In your opinion, what's a successful layout for a high-performing email?

[Champion]

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

[TSeegars]

Before creating the actual email templat it is important to start off with a goal, and that would be followed by:

- the To and From name

- Subject line and Preview text 

- email copy

- footer 

- image 

[MPoynton]

Clear, concise copy. Visible CTA.

[fbukaci]

.

[JScarlota]

Head turning subject line

Relevant content

Clear CTA

Footer and CAN-SPAM compliance 

Viewable on all devices

Reply

[#6]

Head turning subject line

Relevant content

Clear CTA

Footer and CAN-SPAM compliance 

Viewable on all devices

[mVarga]

member

[lmarafa]

A successful marketing email template should showcase your brand logo, list benefits and convince contacts to take further actions inline with the goal of email.

draft email template

[kilogramm]

Help contacts clearly see what value they get through this email and tend to click your CTAs

[Blonzao1]

Adaptive design

Clear and short title

Effective Preview text

Relevant content

Engaging CTA

Footer

[RdeLeon]

High performing emails are the ones that are engaging.

[Mustafamms]

In my opinion, a successful marketing email should cover the following points:

- Attract, short, and humanist subject lines have to be considered.

- The content needs to be delivered in a context and relevant to the segment of the customer.

- The links that are included need to be more engaged and avoid click-baits.

[ladant86]

High performance email template depends on business and goal. For example email template for a fashion ecommerce by the goal of launch new collection can be a part with sample products  and a part to refer a landing to see new collection overview. 

It's a good idea to link to imprtant categories in header and notice to social channels in footer. 

[NPearl]

Clever and alluring subject line, with preview text that supports

Short, easy to read copy

One CTA 

[GCitrone]

1. having a short and creative subject line

2. having a body with an image

3. having a to: filled out to address it to the customer

4. ending it with a solid line and closing

[asherrmann]

Bold subject line

relevant content: why, what 

CTA

Footer- unsubcribe, etc

[PhamThuyHa98]

include necessary information

[LGlickman]

A high-performing email should be clear, consise, captivating, and persuasive. It is designed to actively engage with clients/customers. It is important to offer value when writing a high-performing email.

[shivsankari]

High pefforming email should be precise, content should be to the point, it should not be dragged, subject line should be prompt and catchy, should not be time consuming of the readers, catchy headline and image if necessary).

Email formation

1. SUBJECT LINE

2. SALUTATION

3. BODY OF THE EMAIL

4. SIGNATURE

1. 
   
   
   

[SEmadi]

High-performing emails are SHORT, CLEAR, PERSONALIZED with clear CTA.

[TDuhart]

end with the call to action, readibility to the user

[KattieUyenDinh]

A high performing email will include:

- Set a goal for the email

- Short but attractive headline

- Preview text to sum up the content inside and let people know the purpose of the email

- Relevant content based on the right audience with the right time

- Some pictures, videos, hyperlinks to give more information

- Call To Action button at the end or in the middle of the email

[TPrunyi]

It addresses the reader personally, and it ends with one clear call to action