Email Marketing

Champion
HubSpot Employee
HubSpot Employee

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

 

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

 

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

1,163 Replies 1,163
KLarkins
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email looks like this:

 

1. A Catchy subject line

2. Image

3. Footer

 

0 Upvotes
KJison
Member

In your opinion, what's a successful layout for a high-performing email?

In your opinion, what's a successful layout for a high-performing email?

For me a successful email layout should include the following:

1. Catchy Subject Line

2. Email Header Image/Graphic

3. Relevant and Valuable Content

4. Clear Link or Call-to-Action (CTA)

5. Footer

0 Upvotes
DBurford
Member

In your opinion, what's a successful layout for a high-performing email?

In your opinion, what's a successful layout for a high-performing email?

1. Subject Line- Compelling and Relevant: The subject line should be concise, intriguing, and relevant to the content of the email. It should evoke curiosity or offer a clear benefit to encourage recipients to open the email.

2. Preheader Text- Supporting Context: This is the text that appears next to or below the subject line in the inbox. It should complement the subject line and provide additional context to entice the reader to open the email.

3. Header- Branding: Include the brand logo prominently at the top to reinforce brand identity. The header can also have navigation links to key areas of your website.

4. Main Body- Personalized Greeting: Use the recipient’s name to create a personal touch. Clear and Engaging Content: The body should be divided into clear sections with headings, subheadings, and short paragraphs. Use bullet points or numbered lists to make the content easily scannable. Visuals: Incorporate relevant images or graphics to break up text and enhance the visual appeal. Ensure they are optimized for quick loading. Call-to-Action (CTA): Clearly define the goal of the email with a prominent CTA button or link. Use action-oriented language (e.g., "Shop Now," "Learn More") and make sure the button is visually distinct and stands out.

5. Additional Elements- Social Proof: Include testimonials, reviews, or case studies to build trust and credibility. Secondary CTAs: Offer secondary actions for recipients who may not be ready to convert (e.g., “Follow us on social media,” “Read our blog”).

6. Footer- Contact Information: Include essential contact details, such as an email address and phone number. Unsubscribe Link: Provide a clear option to unsubscribe to comply with regulations and enhance user experience. Social Media Links: Add links to your social media profiles to encourage further engagement.

7. Responsive Design- Mobile Optimization: Ensure the layout is responsive, adjusting seamlessly to different screen sizes. Many users read emails on their mobile devices, so the design should be user-friendly on smaller screens.

8.Testing and Analytics- A/B Testing: Regularly test different subject lines, content layouts, and CTAs to optimize performance based on engagement metrics. Performance Tracking: Use analytics to track open rates, click-through rates, and conversions to continuously refine and improve your email strategy.

In Conclusion , a successful marketing email template combines compelling content, effective design, and clear calls-to-action, all tailored to the audience's preferences and behaviors. By focusing on these elements, brands can create engaging emails that drive results.

0 Upvotes
SSinha25
Member

In your opinion, what's a successful layout for a high-performing email?

A successful marketing email layout includes a branded header, followed by a bold, clear headline and a visually appealing hero image to grab attention. The concise message body highlights key benefits, often with bullet points for quick readability. A contrasting call-to-action (CTA) button, like “Shop Now” or “Learn More,” stands out prominently, guiding readers toward the intended action. The footer contains social links, contact information, and an unsubscribe option for compliance. The layout is clean, with ample whitespace and responsive design, ensuring it’s effective on both desktop and mobile.

0 Upvotes
ACampbell64
Member

In your opinion, what's a successful layout for a high-performing email?

A compelling marketing email should be well strucutred with a  short subject line to engage readers faster.  Personalising the email to add a personal touch is important as well as sounding human and not using over complicated words coming off as a robot. 

0 Upvotes
bushayir
Member

In your opinion, what's a successful layout for a high-performing email?

A High- performing email needs anlyses from defferent kinda personas and defferent kinda success layout, once you mange to win over with buyers needs, you can implement a perfect email with a perfect group type planning. 

Always consider a good opinion from everyone in yur group 

0 Upvotes
ChiVu27
Member

In your opinion, what's a successful layout for a high-performing email?

It should have:

1. Personalize Head Name

2. A Good Subject Line

3. Good Preview Text

4. Quality Image

dnugraha
Member

In your opinion, what's a successful layout for a high-performing email?

ojdfien3

0 Upvotes
PPrayal
Member

In your opinion, what's a successful layout for a high-performing email?

True

0 Upvotes
Eram7
Member

In your opinion, what's a successful layout for a high-performing email?

A successful email layout focuses on clarity, engagement, and a clear call-to-action (CTA). Here’s a breakdown of elements that can help improve email performance:

1. Subject Line

Keep it concise: Aim for 5-8 words (40-60 characters) to ensure readability, especially on mobile devices.

Personalization: Use the recipient’s name or interests if possible.

Action-Oriented: Create urgency or curiosity, e.g., “Don’t Miss Out on Our New Feature.”


2. Preheader

This is the text preview after the subject line. Make sure it complements the subject and entices the reader to open the email.


3. Header

Logo and branding: Make sure your logo and colors are visible and consistent with your brand.

Hero Image: A strong visual or header image that grabs attention and supports the email’s message.


4. Introductory Text

Greeting: A personalized greeting adds warmth.

Engaging first line: Start with a compelling question, bold statement, or value proposition that immediately hooks the reader.


5. Main Body

Scannable format: Use bullet points, short paragraphs, and bold subheadings to ensure the content is easy to read.

Clear messaging: Focus on one main message or offer. Don’t overcrowd the email with too many points.

Use images and visuals: Incorporate relevant images, GIFs, or icons that enhance the message but don’t distract from it.


6. Call to Action (CTA)

Prominent: The CTA button should be highly visible and stand out from the rest of the email with contrasting colors.

Actionable text: Instead of generic terms like “Click here,” use text like “Shop Now,” “Learn More,” or “Start Your Free Trial.”

Placement: Place the CTA above the fold (early in the email) and also repeat it towards the end.


7. Footer

Social media links: Include buttons for your social platforms.

Unsubscribe link: Make this visible and easy to find.

Contact details: Provide a way for users to reach out if they have questions or issues.


8. Mobile Optimization

Ensure the email layout adapts well to mobile devices. Keep buttons large enough for easy tapping, and use responsive design for images and text.


9. Testing

A/B test: Experiment with subject lines, CTAs, images, and layouts to see what resonates most with your audience.

Track performance: Monitor open rates, click-through rates, and conversions to optimize future emails.


This layout can be adapted depending on your goals, whether it's nurturing leads, promoting a product, or providing updates.

 

0 Upvotes
sguci
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high performing email is the ability to have conversation and sound human. Trust is built in emails when people show empathy and use words that a human would normally use. Once trust is built, it is easier to fufill the purpose and goal of the email and get the reader out of the inbox. 

0 Upvotes
IEric
Member

In your opinion, what's a successful layout for a high-performing email?

A high-performing marketing email should have a clean, focused layout that prioritizes clarity and engagement. Here’s an ideal structure for such an email:

 

1. Subject Line & Preheader: A catchy subject line (short, clear, and benefit-driven) paired with a preheader that complements and adds context.

 

 

2. Header/Logo: Your brand logo should be clearly visible at the top to establish trust and recognition.

 

 

3. Main Offer / Headline: A prominent headline that directly conveys the purpose of the email. It should be attention-grabbing and aligned with the main call-to-action (CTA).

 

 

4. Body Content: Keep the content concise, personalized, and easy to scan. Use bullet points or short paragraphs to convey key benefits and keep the focus on the value for the reader.

 

 

5. Visuals/Images: Use high-quality images that support the message but avoid overloading the email with graphics that could slow down load time. Infographics or product images work well here.

 

 

6. Call-to-Action (CTA): The CTA button should be bold and clear, with action-oriented text (e.g., “Shop Now,” “Learn More”). It should be placed above the fold, easily visible without scrolling.

 

 

7. Social Proof / Testimonials: If relevant, include customer testimonials or reviews that build trust.

 

 

8. Footer: Add social media links, contact information, and an easy-to-find unsubscribe option to keep it compliant with regulations.

 

 

9. Mobile Optimization: Ensure the email is responsive and looks great on mobile devices, as many people read emails on their phones.

 

 

 

This layout keeps the user’s journey streamlined and avoids distractions. Everything from the visuals to the CTA should work toward guiding them toward conversion.

 

0 Upvotes
YBairagi10
Member

In your opinion, what's a successful layout for a high-performing email?

A successful marketing email template should be clear, visually appealing, and action-oriented. Start with an attention-grabbing subject line, followed by a brief but engaging introduction that highlights the offer or value. Use clean, minimal design with a strong visual hierarchy—bold headlines, short paragraphs, and clear CTAs (Call-to-Actions). Personalization is key, addressing the recipient by name or segment. Finally, ensure mobile optimization and include social proof or testimonials to build trust.

 

0 Upvotes
ASetiyono
Member

In your opinion, what's a successful layout for a high-performing email?

A successful marketing email is one that effectively achieves its goal by driving the recipient towards the desired action. And it has several important elements:
1. Compelling and Concise Subject
2. Relevant and Valuable Content
3. Clear Link or Call-to-Action (CTA)
4. Attractive Visual Design

 

Email pic.jpg

0 Upvotes
YBairagi10
Member

In your opinion, what's a successful layout for a high-performing email?

A high-performing marketing email should have a clear, compelling subject line, concise and relevant content that provides value to the reader, and a strong, visible call-to-action (CTA). The design should be visually appealing, easy to navigate, and optimized for mobile to encourage engagement and conversions.

0 Upvotes
SERILEVANJALINE
Participant

In your opinion, what's a successful layout for a high-performing email?

In my opinion , a successful layout for a high-performing email should sound more like human. Because , as spams are increasing day by day , sending an email which sounds more of a human builds trust in you and your company . Also , having bold texts, bulletin points  helps a lot  , as it makes everything easier to look for your customer . For me , personalized emails are important as it speaks more valuable content to one particular customer . At last , spell check . Otherwise , people will look down on your products based on the text you've sent. So , with this we can create a successful layout for a high performing email.

0 Upvotes
RSmith19
Participant

In your opinion, what's a successful layout for a high-performing email?

In my opinion, I believe that a successful layout for a high-performing email would consist of a short, informative, and detailed subject line that can catch the receivers eye in order to get more attention and attraction toward the email before they even start reading. I then believe that it should be right to the point. After the point is made, more information can be provided and then empathetic details can also be added. It is important to grab the attention of the reader, but also need them to read the entire email for further details.

YBairagi10
Member

In your opinion, what's a successful layout for a high-performing email?

I completely agree with your perspective on crafting high-performing emails. Making an email sound more human builds trust, especially in a world where spam is rampant. Using bold text and bullet points not only helps in organizing content but also makes it easier for the reader to scan key points. Personalization adds a touch of value, making the recipient feel special and relevant. Lastly, spell check is crucial—any mistakes can negatively impact the perception of professionalism. Combining these elements ensures a well-structured, engaging, and effective email layout that enhances the recipient's experience.

 

0 Upvotes
AJansen12
Member

In your opinion, what's a successful layout for a high-performing email?

A successful layout for a high performing email is the ability to have conversation and sound human. Trust is built in emails when people show empathy and use words that a human would normally use. Once trust is built, it is easier to fufill the purpose and goal of the email and get the reader out of the inbox. 

DPJS
Participant

In your opinion, what's a successful layout for a high-performing email?

In my opinion, a successful marketing email template should have a catchy preview text which makes the person to open the email. The 'from' address have to be a credibile one and it should have a clear subject. The content have to be relevant and it should directs the reciever to a CTA and make sure not to add any unwanted or unhuman words. Keep in mind that email should be viewable in all devies.

 

Example:

Goal : Attract more traffic to the website.

 

From : ABCD Furnitures Ltd

To.     : X

Subject : Decorate your Home with your Dream Furnitures 🛋 

 Dear X,

     Get Your Home A Luxurious Look with Our New Collections. Get an extra 5% off when you are buying from our website. Take a look at our new collections.!!

 

Kind Regards

ABC Furnitures Ltd.

ABC Furnitures Ltd

1️⃣2️⃣3️⃣ *social media