In your opinion, what's a successful layout for a high-performing email?

[Champion]

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

[RSmith19]

In my opinion, I believe that a successful layout for a high-performing email would consist of a short, informative, and detailed subject line that can catch the receivers eye in order to get more attention and attraction toward the email before they even start reading. I then believe that it should be right to the point. After the point is made, more information can be provided and then empathetic details can also be added. It is important to grab the attention of the reader, but also need them to read the entire email for further details.

[AJansen12]

A successful layout for a high performing email is the ability to have conversation and sound human. Trust is built in emails when people show empathy and use words that a human would normally use. Once trust is built, it is easier to fufill the purpose and goal of the email and get the reader out of the inbox. 

[DPJS]

In my opinion, a successful marketing email template should have a catchy preview text which makes the person to open the email. The 'from' address have to be a credibile one and it should have a clear subject. The content have to be relevant and it should directs the reciever to a CTA and make sure not to add any unwanted or unhuman words. Keep in mind that email should be viewable in all devies.

Example:

Goal : Attract more traffic to the website.

From : ABCD Furnitures Ltd

To.     : X

Subject : Decorate your Home with your Dream Furnitures 🛋 

 Dear X,

     Get Your Home A Luxurious Look with Our New Collections. Get an extra 5% off when you are buying from our website. Take a look at our new collections.!!

Kind Regards

ABC Furnitures Ltd.

ABC Furnitures Ltd

1️⃣2️⃣3️⃣ *social media

[U-Group]

In your opinion, what's a successful layout for a high-performing email?

In mind and apparently the GOAL should be set. 
A Perfect and effective layout structure for a high-performing email should be clear, visually engaging, and action-oriented.

An effective layout for a high-performing email covered:

1. Compelling Subject Line: 
   Attention grabbing and personalized.
2.  Strong Header:
   Creatives about branding and a strong headline.
3. Visually Engaging Body: 
   Comprehensive, Concise, scannable content should be focused on value with relevant creatives/visuals.
4. Compelling Call-to-Action (CTA):
   Poping uped, single action with a clickable button any (Signup, Demo, Appointment, Book a Tour, Landing Page).
5. Salutations, Greatings, and Best wishes etc.
6. Lastly Footer: 
   Contact info, social links (loyality, Credibility).
   Footer that also includes your physical address and unsubscribe links for readers to access at any time.
7. Email should be responsive and mobile-friendly for better performance(KPIs).

[IMensah]

A successful layout for a high-performing email is clear, engaging, and action-oriented.

A successful layout for a high-performing email includes:

Compelling Subject Line: Grabs attention and is personalized.

Strong Header: Clear branding and a bold headline.

Engaging Body: Concise, scannable content focused on value with relevant visuals.

Clear Call-to-Action (CTA): Prominent, single action with a clickable button.

Footer: Contact info, social links, and an easy unsubscribe option.

Ensure the email is mobile-friendly for better performance.

[bmugure]

A high performing email should have a strategic layout that is easy to follow. It should have engaging content with a clear call to action. Here is a layout that you could impement.

• Mobile-Friendly: Ensure the layout is responsive and looks good on mobile devices.
• Attention-Grabbing subject line: Make it relevant and compelling.
• Personalization: Use the recipient’s name or reference their interests.
• Complementary preheader text: provides additional context or entice the recipient to open the email.
• Logo: Include your company’s logo for brand recognition.
• Navigation: Links to key sections of your website.
• Introduction: Briefly introduce the purpose of the email.
• Body: Provide engaging and relevant content or offers.
• Visuals: Use high-quality images or graphics to break up text and illustrate key points.
• Scannable: Use bullet points, short paragraphs, and subheadings to make it easy to read.
• Make your CTA button or link stand out. Use verbs that prompt action, like “Shop Now,” “Learn More,” or “Get Started.”
• Footer: Include unsubscribe links and contact information.
• Include Necessary Disclaimers: Ensure compliance with laws like CAN-SPAM or GDPR by including necessary disclaimers and an easy way to unsubscribe.

[MaxV]

To create a high-performing email, it should have a clear goal to start with. It would help to consider your buyer's persona and where they are in the buyer's journey. It should be clear, concise, and optimized according to the contacts' profile you're sending the email to.

[Nidhi5]

High performing email is clear concise , elaborate why actually we are writing , understable to the person to whom we are writing

[UDennis]

A high performing email is one which fulfills the business goals, is visually pleasing and has the appropriate Call To Action button

[UDennis]

A high performing email is one which fulfills business goals is visually pleasing and has the appropriate Call To Action

[fimacor]

Una plantilla de correo de marketing exitosa debe tener:

1. Asunto atractivo: Breve y llamativo para captar atención.
2. Encabezado claro: Que resuma el beneficio principal.
3. Cuerpo conciso: Texto breve y enfocado en los beneficios.
4. CTA visible: Un botón claro para que el lector actúe.
5. Diseño atractivo y responsive: Visual limpio, optimizado para móviles.
6. Personalización: Usar el nombre o preferencias del destinatario.
7. Footer informativo: Con contacto y opción de desuscripción.

Optimizar estos elementos guía a los usuarios hacia la acción deseada.

[SM025]

A high-performing marketing email is clear, concise, and designed to engage the reader. It features a compelling subject line like “Unlock Your Exclusive 20% Discount Today!” and preheader text that captures attention, such as “Limited time offer just for you.” The layout should be visually appealing, with a strong header image that aligns with the message (e.g., a stylish product photo). A personalized greeting, such as “Hi [Name],” creates a connection, while the body content remains skimmable and focused on benefits, using storytelling or social proof, like customer testimonials, to build interest. A clear and prominent call to action (CTA), such as a bold “Shop Now” button, guides the recipient toward the desired outcome, ensuring the email effectively drives engagement and achieves its goals.

[FEniola0]

My personal opinion for a successful layout for a high performing email is, making sure the essential part of an email is optimized to drive your contacts towards your specific goal.

[RudroDipta]

High-performigmh email may ne written as of the goal of the company, understanding the customers needs and what they thpnk about the company.

[SKumar668]

A successful layout for a high-performing marketing email is clean, visually appealing, and strategically designed to guide the reader toward the desired action. Here's a breakdown of what such a template should look like

[LBell-Nagy]

1. Short, engaging subject. Ex: Cybersecurity 101 Webinar - Next Week!

2. Descriptive, CTA-friendly preview text. Ex: Register for a spot in our webinar to learn cybersecurity basics and new tools for keeping your data safe!

3. A sender name that sounds like a human or human-build organization. Ex. Inland Empire Tech

4. Good copy. Clear titles, easy-to-read info (times, dates), effective description of the offering. Immediate CTA. Ex. "Registration takes less than a minute to secure your spot!" with a "Register Here" button.

5. Crisp, thematic images that also fit well within the email body. Possibly also headshots of the presenters of the webinar with their titles/credentials.

6. Links to socials via little icons (small, trendy/tasteful).

7. Boiler plate or footer with company logo and hyperlinks to "About Us" landing page.

8. Overall: Appealing colour palette (consider dark mode theme). Its often best to have text in a more charcoal grey rather than black because its easier on the eyes.

[Aditya_pandit]

Wonderful 

[A_D_]

What's a successful layout for a high-performing email?

A high performing email is very essential for your business to grow organically. It helps in the conversion of leads into customers. So, a layout myst contain:

1. Subject Line: Your subject line must be catchy and should be written considering the devices it will be read on (40-45 characters advised). It should depict your goal clearly from the starting
2. Senders Name/ Email Address: The sender's name should not sound like a robot such as "no.reply@gmail.com". It should be based on a human name which would sound friendly. It should win the trust of the people and optimised properly
3. Preview Text: This part which is shown in the beggining should show what you are providing that benifits the people who will click on the mail. This should be direct, creative and should be optimised very properly. This alligns with the body of your mail.
4. Body: The body of the mail should show the value that you are giving the customer. It should be error free, easy to relate and time efficient. You should make it engaging and at the same time short. After all people will buy your "why" not your "what". 
5.Images: You body should have less words and more pictures. Basically you should provide a high quality picture which depicts you product/service at the first sight. It creates a good impression.
6. At Last provide a footer

[BrianMark824]

Awesome! Thank you for sharing your knowledge with the Hubspot Academy community.

[Blessings]

Awesome 👍