Email Marketing

Champion
HubSpot Employee
HubSpot Employee

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

 

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

1,293 Replies 1,293
NENGI
Participant

In your opinion, what's a successful layout for a high-performing email?

Creating a high performing email:

  • Set a goal for the email .
  • Attract your reader with a great subject line.
  • Be conversational, let the copy be understandable and human like to make the reader comfortable.
  • Answer the 5 why's
  • Consider the content needed for your contacts at their different buyers persona stages .
  • And make sure your constant ad values and leads the reader towards and action that'll benefit both your reader , you and your business.😌
GuillermoLoaiza
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email layout is that one in which we align its content to the goal and grab the attention of the reader until the end. Aspects to consider are:

- Target

- Goal of the content (Educate in X thing) 

- Goal of the message | Desired Conversion (Subscribe to the blog)

- Great copy (Hook, Clarity, Value, Tone, Personalization)

WRollins
Contributor

In your opinion, what's a successful layout for a high-performing email?

  • Headline that immediately grabs their attention
  • Informative and relevant
  • Content that leads to a CTA
0 Upvotes
MZCoaching
Member

In your opinion, what's a successful layout for a high-performing email?

I use an AI to help me craft my emails and then I tweak them for the client. It does a fantastic job with them.

0 Upvotes
lSello
Participant

In your opinion, what's a successful layout for a high-performing email?

Goal you want to archive with this email.

Make sure the email is readable on a smartphone 

Subject:

 

Personalization 

 

Body copy (when you are sending this email)

 

CTA 

 

 

EChaelice
Participant

In your opinion, what's a successful layout for a high-performing email?

A successful email should have the right components from the goal to the addresses into the personalization and titles, with contents and high-resolution images, and a well-defined CTA.

0 Upvotes
jlorenzo2378
Member

In your opinion, what's a successful layout for a high-performing email?

Subject line =  door to your email

41-50 character subject line;  Preview line that is pulled from body of email (something enticing)

  • Make sure you optimize for smart phones.  They are 48% of views? and 41% are iPhones.

Step 1. is CLICK  Step 2. is. . . . . . can't remember, but I will.

 

Know your 5 W's (Who, what, when, where, why)

CTA (call to action);  also using the AIDA method

 

Layout of a successful email =  keep it simple, intriguing and relevant to the sector you are aiming to engage.

 

 

0 Upvotes
Soar
Contributor

In your opinion, what's a successful layout for a high-performing email?

  • Attention Grabbing, Concise Subject Line
  • Be concise
  • Think about your 5 Whys- your goal
  • Personalize when possible
  • 1 CTA - 1 strong Call to Action
  • Inconcorporate visual content
  • Keep on-brand
RCanadaJr
Contributor

In your opinion, what's a successful layout for a high-performing email?

A sucessful layout for a high performing email contains short and precise subject line which will be the door to open up the email, the goals and the attractiveness which make it more catchy to readers, personalize, and a clear CTA

0 Upvotes
ASikaruva
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high performing email has a clear CTA, should address (what, who, why, where, and when), should be short and precise, catchy to the readers attention, appealing to the eye in structuring, provides adequate information to the subject, should engage with the reader at all levels e.g make note of client's name and desired respect, Provide user friendly features where possible and stays ar the top of the reader's mind. Also one should be professional and clear of any spelling errors. 

InggridMarcel
Participant

In your opinion, what's a successful layout for a high-performing email?

High-performing emails  have :
- Clear goals
- Catchy and attractive subjects
- Concise and inform why does the email sent to the recipient
- Using images in the layout and CTA
- Sent at the right time

DChinedu
Member

In your opinion, what's a successful layout for a high-performing email?

Email marketing is the tendency for your content to be creative and innovative enough to attract your buyer persona's towards your objectives

0 Upvotes
ВАтанасова
Member

In your opinion, what's a successful layout for a high-performing email?

A high performing email starts with a clear goal
- To - From
- Proper subject
- Body with value - engaging preview text to spark interest / providing value
- Footer image
- Clear CTA

TGMorris
Participant

In your opinion, what's a successful layout for a high-performing email?

Engaging and clear subject line/preview text; correct spelling of client's name, a clear CTA.

0 Upvotes
CVento
Member

In your opinion, what's a successful layout for a high-performing email?

A good subject line is key to draw people in. Then you want the email to be succinct, while getting your point across. Finally, have a CTA and good closing line.

QOzor
Member

In your opinion, what's a successful layout for a high-performing email?

Template

Footer and CAN-SPAM compliance

Images

Overall design

BTerrio
Participant

In your opinion, what's a successful layout for a high-performing email?

A high performance email clearly states and explains why this email directly affects the person reading it and how it can better a part of their life. 

0 Upvotes
AMonis
Contributor

In your opinion, what's a successful layout for a high-performing email?

Email that has a proper subject line, body that contains senders values and clients requirements a footer that complies with can-spam-act and is personalized to serve the senders objectives, called a successful email.

 

 

 

0 Upvotes
JOchieng8
Participant

In your opinion, what's a successful layout for a high-performing email?

A high performance email has the who,what,where, when and why meaning that it should have a goal, value and a clear message.

KHarrison09
Member

In your opinion, what's a successful layout for a high-performing email?

A high performing email starts with a clear goal

- engaging subject line 

- engaging preview text to spark interest

- providing value

- Clear CTA

vWiz
Participant

In your opinion, what's a successful layout for a high-performing email?

Precise copy, relevancy and timely triggered.