In your opinion, what's a successful layout for a high-performing email?

[Champion]

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like.

Extra credit: If you have an example to share (whether it be a drawing or screenshot), please upload it.

*To learn more about this, check out the Creating a High-Performing Email lesson via HubSpot Academy. 

[SM025]

A high-performing marketing email is clear, concise, and designed to engage the reader. It features a compelling subject line like “Unlock Your Exclusive 20% Discount Today!” and preheader text that captures attention, such as “Limited time offer just for you.” The layout should be visually appealing, with a strong header image that aligns with the message (e.g., a stylish product photo). A personalized greeting, such as “Hi [Name],” creates a connection, while the body content remains skimmable and focused on benefits, using storytelling or social proof, like customer testimonials, to build interest. A clear and prominent call to action (CTA), such as a bold “Shop Now” button, guides the recipient toward the desired outcome, ensuring the email effectively drives engagement and achieves its goals.

[FEniola0]

My personal opinion for a successful layout for a high performing email is, making sure the essential part of an email is optimized to drive your contacts towards your specific goal.

[RudroDipta]

High-performigmh email may ne written as of the goal of the company, understanding the customers needs and what they thpnk about the company.

[SKumar668]

A successful layout for a high-performing marketing email is clean, visually appealing, and strategically designed to guide the reader toward the desired action. Here's a breakdown of what such a template should look like

[LBell-Nagy]

1. Short, engaging subject. Ex: Cybersecurity 101 Webinar - Next Week!

2. Descriptive, CTA-friendly preview text. Ex: Register for a spot in our webinar to learn cybersecurity basics and new tools for keeping your data safe!

3. A sender name that sounds like a human or human-build organization. Ex. Inland Empire Tech

4. Good copy. Clear titles, easy-to-read info (times, dates), effective description of the offering. Immediate CTA. Ex. "Registration takes less than a minute to secure your spot!" with a "Register Here" button.

5. Crisp, thematic images that also fit well within the email body. Possibly also headshots of the presenters of the webinar with their titles/credentials.

6. Links to socials via little icons (small, trendy/tasteful).

7. Boiler plate or footer with company logo and hyperlinks to "About Us" landing page.

8. Overall: Appealing colour palette (consider dark mode theme). Its often best to have text in a more charcoal grey rather than black because its easier on the eyes.

[Aditya_pandit]

Wonderful 

[A_D_]

What's a successful layout for a high-performing email?

A high performing email is very essential for your business to grow organically. It helps in the conversion of leads into customers. So, a layout myst contain:

1. Subject Line: Your subject line must be catchy and should be written considering the devices it will be read on (40-45 characters advised). It should depict your goal clearly from the starting
2. Senders Name/ Email Address: The sender's name should not sound like a robot such as "no.reply@gmail.com". It should be based on a human name which would sound friendly. It should win the trust of the people and optimised properly
3. Preview Text: This part which is shown in the beggining should show what you are providing that benifits the people who will click on the mail. This should be direct, creative and should be optimised very properly. This alligns with the body of your mail.
4. Body: The body of the mail should show the value that you are giving the customer. It should be error free, easy to relate and time efficient. You should make it engaging and at the same time short. After all people will buy your "why" not your "what". 
5.Images: You body should have less words and more pictures. Basically you should provide a high quality picture which depicts you product/service at the first sight. It creates a good impression.
6. At Last provide a footer

[BrianMark824]

Awesome! Thank you for sharing your knowledge with the Hubspot Academy community.

[Blessings]

Awesome 👍

[RommelBobiles]

A successful marketing email template should feature a compelling subject line and a sender name/email address that feels personal. The preview text should provide a clear idea of what the recipient can expect before opening the email. The body of the email should deliver valuable, easy-to-read content that aligns with the main call to action and the email's objective. Additionally, incorporating relevant images and clickable links can enhance engagement. Finally, don’t forget to include a footer with essential information.

[ASMAOFFICIAL]

A successful marketing email template should include a subject line, have a sender name/email address that feels human, preview text that conveys what to expect before ever opening the email. Inside the body of the email should include copy that is valuable to the reader, easy to read, and relates to the ultimate call to action and goal of the email. It can also include images, and other click-through links that relate to the purpose of the email. Lastly, there should be a footer.

[Cwilliams7190]

A good performing email should have a subject line of 41-50 characters. It should clearly state who the email is addressed to and who is sending it. Additionally, include a preview text and personalize the email by adding the recipient’s name in the content.

[DebrajBiswas]

A successful email should have a subject of 40-50 characters with short bullet points. SMART tools are used should be direct to point, main agenda should be highlighted or in  bold words and reach goal successfully

[TPickett]

A high-performing email would contain a subject line of 41-50 characters. The email would come from a trust-worthy sender, like the company or an employee account. Making the email personalized to the reader, adds to trust with the contact. Keeping track of buyers in their journey and knowing when to send what, will optimize relevance and, in turn, result in a higher ROI. Trying not to include words like free, or half-off, will help to keep you off spam list. Making sure you are catering to customers different persona's and altering your email to fit them, will all aid in building a high-performance email. 

[Oluwapelumi_]

A high performing email shd contain a subject line of 41-50 characters. It shd indicate whom the email is sent to, and who it is from. It shd also contain a preview text and inorder to personalize the email, one can  include the receiver's name in the content (e.g Hi Angela) . The content of the email shd be clear, concise and be able to meet or fulfil the goal of writing that email. 

[Shivatalla]

A successful email should have a subject of 40-50 characters with short bullet points. SMART tools are used should be direct to point, main agenda should be highlighted or in  bold words and reach goal successfully.

[Hrishi03]

Shor paragraph, bold headline, short bullet points and level of creativesness.

[johantran2105]

A successful marketing email template is laser-focused on driving action. It's concise, visually appealing, and immediately communicates the value proposition. The core elements — a compelling subject line, clear call-to-action, and relevant content — work together seamlessly to guide recipients toward the desired outcome, whether it's a purchase, a website visit, or an event registration. Essentially, it's a persuasive message packaged in a user-friendly format.

Example: 

Subject: Introducing the All-New [Product Name]: Your [Benefit] Solution

Hi [Customer Name],

Are you tired of [Problem]? Introducing the [Product Name], designed to revolutionize the way you [Solve problem].

What makes it special:

• [Key benefit 1]
• [Key benefit 2]
• [Key benefit 3]

We've packed [Product Name] with features to simplify your life and [Desired outcome].

Ready to experience the difference? [Link to product page]

As a valued customer, you get [Exclusive offer or discount]. This offer expires on [Date].

Don't miss out on this opportunity to upgrade your [Life area].

Best regards, [Your Name] [Company Name]

[VBundi]

A succesful email should have a subject line, should be short and precise. A successful email should be direct to the pont and tell the contact why exactly they are sending them the email.

[ARosario9210]

A successful marketing email template should include a subject line, have a sender name/email address that feels human, preview text that conveys what to expect before ever opening the email. Inside the body of the email should include copy that is valuable to the reader, easy to read, and relates to the ultimate call to action and goal of the email. It can also include images, and other click-through links that relate to the purpose of the email. Lastly, there should be a footer.

[GloriaJacobs]

A high-performing email's layout should have the sender's email, preferably not a noreply@, but rather using one's name in the email, the recipient's email, a preview of the subject summarily describing what the email is about, the name of the recipient, the body of the email (should be short and sweet, straightforward and personable) and then the CTA which should aim at converting the recipient as seamlessly as possible.