Email Marketing

Champion
HubSpot Employee
HubSpot Employee

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

 

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 


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1,258 Replies 1,258
marketablepins
Member

In your opinion, what's a successful layout for a high-performing email?

In my opinion, a successful marketing email template focuses on one call to action, includes a captivating yet relevant subject line, and the offer / piece of information should relate to something the reader would want.

0 Upvotes
JOffei
Member

In your opinion, what's a successful layout for a high-performing email?

I think the email should be short , concise - straight to the point. But most importantly have a clear CTA button. One should also make sure the email is conversational. Ideally it should pick up from the reader's last CTA, if there was one before the current email.

0 Upvotes
ASINGH996
Participant

In your opinion, what's a successful layout for a high-performing email?

In my opinion 

1. An attractive preview 

2. A proper subject

3. A good image that matches content

4.An excellent copy 

5. A clear CTA button

0 Upvotes
RMoreira6
Member

In your opinion, what's a successful layout for a high-performing email?

Compelling Subject Line: Start with a subject line that grabs attention and entices the reader to open the email. Keep it short, relevant, and intriguing.

Preheader Text: Use the preheader text to provide a brief summary of the email content. This should complement the subject line and encourage the reader to continue

Eye-Catching Header Image: Include a visually appealing header image that aligns with your brand and the email's purpose. This sets the tone and draws the reader in.

Clear and Concise Body Content: Break up the content into short paragraphs or bullet points. Use subheadings to organize the information and make it easy to scan. Ensure the content is relevant and valuable to the reader.

0 Upvotes
MMichael7
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high performing E-mail will include:

1. An appealing subject line

2. The sender's name which is ale to build trust.

3. A preview text which entails a snippet of the email body .

4. A CTA

0 Upvotes
JWilliams101
Participant

In your opinion, what's a successful layout for a high-performing email?

  • A catchy subject line that gains the viewers attention
  • Content that engages the viewer and makes the email personal
  • Valued content that will draw in the attention and makes sense
  • Address the CALL TO ACTION that is meant to engage them strongly
0 Upvotes
IlmaRazik
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for an email always include:

  • Meaning subject line 
  • Useful content for audience 
  • Attractive way to click the link like images 
  • Short and sweet 
  • Understandable language 
  • Show that you're always ready to help your audience 
  • Your contact details 
Mohdjunaid
Member

In your opinion, what's a successful layout for a high-performing email?

A successful high-performing marketing email template should have a clean, engaging layout that drives the reader toward a specific action. Here’s a breakdown of what that layout might look like:

 

### 1. **Clear and Concise Subject Line**

   - The subject line is the first thing people see, so it should be short, intriguing, and provide a clear idea of the value the email offers. It should spark curiosity or promise a benefit.

   - **Example:** "Unlock 30% Off Your Next Purchase!" or "The Ultimate Guide to Boosting Your Productivity"

 

### 2. **Personalized Greeting**

   - If possible, personalize the email with the recipient’s name. This small touch helps make the email feel more relevant and engaging.

   - **Example:** "Hi [First Name],"

 

### 3. **Compelling Header**

   - The header should have a simple, bold message that aligns with the subject line, summarizing the email’s key offering or content. This is the hook that keeps the reader engaged.

   - **Example:** "Your Exclusive Offer Awaits!"

 

### 4. **Body Content (Value-Oriented)**

   - The body of the email should focus on **benefit-driven** content, not just the features of a product or service. It should answer "what's in it for me?" for the reader.

   - Use short paragraphs and bullet points to make the email easy to skim.

   - **Example:** "Get 30% off on your next order when you use code SAVE30. This offer ends soon, so act fast!"

 

### 5. **Visually Appealing CTA (Call-to-Action)**

   - A high-performing email should have a **clear, prominent call-to-action** button that stands out. It should guide the reader toward the desired action (e.g., “Shop Now,” “Claim Your Offer,” “Learn More”).

   - Use action-oriented text that conveys urgency or value.

   - **Example CTA Button:** "Shop Now and Save 30%"

 

### 6. **Social Proof or Testimonials**

   - If applicable, including testimonials, reviews, or success stories can help build trust and encourage action.

   - **Example:** "Join over 1,000 satisfied customers who’ve saved with us."

 

### 7. **Eye-Catching Visuals**

   - Use high-quality images or graphics that complement your message and don't overwhelm the email. If you’re promoting a product, showing it in action can be powerful.

   - Ensure visuals are optimized for mobile viewing, as many users will open emails on their phones.

 

### 8. **Clear and Simple Footer**

   - Include the basics: your contact information, unsubscribe option, and links to social media profiles or the website.

   - Keep the footer unobtrusive but accessible.

 

### 9. **Mobile-Friendly Design**

   - Since many emails are read on mobile devices, make sure the layout is **responsive**, meaning it looks good on both desktops and smartphones. Use larger buttons, larger fonts, and ensure images are optimized for smaller screens.

 

### Example Layout Breakdown:

 

**Subject Line:**  

"Unlock 30% Off Your Next Purchase!"

 

**Header (Main Value Proposition):**  

"Save Big on Your Favorite Products!"

 

**Body Content:**  

- Short paragraph introducing the offer.  

- Bullet points with key benefits or features.

- "Why You'll Love This" section with a short testimonial or social proof.

 

**CTA Button:**  

"Shop Now & Save 30%"  

(Place the CTA in the middle and at the bottom of the email to ensure it’s visible.)

 

**Footer:**  

- Contact Information  

- Social Media Icons  

- Unsubscribe Link  

 

---

 

### Extra Credit:

If I were to create a visual representation, it would be a simple, clean layout with the subject line and header at the top, followed by a few lines of copy, a CTA button near the middle, and some social proof or testimonial at the bottom, e

nding with a footer containing necessary legal or contact info.

 

09965
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email looks like this:

 

1. A Catchy subject line

2. Personalized Content 

3. strong CTA

0 Upvotes
sN47
Member

In your opinion, what's a successful layout for a high-performing email?

can we add some good images in this list or else we shoudn't add images in our email bruh

 

0 Upvotes
BGaines
Member

In your opinion, what's a successful layout for a high-performing email?

Prompt 5 

November 6, 2024 

 

 

In your opinion, what's a successful layout for a high-performing email?

 

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it

 

 

  • An appealing topic 
  • Imagery 
  • Contact information 
0 Upvotes
KLarkins
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email looks like this:

 

1. A Catchy subject line

2. Image

3. Footer

 

0 Upvotes
ragulspectrum21
Member

In your opinion, what's a successful layout for a high-performing email?

Yes exactly 

0 Upvotes
KJison
Member

In your opinion, what's a successful layout for a high-performing email?

In your opinion, what's a successful layout for a high-performing email?

For me a successful email layout should include the following:

1. Catchy Subject Line

2. Email Header Image/Graphic

3. Relevant and Valuable Content

4. Clear Link or Call-to-Action (CTA)

5. Footer

0 Upvotes
DBurford
Member

In your opinion, what's a successful layout for a high-performing email?

In your opinion, what's a successful layout for a high-performing email?

1. Subject Line- Compelling and Relevant: The subject line should be concise, intriguing, and relevant to the content of the email. It should evoke curiosity or offer a clear benefit to encourage recipients to open the email.

2. Preheader Text- Supporting Context: This is the text that appears next to or below the subject line in the inbox. It should complement the subject line and provide additional context to entice the reader to open the email.

3. Header- Branding: Include the brand logo prominently at the top to reinforce brand identity. The header can also have navigation links to key areas of your website.

4. Main Body- Personalized Greeting: Use the recipient’s name to create a personal touch. Clear and Engaging Content: The body should be divided into clear sections with headings, subheadings, and short paragraphs. Use bullet points or numbered lists to make the content easily scannable. Visuals: Incorporate relevant images or graphics to break up text and enhance the visual appeal. Ensure they are optimized for quick loading. Call-to-Action (CTA): Clearly define the goal of the email with a prominent CTA button or link. Use action-oriented language (e.g., "Shop Now," "Learn More") and make sure the button is visually distinct and stands out.

5. Additional Elements- Social Proof: Include testimonials, reviews, or case studies to build trust and credibility. Secondary CTAs: Offer secondary actions for recipients who may not be ready to convert (e.g., “Follow us on social media,” “Read our blog”).

6. Footer- Contact Information: Include essential contact details, such as an email address and phone number. Unsubscribe Link: Provide a clear option to unsubscribe to comply with regulations and enhance user experience. Social Media Links: Add links to your social media profiles to encourage further engagement.

7. Responsive Design- Mobile Optimization: Ensure the layout is responsive, adjusting seamlessly to different screen sizes. Many users read emails on their mobile devices, so the design should be user-friendly on smaller screens.

8.Testing and Analytics- A/B Testing: Regularly test different subject lines, content layouts, and CTAs to optimize performance based on engagement metrics. Performance Tracking: Use analytics to track open rates, click-through rates, and conversions to continuously refine and improve your email strategy.

In Conclusion , a successful marketing email template combines compelling content, effective design, and clear calls-to-action, all tailored to the audience's preferences and behaviors. By focusing on these elements, brands can create engaging emails that drive results.

0 Upvotes
SSinha25
Member

In your opinion, what's a successful layout for a high-performing email?

A successful marketing email layout includes a branded header, followed by a bold, clear headline and a visually appealing hero image to grab attention. The concise message body highlights key benefits, often with bullet points for quick readability. A contrasting call-to-action (CTA) button, like “Shop Now” or “Learn More,” stands out prominently, guiding readers toward the intended action. The footer contains social links, contact information, and an unsubscribe option for compliance. The layout is clean, with ample whitespace and responsive design, ensuring it’s effective on both desktop and mobile.

0 Upvotes
ACampbell64
Member

In your opinion, what's a successful layout for a high-performing email?

A compelling marketing email should be well strucutred with a  short subject line to engage readers faster.  Personalising the email to add a personal touch is important as well as sounding human and not using over complicated words coming off as a robot. 

0 Upvotes
bushayir
Member

In your opinion, what's a successful layout for a high-performing email?

A High- performing email needs anlyses from defferent kinda personas and defferent kinda success layout, once you mange to win over with buyers needs, you can implement a perfect email with a perfect group type planning. 

Always consider a good opinion from everyone in yur group 

0 Upvotes
ChiVu27
Member

In your opinion, what's a successful layout for a high-performing email?

It should have:

1. Personalize Head Name

2. A Good Subject Line

3. Good Preview Text

4. Quality Image

dnugraha
Member

In your opinion, what's a successful layout for a high-performing email?

ojdfien3

0 Upvotes
PPrayal
Member

In your opinion, what's a successful layout for a high-performing email?

True

0 Upvotes