In your opinion, what's a successful layout for a high-performing email?

[Champion]

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

[LawrenceOgb]

In my opinion, a successful email marketing template should:
1. Be simple and direct
2. Have a welcoming doorway (subject line)
3. Provide value
4. Be mobile-friendly
5. Did I mention provide VALUE!
6. Have a highly optimized CTA to close out the business goal of the email

[Samuelchidi]

well it starts with having a stipulated goal and a CTA. It should also have the write answers to any question the audience might.

[MRelente]

A high performing email. is knowing what is your goal and where this email should reach and why they will read this email. 

[Ujjwal10]

A successful layout for a high performing e-mail should contain a straight forward CTA. Whys should be clear while creating and sending an e-mail. It should have 40-50 characters and should be structured according to the users' devices. 

[JGhosh0]

unfortunately  'It should have 40-50 characters' it means just 2 lines actually

[Brotha_Sean]

In my opinion a successful marketing email is one that addresses a customer's concerns and gives resolutions to the topical problem. It also reassures the customer that their concerns matter to the company, and that the best efforts will pursue to bring the customer satisfaction.

[RGonzales321]

I believe that a successful marketing email has to deal with having a purpose for the sender and receiver of the email. The purpose for us sending the email is to gain customers and the purpose for them receiving the email is to become a customer. With a straight forward CTA and a dilemma of what the customer is buying, I believe that having these traits can develop into a successful marketing email. 

[DValentine8]

Strong subject line that causes intrigue to open

To the point headline paragraph followed by a relevant image and CTA.

Short and sweet text showing the idea behind the email. (offers, education ETC)

A sign off with further intrigue to point back towards the CTA

SPELL CHECK SPELL CHECK SPELL CHECK.  

[Esvk]

clear and concise content with proper alignment

[Praveensherla]

 High performaning email should be with the simple words for easy and better understanding with the better CTA font and conveying the information in short and clean, better headings, proper decriptio

[KVlasak]

A successful marketing email should be easy to undestand, straight to the point and of course professional and polished.  Adding a call to action is a very SMART way to get your audience to participate and drive traffic to your website and/or items/servicesr that you are selling.

[JacquelineM]

A pertinent subject line that is of interest to the reader with content, links and imagery that holds the attention of the receiver  Keeping the door open for feedback, and providing a clear CTA directly related to the purpose of the email - Avoiding also typical wording that can signal it as spam. 

[JGhosh0]

true indeed

[JHernandezRam]

A good email starts with a subject line that grabs attention and makes people want to open it. Begin with a short, clear sentence that explains why you’re writing, like sharing a special deal or important news. Keep the message simple and easy to read by using short sentences or bullet points to highlight the key details. Add a clear button, like “Shop Now” or “Learn More,” so readers know what to do next. Make sure the design is clean, with enough space and easy-to-read text, so it looks good on phones too. Use their name if you can to make it feel more personal.

[JGhosh0]

correct indeed but forcing a action isnt right perhaps

[ihsan27]

A successful layout for a high-performing email must have an appropriate sender's name having it professional while avoiding names such as "no-reply" emails. Make it personalised or at least come across authentic considering things such as the preview text as it will be shown, and the title if readers see things such as "40% OFF!" or "free" they will think its coming from a robot which will reduce your CTI. And of course, proof read one character mistake can cost you a potential customer.

[JGhosh0]

true but dangling a carrot always isnt always right

[AMary-Sylvia]

A high-performing email has a clear structure that grabs attention, communicates value, and drives the desired action. 

[CEdward-Ngwu]

A successful marketing email template is a well-structured framework that prioritizes clear and concise communication, a strong call to action (CTA), and a visually appealing design. It effectively segments audiences to deliver personalized messages, optimizes for mobile devices, and includes relevant social media links. Importantly, it focuses on building relationships with subscribers by providing valuable content and respecting their time, ensuring a positive user experience that encourages engagement and drives conversions.

[AAckerman4]

A successful email template for me would be a call to action type mindset. Making it striaght to the point will be a good strategy to engage your reader. I think also having a couple images will help as well, but also having a template that is easy to read the email and content that is related to it. 

[istimrora]

A successful marketing email template is a well-structured framework that prioritizes clear and concise communication, a strong call to action (CTA), and a visually appealing design. It effectively segments audiences to deliver personalized messages, optimizes for mobile devices, and includes relevant social media links. Importantly, it focuses on building relationships with subscribers by providing valuable content and respecting their time, ensuring a positive user experience that encourages engagement and drives conversions.