Email Marketing

Champion
HubSpot Employee
HubSpot Employee

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

 

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

1,219 Replies 1,219
MGater
Member

In your opinion, what's a successful layout for a high-performing email?

I think this can vary depending on the goal of your Email. For example, a newsletter will be different to a more sales/marketing related Email. However, having said this, i believe all Emails need to have an interesting layout & content, clear navigation with concise directions on what to do, to really graspe a contacts attention.

0 Upvotes
JPanis
Participant

In your opinion, what's a successful layout for a high-performing email?

In my point of view , It is a must that you have the creativity and undertsanding to engage the reader to your email. Learning different techniques will help us to perform a very effective email. 

0 Upvotes
dcameron5
Top Contributor | Elite Partner
Top Contributor | Elite Partner

In your opinion, what's a successful layout for a high-performing email?

Avoid using all the readily transparent gimmicks and tricks spammers use, such as making the email seem legit by bolding one addressee and not the other the subject, making it appear like it's part of an email thread you're already engaged in. Make sure the email's greeting uses the correct name in the proper format, or the reader will instantly see it's a blast and delete it. Finally, include something of actual value in the email, like a downloadable document about a new marketing trend or an incentive to engage with your company. If there's no value to an email beyond "We're sending you an email," it will be deleted.

rasis
Participant

In your opinion, what's a successful layout for a high-performing email?

yes

0 Upvotes
JCain
Participant

In your opinion, what's a successful layout for a high-performing email?

Before writing, know whom you are sending this to (what's important to them). Ask yourself, what is the most succinct way of communicating this? What device are they most likely to read this on? What are they likely doing at the time of sending? Ask a friend to review. Keep it simple. 

AGeorgiadis
Member

In your opinion, what's a successful layout for a high-performing email?

Make sure that the subject is short but meaningful. You want to grab the readers attention. Also, keep the email short and to the point. Make sure you include all files that you mention and in an organized matter. 

OOguntoyinbo
Participant

In your opinion, what's a successful layout for a high-performing email?

It is best to always have the reader in mind before writing a mail. Have a goal you want to achieve and direct your copy to achieve the goal. Make your subject line short and sweet, so your email earns a open, and then make the content of value, just so your reader clicks following your call to action.

0 Upvotes
TGhosh2
Participant

In your opinion, what's a successful layout for a high-performing email?

yes

0 Upvotes
AMworkit71
Member

In your opinion, what's a successful layout for a high-performing email?

An example of a marketing email template includes a set of information or a gist about the subject being talked, if not concise, the subject and a good deal of info about it; the entire point of the email in a brief form of a message and its value as a content that is shared clearly in said email composed for intended audience.

0 Upvotes
JoshuaAnanaba
Participant

In your opinion, what's a successful layout for a high-performing email?

 A high performing email;

- A creative, personalized but concise subject line

- relevant content 

- Copy that aligns with the CTA 

-compelling media

0 Upvotes
SMaheshwari
Member

In your opinion, what's a successful layout for a high-performing email?

A high-performing email has -

precise subject line

compelling image

precise and relevant content

and, personalise tone

STan5
Member

In your opinion, what's a successful layout for a high-performing email?

A short title, using the contact's name, a small file-size image with a very clear CTA at the bottom. The email should be browsable in 1 page and use the AIDA format.

0 Upvotes
web-apprentice
Contributor

In your opinion, what's a successful layout for a high-performing email?

A short, compelling title.
An attractive, engaging , relevant image.
A simple CTA that does not involve an extensive and invasive form to complete.

FSangRhiza
Member

In your opinion, what's a successful layout for a high-performing email?

A high-performing email should be relevant and engaging. The preview text should be compelling. A line content and a subject line is the important part of the email

0 Upvotes
SMartinez4
Member

In your opinion, what's a successful layout for a high-performing email?

Hello Everyone! 

 

What makes an email successful is an amazing CTA on the subject line, interesting information, simple design, and a few images.

AMmayie
Member

In your opinion, what's a successful layout for a high-performing email?

As a travel consultant, a  high-performing email should have an interesting subject line that can make the reader interested in opening the email. A brief theme that should not be ambiguous and then the logo. The email would be explicit.

KThornton
Participant

In your opinion, what's a successful layout for a high-performing email?

as my peers stated, High performing should have a very interesting and engaging subject line so the reader looks intrigued to open it. Then a nice design of your product and some sort of CTA to filling a form out or download something, 

0 Upvotes
CBall203
Participant

In your opinion, what's a successful layout for a high-performing email?

CBall203_0-1642177441000.png

 

0 Upvotes
GOrok
Participant

In your opinion, what's a successful layout for a high-performing email?

Applying this has really helped me

ATang
Member

In your opinion, what's a successful layout for a high-performing email?

high performing emails should have a creative subject line that can create curiosity in readers to open an email. A design or content which can guide the person to take any action on CTA to download an asset or filling a form. 

 

 

0 Upvotes
G_Allison
Participant

In your opinion, what's a successful layout for a high-performing email?

A successful email would include an inticing title (for example, add that there is sale information, or a surprise is inside). Then you should have some call to action pretty high up in case someone doesn't decide to read all the way through. 

 

Use personalization in the title if you can, and in the beginning of the email. 

0 Upvotes