In your opinion, what's a successful layout for a high-performing email?

[Champion]

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

[MStrickland]

An attention grabbing subject line, with 41-50 characters to support mobile devices. 

Relevant content.

A clear call to action.

Viewable on all devices.

[JoanJEVNET]

😁

[TLAdams]

A successful marketing email template looks like a conversation. It should be formal yet easy to read and comprehend with a call to action. I find that short and to the point sentences motivate the recipient to respond faster.

[RSands]

ok

[VoncyJones9000]

Exactky

[YDhariwal]

yes!

[pkumar0075]

Attractive subject line

Relevant content

Normal CTA

Footer and CAN-SPAM compliance 

Viewable on all devices

[MTamayo]

It should be structured in such a way that it guides the customer towards the goal that was set for that email.

[MellissaK]

You need to have a compelling and engaging subject line/preview text to influence someone to first open the email and encourage your reader to progress toward the desired action.

[YemaTucker]

A successful marketing email template looks clear and concise and simple. Customers should know what their email is about without reading too much. 

[BoreyCarton]

A successful email has a captivating and engaging subject line and content. It is short, concise, and helpful for the audience. 

[TChadwick]

Headline: Short, intriguing, relevant

Body: Concise body copy that offers value based on target audience.

Img: Optimized for fast load, relevant, aesthetically pleasing. Linked to my web site to give them an easter egg.

CTA: What do I want recipient to do.

Free Content: Something that is valuable to my audience.

Contact Info: Provide a way to ask questions and learn more about my company.

Unsub Link: Give them a chance to opt out.

[KNaik]

...

[ATimoshina]

Clear structure.

[MLewis4]

A High performing email is direct, short, and including the what, why, and how of your product.

[JBrady]

This email should be short and direct, the verbage should not sound salesy and interest the client. 

[SMGD]

High-Performance Emails are designed to funnel a customer toward an action.

Template.

Subj: Hook i.e...3 Steps to younger more beautiful skin....How to....(Grow the biggest potatoes in sandy soil)

Preview text: Expand a little on the subject line and use optimized keywords

Body

FirstName;

Explain to customers why they are having a problem with...X

Tell then how X will continue to be a problem till it's solved.  If relevant, mention how much money they would lose if they did not solve X's problem.

Empathize with the customer.  Give them a TRUE story of how someone has this same situation and what X did to them.

Give customers knowledge of how X can solve all their problems in this situation.  Let them know X is all that and a bag of chips too.

Ask them for the order if you know them OR ask them to sign up to your email list, so they can get to know you.  You can then send emails to them giving value.  They will then begin to trust you.

[RLeoncio]

1. Use a familiar from name

2. Write a short, benefit focused subject line

3. Write compelling preheader text

4. Write simple, compelling body content

5. Optimize your button

6. Evade the spam filter

[TSeegars]

Before creating the actual email templat it is important to start off with a goal, and that would be followed by:

- the To and From name

- Subject line and Preview text 

- email copy

- footer 

- image 

[MPoynton]

Clear, concise copy. Visible CTA.

[fbukaci]

.