes
PAVANKUMAR
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email copy offers something of value to its audience. It successfully captures their attention. It elevates the interest by giving valuable and relevant content in an attractive way. Finally, it pushes them to take action. 

0 Upvotes
WennyAiyan
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email is an email which customised and speak straigh to the recipient. For example, a personalised email with recipient company or name, and good subject line and preview text to attract them to open, great visual, avoid typo and something that optimised to mobile view. 

0 Upvotes
VKarunaratne
Contributor

In your opinion, what's a successful layout for a high-performing email?

A good strength email should have a character score between 41-50 and the body of the email content must be relevant to the topic. Also, a clear CTA must be there to achieve a good email template. 

0 Upvotes
Jayziel
Participant

In your opinion, what's a successful layout for a high-performing email?

A successful high-performing email must look creative and exciting to the reader.

0 Upvotes
Fawaz
Member

In your opinion, what's a successful layout for a high-performing email?

I think any form of email that achieves the two key actions: Open and Click.

0 Upvotes