Jul 11, 20214:12 PM - edited Aug 12, 20218:57 AM
HubSpot Employee
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.
Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.
In your opinion, what's a successful layout for a high-performing email?
You need to have a compelling and engaging subject line/preview text to influence someone to first open the email and encourage your reader to progress toward the desired action.
In your opinion, what's a successful layout for a high-performing email?
High-Performance Emails are designed to funnel a customer toward an action.
Template.
Subj: Hook i.e...3 Steps to younger more beautiful skin....How to....(Grow the biggest potatoes in sandy soil)
Preview text: Expand a little on the subject line and use optimized keywords
Body
FirstName;
Explain to customers why they are having a problem with...X
Tell then how X will continue to be a problem till it's solved. If relevant, mention how much money they would lose if they did not solve X's problem.
Empathize with the customer. Give them a TRUE story of how someone has this same situation and what X did to them.
Give customers knowledge of how X can solve all their problems in this situation. Let them know X is all that and a bag of chips too.
Ask them for the order if you know them OR ask them to sign up to your email list, so they can get to know you. You can then send emails to them giving value. They will then begin to trust you.
In your opinion, what's a successful layout for a high-performing email?
A successful marketing email template should showcase your brand logo, list benefits and convince contacts to take further actions inline with the goal of email.